Brand-driven city building and the visualizing of space:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London [u.a.]
Routledge
2013
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Research in planning and urban design
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026168163&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | VIII, 174 S. Ill. |
| ISBN: | 9780415815345 9780020306634 |
Internformat
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| 245 | 1 | 0 | |a Brand-driven city building and the visualizing of space |c Alexander Gutzmer |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2013 | |
| 300 | |a VIII, 174 S. |b Ill. | ||
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| 650 | 4 | |a Urban sociology | |
| 650 | 4 | |a Place marketing | |
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Datensatz im Suchindex
| _version_ | 1819263127151181824 |
|---|---|
| adam_text | Titel: Brand-driven city building and the visualizing of space
Autor: Gutzmer, Alexander
Jahr: 2013
Contents
Acknowledgements ix
1 Introduction 1
2 The cases: Autostadt Wolfsburg, BMW Welt Munich and
Anting New Town 9
Branded force fields: Autostadt Wolfsburg 1
Architecture of combustion: BMW Welt Munich 18
Hybridizing Shanghai: Anting New Town 22
3 Branding and the spatialization of capitalism 27
Brands as an extension of marketing 27
Cities as an extension of brands 28
Virtual spaces, new media cities, mass ornaments and Schaume 32
4 Actualizing the virtual of capitalism? The functions and
functionings of brand space 41
Methodology and knowledge production: researching brand
cities, brand cities as research 41
Virtual cities and moments of actualization: why and how brands
conquer urban space 48
5 Virtualizing the actual of space: brand city as new media space 86
Researching the abstract, or how brand space changes the focus
of the cultural study of the urban 87
New layers, new complexities: how brand space is virtualizing
the urban 90
6 The rise of the global mass ornament 122
7 Conclusion 148
Glossary of German terms 154
Notes 155
References 158
Index 173
|
| any_adam_object | 1 |
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| callnumber-subject | HT - Communities, Classes, Races |
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| dewey-full | 307.1/216 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 307 - Communities |
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| dewey-search | 307.1/216 |
| dewey-sort | 3307.1 3216 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| edition | 1. publ. |
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| id | DE-604.BV041193131 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:32:53Z |
| institution | BVB |
| isbn | 9780415815345 9780020306634 |
| language | English |
| lccn | 2012033775 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026168163 |
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| owner_facet | DE-12 |
| physical | VIII, 174 S. Ill. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
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| series2 | Research in planning and urban design |
| spellingShingle | Gutzmer, Alexander Brand-driven city building and the visualizing of space Gesellschaft Stadtplanung Verstädterung City planning Social aspects Urbanization Social aspects Urban sociology Place marketing Urban economics Branding (Marketing) Social aspects Öffentlicher Raum (DE-588)4172385-5 gnd Stadtsoziologie (DE-588)4077811-3 gnd Werbeträger (DE-588)4133377-9 gnd Stadtbild (DE-588)4116587-1 gnd Stadt (DE-588)4056723-0 gnd Stadtplanung (DE-588)4056754-0 gnd |
| subject_GND | (DE-588)4172385-5 (DE-588)4077811-3 (DE-588)4133377-9 (DE-588)4116587-1 (DE-588)4056723-0 (DE-588)4056754-0 |
| title | Brand-driven city building and the visualizing of space |
| title_auth | Brand-driven city building and the visualizing of space |
| title_exact_search | Brand-driven city building and the visualizing of space |
| title_full | Brand-driven city building and the visualizing of space Alexander Gutzmer |
| title_fullStr | Brand-driven city building and the visualizing of space Alexander Gutzmer |
| title_full_unstemmed | Brand-driven city building and the visualizing of space Alexander Gutzmer |
| title_short | Brand-driven city building and the visualizing of space |
| title_sort | brand driven city building and the visualizing of space |
| topic | Gesellschaft Stadtplanung Verstädterung City planning Social aspects Urbanization Social aspects Urban sociology Place marketing Urban economics Branding (Marketing) Social aspects Öffentlicher Raum (DE-588)4172385-5 gnd Stadtsoziologie (DE-588)4077811-3 gnd Werbeträger (DE-588)4133377-9 gnd Stadtbild (DE-588)4116587-1 gnd Stadt (DE-588)4056723-0 gnd Stadtplanung (DE-588)4056754-0 gnd |
| topic_facet | Gesellschaft Stadtplanung Verstädterung City planning Social aspects Urbanization Social aspects Urban sociology Place marketing Urban economics Branding (Marketing) Social aspects Öffentlicher Raum Stadtsoziologie Werbeträger Stadtbild Stadt |
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