Hit brands: how music builds value for the world's smartest brands
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2013
|
| Ausgabe: | First published |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026816361&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | IX, 201 Seiten Illustrationen |
| ISBN: | 9781137271471 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: Hit brands
Autor: Jackson, Daniel M
Jahr: 2013
CONTENTS
List of tables vi
List of figures vii
Acknowledgements viii
1 Introduction 1
2 The history of music and brand relationships 23
3 Music as identity 31
4 Case studies for music as identity 43
5 Music as engagement 81
6 Case studies for music as engagement 91
7 Music as currency 121
8 Case studies for music as currency 157
9 The future 185
Notes
Index
189
193
|
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| discipline | Wirtschaftswissenschaften Musikwissenschaft |
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| id | DE-604.BV041368165 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:45:51Z |
| institution | BVB |
| isbn | 9781137271471 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026816361 |
| oclc_num | 876481857 |
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| owner_facet | DE-11 DE-12 |
| physical | IX, 201 Seiten Illustrationen |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Jackson, Daniel M. 1972- Jankovich, Richard Sheinkop, Eric Hit brands how music builds value for the world's smartest brands Musikwirtschaft (DE-588)4268614-3 gnd Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4268614-3 (DE-588)4144679-3 (DE-588)4037589-4 |
| title | Hit brands how music builds value for the world's smartest brands |
| title_auth | Hit brands how music builds value for the world's smartest brands |
| title_exact_search | Hit brands how music builds value for the world's smartest brands |
| title_full | Hit brands how music builds value for the world's smartest brands Daniel Jackson, Richard Jankovich, Eric Sheinkop |
| title_fullStr | Hit brands how music builds value for the world's smartest brands Daniel Jackson, Richard Jankovich, Eric Sheinkop |
| title_full_unstemmed | Hit brands how music builds value for the world's smartest brands Daniel Jackson, Richard Jankovich, Eric Sheinkop |
| title_short | Hit brands |
| title_sort | hit brands how music builds value for the world s smartest brands |
| title_sub | how music builds value for the world's smartest brands |
| topic | Musikwirtschaft (DE-588)4268614-3 gnd Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Musikwirtschaft Markenpolitik Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026816361&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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