Marketing management:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Harlow, Essex
Pearson
2014
|
| Ausgabe: | 4. ed., new internat. ed. |
| Schlagwörter: | |
| Umfang: | II, 492 S. Ill., graph. Darst. |
| ISBN: | 1292023414 9781292023410 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041292588 | ||
| 003 | DE-604 | ||
| 005 | 20150203 | ||
| 007 | t| | ||
| 008 | 130927s2014 xxuad|| |||| 00||| eng d | ||
| 020 | |a 1292023414 |9 1-292-02341-4 | ||
| 020 | |a 9781292023410 |9 978-1-292-02341-0 | ||
| 035 | |a (OCoLC)859425246 | ||
| 035 | |a (DE-599)BVBBV041292588 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Winer, Russell S. |d 1951- |e Verfasser |0 (DE-588)138781354 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |c Russ Winer ; Davi Dhar |
| 250 | |a 4. ed., new internat. ed. | ||
| 264 | 1 | |a Harlow, Essex |b Pearson |c 2014 | |
| 300 | |a II, 492 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketingpolitik |2 stw | |
| 650 | 7 | |a Marketingtheorie |2 stw | |
| 650 | 7 | |a Marktforschung |2 stw | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-026741542 | |
Datensatz im Suchindex
| _version_ | 1818978481071980544 |
|---|---|
| any_adam_object | |
| author | Winer, Russell S. 1951- |
| author_GND | (DE-588)138781354 |
| author_facet | Winer, Russell S. 1951- |
| author_role | aut |
| author_sort | Winer, Russell S. 1951- |
| author_variant | r s w rs rsw |
| building | Verbundindex |
| bvnumber | BV041292588 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)859425246 (DE-599)BVBBV041292588 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed., new internat. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01301nam a2200421zc 4500</leader><controlfield tag="001">BV041292588</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150203 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">130927s2014 xxuad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1292023414</subfield><subfield code="9">1-292-02341-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781292023410</subfield><subfield code="9">978-1-292-02341-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)859425246</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041292588</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Winer, Russell S.</subfield><subfield code="d">1951-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)138781354</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing management</subfield><subfield code="c">Russ Winer ; Davi Dhar</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed., new internat. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow, Essex</subfield><subfield code="b">Pearson</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">II, 492 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketingpolitik</subfield><subfield code="2">stw</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketingtheorie</subfield><subfield code="2">stw</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="2">stw</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026741542</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV041292588 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:44:19Z |
| institution | BVB |
| isbn | 1292023414 9781292023410 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026741542 |
| oclc_num | 859425246 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | II, 492 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Pearson |
| record_format | marc |
| spelling | Winer, Russell S. 1951- Verfasser (DE-588)138781354 aut Marketing management Russ Winer ; Davi Dhar 4. ed., new internat. ed. Harlow, Essex Pearson 2014 II, 492 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingpolitik stw Marketingtheorie stw Marktforschung stw Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketingmanagement (DE-588)4168907-0 s b DE-604 |
| spellingShingle | Winer, Russell S. 1951- Marketing management Marketingpolitik stw Marketingtheorie stw Marktforschung stw Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4123623-3 |
| title | Marketing management |
| title_auth | Marketing management |
| title_exact_search | Marketing management |
| title_full | Marketing management Russ Winer ; Davi Dhar |
| title_fullStr | Marketing management Russ Winer ; Davi Dhar |
| title_full_unstemmed | Marketing management Russ Winer ; Davi Dhar |
| title_short | Marketing management |
| title_sort | marketing management |
| topic | Marketingpolitik stw Marketingtheorie stw Marktforschung stw Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketingpolitik Marketingtheorie Marktforschung Marketing Management Marketingmanagement Lehrbuch |
| work_keys_str_mv | AT winerrussells marketingmanagement |