Public relations and communication management: current trends and emerging topics
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY [u.a.]
Routledge
2013
|
| Ausgabe: | 1. publ. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026868834&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Literaturangaben |
| Umfang: | XXXIX, 389 S. Ill., graf. Darst., Kt. |
| ISBN: | 9780415630894 9780415630900 |
Internformat
MARC
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-026868834 | |
Datensatz im Suchindex
| _version_ | 1819353684288471040 |
|---|---|
| adam_text | CONTENTS
List of Figures
ix
List of Tables
xi
About the Editors
xiii
Notes on Contributors
xv
Notes on the Grunigs
xxiii
Introduction
xxxi
Krishnamurthy Sriramesh,
Ansgar
Zerlass, andJeong-Nam Kim
1
Furnishing the Edifice: Ongoing Research on Public
Relations as a Strategic Management Function
1
James E. Grunig
2
Feminist Phase Analysis in Public Relations: Where Have
We Been? Where Do We Need to Be?
27
Larissa
A. Grunig
3
The Relationship Between Public Relations and Marketing
in Excellent Organizations: Evidence from the IABC Study
53
James E. Grunig and
Larissa
A. Grunig
4
Refurnishing the Grunig Edifice: Strategic Public Relations
Management, Strategic Communication and Organizational
Leadership
79
Nigel
M. de Bussy
vi
Contents
5
Symmetry, Social Media, and the Enduring Imperative of
Two-Way Communication
93
Sandra
Dühé
and Donald K. Wright
6
Aligning Public Relations with the Demands of
Globalization: Conceptual Foundations for a Theory of
Global Public Relations
108
Kńshnamurthy
Sriramesh, Yunna Rhee, and Minjung Sung
7
Conceptualizing Publics and Constructing Public Relations
Theory: The Situational Theory of Problem Solving and Its
New Research
126
Jeong-Nam Kim and
Lan Ni
8
Measuring the Edifice: Public Relations Measurement and
Evaluation Practices Over the Course of
40
Years
143
Fraser
Likely and Tom Watson
9
Strategic Communication and Conflict Resolution:
Contributions to Institutionalization in Public Relations
163
Kenneth D. Plowman and Robert I. Wakefield
10
Power and Influence in Public Relations
178
Bruce
K. Berger
and Bryan H. Reber
11
A Philosophy of Reflective Ethical Symmetry:
Comprehensive Historical and Future Moral Approaches in
the Excellence Theory
193
Shannon A. Bowen and Tiffany Deruille
Gallicano
12
Globalization, Public Relations, and Activism for Social
Change: A Culture-Centered Approach
210
Mohan J. Dutta
13
The Effects of Organization—Public Relationship Types and
Quality on Crisis Attributes
225
Chun-ju Flora Hung-Baesecke and Yi-Ru
Regina
Chen
14
Public Relations Historiography: Perspectives of a
Functional-Integrative Stratification Model
244
Gunter Bentele
Contents
vii
15
Organizational Contexts and Strategic Impacts: On Power
and Mediation
260
Dejan
Veríič
ana Ana
Tkalac Verčič
16
Institutionalization,
Organizations, and
Public
Relations:
A Dual Process
268
Anne Gregory,
Emanuele
Invemizzi, ana
Stefania Romenti
17
Strategic Communication: Pillars and Perspectives of an
Alternative Paradigm
283
Derina R. Holtzhausen and
Ansgar
Zerfass
18
The Pretoria School ofThought: From Strategy to
Governance and Sustainability
303
Estelle
de Beer, Benita Steyn,
and Ronél
Rensburg
19
The Grunig Legacy to Academic Studies and Professional
Practice in Latin America
324
Maria
Apareada
Ferrari
20
The Process of Conducting the Excellence Study:
A Personal Reconstruction of Leadership
336
David
Dozier
and Louis C. Williams, Jr.
21
The Influence of Excellence: A Citation Analysis of the
Excellence Study in PR Scholarship,
1992-2011 349
Yi-Hui Christine Huang and Joanne Chen Lyu
Author Index
375
Subject Index
384
|
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 1. publ. |
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| id | DE-604.BV041421779 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:47:05Z |
| institution | BVB |
| isbn | 9780415630894 9780415630900 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026868834 |
| oclc_num | 867146446 |
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| spellingShingle | Public relations and communication management current trends and emerging topics Marketing (DE-588)4037589-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4043188-5 (DE-588)4031883-7 (DE-588)4143413-4 |
| title | Public relations and communication management current trends and emerging topics |
| title_auth | Public relations and communication management current trends and emerging topics |
| title_exact_search | Public relations and communication management current trends and emerging topics |
| title_full | Public relations and communication management current trends and emerging topics ed. by Krishnamurthy Sriramesh ... |
| title_fullStr | Public relations and communication management current trends and emerging topics ed. by Krishnamurthy Sriramesh ... |
| title_full_unstemmed | Public relations and communication management current trends and emerging topics ed. by Krishnamurthy Sriramesh ... |
| title_short | Public relations and communication management |
| title_sort | public relations and communication management current trends and emerging topics |
| title_sub | current trends and emerging topics |
| topic | Marketing (DE-588)4037589-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Marketing Öffentlichkeitsarbeit Kommunikation Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026868834&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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