Health communication: strategies for developing global health programs
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Peter Lang
[2014]
|
| Schriftenreihe: | Health communication
Vol. 5 |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026805792&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | vii, 383 Seiten graph. Darst. |
| ISBN: | 9781433118654 9781433118647 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1819294802922962944 |
|---|---|
| adam_text | Contents
Introduction:
Design, Implementation, and Evaluation of Health Communication
Strategies for Global Health Promotion
1
Do Kyun Kim, Arvind Singhal,
&
Gary Kreps
Leveraging Technology
Chapter
1
Strategies and Principles for Using Mass and Online/Digital Media in Health
Communication Campaigns
13
Charles K. Atkin, Michigan State University
Ronald E. Rice, University of California Santa Barbara
Chapter
2
Developing and Testing Mobile Health Applications to Affect Behavior
Change: Lessons from the Field
37
Andrew Isham, Bret R. Shaw,
&
Dave
Gustafson,
University of Wisconsin-Madison
Chapter
3
A Primer for Using Mobile Apps and Social Media in Healthcare
51
Carolyn Lauckner
&
Pamela Whitten, Michigan State University
Chapter
4
Digital Games: The SECRET of Alternative Health Realities
67
Hua Wang,
University at Buffalo, The State University of New York
Arvind Singhal, University of Texas at El Paso
Performance and Narrative Power
Chapter
5
Entertainment Education Saves Lives and Improves Health:
Key Steps to Developing Effective Programs
83
Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, Rajiv
N.
Rimai,
&
Sanjanthi
Velu,
Johns Hopkins University
Chapter
6
Conversations about Cancer (CAC): A National and Global Strategy
for Impacting Family and Medical Interactions
101
Wayne A. Beach, Kyle Gutzmer
&
David M.
Dozier, San
Diego State University
Mary
K Buller
&
David
B. Buller,
Klein Buendel, Inc.
Chapter
7
Narrative-based Health Communication Interventions: Using Survivor
Stories to Increase Breast Cancer Knowledge and Promote Mammography
118
Tess Thompson
&
Matthew W. Kreuter, Washington University in St. Louis
Chapter
8
Drama as a Rhetorical Health Communication Strategy
134
Anat Gesser-Edelsburg,
University of Haifa
Applied
Communication
Strategies
Chapter
9
Communication Network Analysis for the Diffusion of Health:
Identifying Key Individuals
153
Do Kyun Kim, University of Louisiana at Lafayette
James W. Dearing, Michigan State University
Chapter
10
The Positive Deviance Approach to Designing and Implementing
Health Communication Interventions
174
Arvind Singhal, University of Texas at El Paso
Chapter
11
Using Theory and Audience Research to Convey the Human
Implications of Climate Change
190
Melinda
R.
Weathers, Clemson University
Edward Maibach, George Mason University
Matthew Nishet, American University
Chapter
12
Integrating the Diffusion of Innovations and Social Marketing for Designing
an HTV/AIDS-Prevention Strategy among a Hard-to-Reach Population
208
Do Kyun Kim, University of Louisiana at Lafayette
Community Participatory Design
Chapter
13
Community Participatory Design of Health Communication Interventions
227
Linda Neuhauser, University of California, Berkeley
Gary L. Kreps, George Mason University
S. Leonard Syme, University of California, Berkeley
Chapter
14
Faith-based Community Health Interventions: Incorporating Cultural Ecology,
the Social Ecological Framework, and Gender Analysis
244
Kari
Hartwig, Walden
University
Chapter
15
Designing Logos for Health Campaigns: Convergence of Semiotics
and the Diffusion of Innovations
262
Do Kyun Kim, University of Louisiana at Lafayette
Health Advocacy and Activism
Chapter
16
Strategic Communication for Health Advocacy and Social Change
281
Gary L. Kreps, George Mason University
Chapter
17
Health Activism as Resistance: MOSOP as a Site
of Culture-Centered Resistance in Niger Delta Region of Nigeria
297
Mohan J. Dutta, National University of Singapore
&
Purdue University
Valuing Data
Chapter
18
National Health Communication Surveillance Systems
317
Bradford W, Hesse, David E. Nelson, Richard P.
Moser,
Kelly D. Blake,
ά
Wen-ying Sylvia
Chou,
National Cancer Institute
LilaJFinney, Mayo Clinic
Ellen Burke Beckjord, University of Pittsburgh
Chapter
19
Cultural Beacons in Health Communication:
Leveraging Overlooked Indicators and Grassroots Wisdoms
334
Laurel J. Felt, University of Southern California
Lucía
Dura
ά
Arvind
Singhal,
University of Texas at El Paso
Chapter
20
Evaluating Health Communication Interventions
352
Gary
L Kreps,
George Mason University
Editors and Chapter Contributors
369
Index
381
|
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| classification_rvk | AP 14000 |
| ctrlnum | (OCoLC)862818678 (DE-599)BVBBV041357358 |
| discipline | Allgemeines |
| format | Book |
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV041357358 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:45:36Z |
| institution | BVB |
| isbn | 9781433118654 9781433118647 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026805792 |
| oclc_num | 862818678 |
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| owner_facet | DE-384 DE-578 |
| physical | vii, 383 Seiten graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Peter Lang |
| record_format | marc |
| series | Health communication |
| series2 | Health communication |
| spellingShingle | Health communication strategies for developing global health programs Health communication Gesundheitswesen (DE-588)4020775-4 gnd Kommunikation (DE-588)4031883-7 gnd Gesundheitsförderung (DE-588)4294611-6 gnd |
| subject_GND | (DE-588)4020775-4 (DE-588)4031883-7 (DE-588)4294611-6 (DE-588)4143413-4 |
| title | Health communication strategies for developing global health programs |
| title_auth | Health communication strategies for developing global health programs |
| title_exact_search | Health communication strategies for developing global health programs |
| title_full | Health communication strategies for developing global health programs edited by Do Kyun Kim, Arvind Singhal & Gary L. Kreps |
| title_fullStr | Health communication strategies for developing global health programs edited by Do Kyun Kim, Arvind Singhal & Gary L. Kreps |
| title_full_unstemmed | Health communication strategies for developing global health programs edited by Do Kyun Kim, Arvind Singhal & Gary L. Kreps |
| title_short | Health communication |
| title_sort | health communication strategies for developing global health programs |
| title_sub | strategies for developing global health programs |
| topic | Gesundheitswesen (DE-588)4020775-4 gnd Kommunikation (DE-588)4031883-7 gnd Gesundheitsförderung (DE-588)4294611-6 gnd |
| topic_facet | Gesundheitswesen Kommunikation Gesundheitsförderung Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026805792&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV041267062 |
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