Verfügbarkeit: Brand Growth Barriers | Technische Universität München

Brand Growth Barriers: Identify, Understand, and Overcome Them

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Krüger, Ralph (VerfasserIn), Stumpf, Andreas (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Berlin [u.a.] Springer 2013
Schriftenreihe:	Management for Professionals
Schlagwörter:	Markenpolitik
Links:	https://doi.org/10.1007/978-3-642-37108-0 https://doi.org/10.1007/978-3-642-37108-0 https://doi.org/10.1007/978-3-642-37108-0 https://doi.org/10.1007/978-3-642-37108-0 https://doi.org/10.1007/978-3-642-37108-0 https://doi.org/10.1007/978-3-642-37108-0 https://doi.org/10.1007/978-3-642-37108-0 https://doi.org/10.1007/978-3-642-37108-0 https://doi.org/10.1007/978-3-642-37108-0 https://doi.org/10.1007/978-3-642-37108-0 https://doi.org/10.1007/978-3-642-37108-0 https://doi.org/10.1007/978-3-642-37108-0 https://doi.org/10.1007/978-3-642-37108-0 https://doi.org/10.1007/978-3-642-37108-0 https://doi.org/10.1007/978-3-642-37108-0 https://doi.org/10.1007/978-3-642-37108-0 https://doi.org/10.1007/978-3-642-37108-0 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026166828&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026166828&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	1 Online-Ressource (XIV, 137 S.) Ill., graph. Darst.
ISBN:	3642371078 9783642371080
DOI:	10.1007/978-3-642-37108-0

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV041191774
003	DE-604
005	00000000000000.0
007	cr\|uuu---uuuuu
008	130729s2013 gw ad\|\| o\|\|\|\| 00\|\|\| eng d
015			\|a 13,N08 \|2 dnb
020			\|a 3642371078 \|9 3-642-37107-8
020			\|a 9783642371080 \|c ebook \|9 978-3-642-37108-0
024	7		\|a 10.1007/978-3-642-37108-0 \|2 doi
024	3		\|a 9783642371073
028	5	2	\|a Best.-Nr.: 86159127
035			\|a (OCoLC)855544120
035			\|a (DE-599)BVBBV041191774
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
044			\|a gw \|c XA-DE-BE
049			\|a DE-473 \|a DE-739 \|a DE-92 \|a DE-898 \|a DE-2070s \|a DE-M347 \|a DE-703 \|a DE-634 \|a DE-Aug4 \|a DE-19 \|a DE-1051 \|a DE-1049 \|a DE-859 \|a DE-863 \|a DE-862 \|a DE-706
084			\|a QP 624 \|0 (DE-625)141914: \|2 rvk
084			\|a 650 \|2 sdnb
100	1		\|a Krüger, Ralph \|e Verfasser \|4 aut
240	1	0	\|a Jede Marke kann wachsen!
245	1	0	\|a Brand Growth Barriers \|b Identify, Understand, and Overcome Them \|c Ralph Krüger ; Andreas Stumpf
264		1	\|a Berlin [u.a.] \|b Springer \|c 2013
300			\|a 1 Online-Ressource (XIV, 137 S.) \|b Ill., graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
490	0		\|a Management for Professionals
650	0	7	\|a Markenpolitik \|0 (DE-588)4144679-3 \|2 gnd \|9 rswk-swf
689	0	0	\|a Markenpolitik \|0 (DE-588)4144679-3 \|D s
689	0		\|5 DE-604
700	1		\|a Stumpf, Andreas \|e Verfasser \|0 (DE-588)17143773X \|4 aut
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe, Hardcover \|z 978-3-642-37107-3
856	4	0	\|u https://doi.org/10.1007/978-3-642-37108-0 \|x Verlag \|3 Volltext
856	4	2	\|m Springer Fremddatenuebernahme \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026166828&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
856	4	2	\|m Springer Fremddatenuebernahme \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026166828&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA \|3 Abstract
912			\|a ZDB-2-SBE
943	1		\|a oai:aleph.bib-bvb.de:BVB01-026166828
966	e		\|u https://doi.org/10.1007/978-3-642-37108-0 \|l DE-634 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-37108-0 \|l DE-Aug4 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-37108-0 \|l DE-M347 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-37108-0 \|l DE-92 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-37108-0 \|l DE-1051 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-37108-0 \|l DE-898 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-37108-0 \|l DE-859 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-37108-0 \|l DE-1049 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-37108-0 \|l DE-863 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-37108-0 \|l DE-862 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-37108-0 \|l DE-2070s \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-37108-0 \|l DE-473 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-37108-0 \|l DE-19 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-37108-0 \|l DE-703 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-37108-0 \|l DE-706 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-37108-0 \|l DE-739 \|p ZDB-2-SBE \|x Verlag \|3 Volltext

Datensatz im Suchindex

_version_	1819352871909457920
adam_text	BRAND GROWTH BARRIERS / KRUEGER, RALPH : 2013 TABLE OF CONTENTS / INHALTSVERZEICHNIS THE WONDERFUL WORLD OF GROWING BRANDS REQUIREMENTS OF GROWTH-ORIENTED BRAND MANAGEMENT IDENTIFYING GROWTH BARRIERS UNDERSTANDING GROWTH BARRIERS OVERCOMING GROWTH BARRIERS PLANNING, FORECASTING AND MONITORING GROWTH CHECKLISTS AND QUESTIONS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. BRAND GROWTH BARRIERS / KRUEGER, RALPH : 2013 ABSTRACT / INHALTSTEXT HOW CAN A BRAND - WHETHER PRODUCTS OR SERVICES, B2B OR B2C, BIG OR SMALL - GET BACK ONTO A GROWTH TRACK, EVEN IN ECONOMICALLY DIFFICULT TIMES? ACCORDING TO THE TWO BRAND LEADERSHIP EXPERTS RALPH KRUEGER AND ANDREAS STUMPF, THIS CAN ONLY BE ACHIEVED BY SYSTEMATICALLY OVERCOMING GROWTH BARRIERS. IN THIS BOOK THEY PRESENT THEIR BRAND GROWTH BARRIER MODEL, WHICH MAKES IT POSSIBLE FOR BUSINESSES TO IDENTIFY, UNDERSTAND AND OVERCOME THE BARRIERS TO AND IN THEIR OWN BRANDS. CASE STUDIES FROM WELL KNOWN BRANDS OF DIFFERENT CATEGORIES, USEFUL CHECKLISTS FOR DAILY BUSINESS AND A CLEAR, PRACTICAL QUESTION AND ANSWER SYSTEM ON ALL RELEVANT ISSUES MAKE THIS BOOK AN INDISPENSABLE GUIDE - NOT ONLY FOR MARKETING EXPERTS BUT ALSO FOR CHIEF EXECUTIVES AND RESPONSIBLE PARTIES IN SALES AND CONTROLLING DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Krüger, Ralph Stumpf, Andreas
author_GND	(DE-588)17143773X
author_facet	Krüger, Ralph Stumpf, Andreas
author_role	aut aut
author_sort	Krüger, Ralph
author_variant	r k rk a s as
building	Verbundindex
bvnumber	BV041191774
classification_rvk	QP 624
collection	ZDB-2-SBE
ctrlnum	(OCoLC)855544120 (DE-599)BVBBV041191774
discipline	Wirtschaftswissenschaften
doi_str_mv	10.1007/978-3-642-37108-0
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03710nam a2200673 c 4500</leader><controlfield tag="001">BV041191774</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">130729s2013 gw ad\|\| o\|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">13,N08</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3642371078</subfield><subfield code="9">3-642-37107-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783642371080</subfield><subfield code="c">ebook</subfield><subfield code="9">978-3-642-37108-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-642-37108-0</subfield><subfield code="2">doi</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783642371073</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">Best.-Nr.: 86159127</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)855544120</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041191774</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Krüger, Ralph</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">Jede Marke kann wachsen!</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand Growth Barriers</subfield><subfield code="b">Identify, Understand, and Overcome Them</subfield><subfield code="c">Ralph Krüger ; Andreas Stumpf</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin [u.a.]</subfield><subfield code="b">Springer</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XIV, 137 S.)</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Management for Professionals</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Stumpf, Andreas</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)17143773X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-3-642-37107-3</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Springer Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026166828&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Springer Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026166828&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Abstract</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SBE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026166828</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="l">DE-Aug4</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="l">DE-1051</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="l">DE-19</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-37108-0</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
id	DE-604.BV041191774
illustrated	Illustrated
indexdate	2024-12-20T16:32:51Z
institution	BVB
isbn	3642371078 9783642371080
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-026166828
oclc_num	855544120
open_access_boolean
owner	DE-473 DE-BY-UBG DE-739 DE-92 DE-898 DE-BY-UBR DE-2070s DE-M347 DE-703 DE-634 DE-Aug4 DE-19 DE-BY-UBM DE-1051 DE-1049 DE-859 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706
owner_facet	DE-473 DE-BY-UBG DE-739 DE-92 DE-898 DE-BY-UBR DE-2070s DE-M347 DE-703 DE-634 DE-Aug4 DE-19 DE-BY-UBM DE-1051 DE-1049 DE-859 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706
physical	1 Online-Ressource (XIV, 137 S.) Ill., graph. Darst.
psigel	ZDB-2-SBE
publishDate	2013
publishDateSearch	2013
publishDateSort	2013
publisher	Springer
record_format	marc
series2	Management for Professionals
spellingShingle	Krüger, Ralph Stumpf, Andreas Brand Growth Barriers Identify, Understand, and Overcome Them Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4144679-3
title	Brand Growth Barriers Identify, Understand, and Overcome Them
title_alt	Jede Marke kann wachsen!
title_auth	Brand Growth Barriers Identify, Understand, and Overcome Them
title_exact_search	Brand Growth Barriers Identify, Understand, and Overcome Them
title_full	Brand Growth Barriers Identify, Understand, and Overcome Them Ralph Krüger ; Andreas Stumpf
title_fullStr	Brand Growth Barriers Identify, Understand, and Overcome Them Ralph Krüger ; Andreas Stumpf
title_full_unstemmed	Brand Growth Barriers Identify, Understand, and Overcome Them Ralph Krüger ; Andreas Stumpf
title_short	Brand Growth Barriers
title_sort	brand growth barriers identify understand and overcome them
title_sub	Identify, Understand, and Overcome Them
topic	Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Markenpolitik
url	https://doi.org/10.1007/978-3-642-37108-0 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026166828&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026166828&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT krugerralph jedemarkekannwachsen AT stumpfandreas jedemarkekannwachsen AT krugerralph brandgrowthbarriersidentifyunderstandandovercomethem AT stumpfandreas brandgrowthbarriersidentifyunderstandandovercomethem

Verfügbarkeit

‌

Inhaltsverzeichnis
Online lesen