The new strategic brand management: advanced insights and strategic thinking
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; Philadelphia, Pa. ; New Delhi
Kogan Page
2012
|
| Ausgabe: | 5. ed. |
| Schlagwörter: | |
| Links: | http://search.ebscohost.com/login.aspx?authtype=ip,uid&direct=true&site=ehost-live&db=nlebk&AN=429882 |
| Beschreibung: | Literaturverz. S. 469 - 481 |
| Umfang: | 1 Online-Ressource (XVIII, 492 S.) graph. Darst. |
| ISBN: | 9780749465162 |
Internformat
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Datensatz im Suchindex
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| any_adam_object | |
| author | Kapferer, Jean-Noël |
| author_GND | (DE-588)118001280 |
| author_facet | Kapferer, Jean-Noël |
| author_role | aut |
| author_sort | Kapferer, Jean-Noël |
| author_variant | j n k jnk |
| building | Verbundindex |
| bvnumber | BV041353826 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| classification_tum | WIR 810f |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)779774704 (DE-599)BVBBV041353826 |
| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Electronic eBook |
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| id | DE-604.BV041353826 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:45:31Z |
| institution | BVB |
| isbn | 9780749465162 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026802334 |
| oclc_num | 779774704 |
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| physical | 1 Online-Ressource (XVIII, 492 S.) graph. Darst. |
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| publishDate | 2012 |
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| publishDateSort | 2012 |
| publisher | Kogan Page |
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| spelling | Kapferer, Jean-Noël Verfasser (DE-588)118001280 aut The new strategic brand management advanced insights and strategic thinking Jean-Noël Kapferer 5. ed. London ; Philadelphia, Pa. ; New Delhi Kogan Page 2012 1 Online-Ressource (XVIII, 492 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Literaturverz. S. 469 - 481 Brand name products Management Management (DE-588)4037278-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marke (DE-588)4074577-6 s Management (DE-588)4037278-9 s DE-604 Markenpolitik (DE-588)4144679-3 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 978-0-7494-6515-5 http://search.ebscohost.com/login.aspx?authtype=ip,uid&direct=true&site=ehost-live&db=nlebk&AN=429882 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kapferer, Jean-Noël The new strategic brand management advanced insights and strategic thinking Brand name products Management Management (DE-588)4037278-9 gnd Strategisches Management (DE-588)4124261-0 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4124261-0 (DE-588)4074577-6 (DE-588)4144679-3 |
| title | The new strategic brand management advanced insights and strategic thinking |
| title_auth | The new strategic brand management advanced insights and strategic thinking |
| title_exact_search | The new strategic brand management advanced insights and strategic thinking |
| title_full | The new strategic brand management advanced insights and strategic thinking Jean-Noël Kapferer |
| title_fullStr | The new strategic brand management advanced insights and strategic thinking Jean-Noël Kapferer |
| title_full_unstemmed | The new strategic brand management advanced insights and strategic thinking Jean-Noël Kapferer |
| title_short | The new strategic brand management |
| title_sort | the new strategic brand management advanced insights and strategic thinking |
| title_sub | advanced insights and strategic thinking |
| topic | Brand name products Management Management (DE-588)4037278-9 gnd Strategisches Management (DE-588)4124261-0 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Management Management Strategisches Management Marke Markenpolitik |
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| work_keys_str_mv | AT kapfererjeannoel thenewstrategicbrandmanagementadvancedinsightsandstrategicthinking |