Brand breakout: how emerging market brands will go global
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2013
|
| Schlagwörter: | |
| Umfang: | XVI, 256 S. graph. Darst. |
| ISBN: | 9781137276612 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041150621 | ||
| 003 | DE-604 | ||
| 005 | 20170518 | ||
| 007 | t| | ||
| 008 | 130717s2013 xxkd||| |||| 00||| eng d | ||
| 010 | |a 2013014645 | ||
| 020 | |a 9781137276612 |9 978-1-137-27661-2 | ||
| 035 | |a (OCoLC)856830277 | ||
| 035 | |a (DE-599)BVBBV041150621 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-945 |a DE-M382 | ||
| 050 | 0 | |a HF5415.1255 | |
| 082 | 0 | |a 658.8/27 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Kumar, Nirmalya |e Verfasser |0 (DE-588)17125757X |4 aut | |
| 245 | 1 | 0 | |a Brand breakout |b how emerging market brands will go global |c Nirmalya Kumar ; Jan-Benedict E. M. Steenkamp |
| 264 | 1 | |a Basingstoke [u.a.] |b Palgrave Macmillan |c 2013 | |
| 300 | |a XVI, 256 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Entwicklungsländer | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding (Marketing) |z Developing countries | |
| 650 | 4 | |a Brand name products |z Developing countries | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Schwellenländer |0 (DE-588)4053920-9 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a Schwellenländer |0 (DE-588)4053920-9 |D g |
| 689 | 0 | 1 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 2 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 3 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Steenkamp, Jan-Benedict E. M. |e Sonstige |0 (DE-588)170618226 |4 oth | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-026126087 | |
Datensatz im Suchindex
| _version_ | 1818977699940532224 |
|---|---|
| any_adam_object | |
| author | Kumar, Nirmalya |
| author_GND | (DE-588)17125757X (DE-588)170618226 |
| author_facet | Kumar, Nirmalya |
| author_role | aut |
| author_sort | Kumar, Nirmalya |
| author_variant | n k nk |
| building | Verbundindex |
| bvnumber | BV041150621 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1255 |
| callnumber-search | HF5415.1255 |
| callnumber-sort | HF 45415.1255 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)856830277 (DE-599)BVBBV041150621 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01780nam a2200493zc 4500</leader><controlfield tag="001">BV041150621</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170518 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">130717s2013 xxkd||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2013014645</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781137276612</subfield><subfield code="9">978-1-137-27661-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)856830277</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041150621</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-M382</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1255</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kumar, Nirmalya</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)17125757X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand breakout</subfield><subfield code="b">how emerging market brands will go global</subfield><subfield code="c">Nirmalya Kumar ; Jan-Benedict E. M. Steenkamp</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Basingstoke [u.a.]</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 256 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Entwicklungsländer</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield><subfield code="z">Developing countries</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield><subfield code="z">Developing countries</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Schwellenländer</subfield><subfield code="0">(DE-588)4053920-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Schwellenländer</subfield><subfield code="0">(DE-588)4053920-9</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Steenkamp, Jan-Benedict E. M.</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)170618226</subfield><subfield code="4">oth</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026126087</subfield></datafield></record></collection> |
| geographic | Schwellenländer (DE-588)4053920-9 gnd |
| geographic_facet | Schwellenländer |
| id | DE-604.BV041150621 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:31:54Z |
| institution | BVB |
| isbn | 9781137276612 |
| language | English |
| lccn | 2013014645 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026126087 |
| oclc_num | 856830277 |
| open_access_boolean | |
| owner | DE-945 DE-M382 |
| owner_facet | DE-945 DE-M382 |
| physical | XVI, 256 S. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Kumar, Nirmalya Verfasser (DE-588)17125757X aut Brand breakout how emerging market brands will go global Nirmalya Kumar ; Jan-Benedict E. M. Steenkamp Basingstoke [u.a.] Palgrave Macmillan 2013 XVI, 256 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Entwicklungsländer Branding (Marketing) Brand name products Branding (Marketing) Developing countries Brand name products Developing countries Markenpolitik (DE-588)4144679-3 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Schwellenländer (DE-588)4053920-9 gnd rswk-swf Schwellenländer (DE-588)4053920-9 g Unternehmen (DE-588)4061963-1 s Markenpolitik (DE-588)4144679-3 s Internationales Marketing (DE-588)4125431-4 s b DE-604 Steenkamp, Jan-Benedict E. M. Sonstige (DE-588)170618226 oth |
| spellingShingle | Kumar, Nirmalya Brand breakout how emerging market brands will go global Entwicklungsländer Branding (Marketing) Brand name products Branding (Marketing) Developing countries Brand name products Developing countries Markenpolitik (DE-588)4144679-3 gnd Internationales Marketing (DE-588)4125431-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4125431-4 (DE-588)4061963-1 (DE-588)4053920-9 |
| title | Brand breakout how emerging market brands will go global |
| title_auth | Brand breakout how emerging market brands will go global |
| title_exact_search | Brand breakout how emerging market brands will go global |
| title_full | Brand breakout how emerging market brands will go global Nirmalya Kumar ; Jan-Benedict E. M. Steenkamp |
| title_fullStr | Brand breakout how emerging market brands will go global Nirmalya Kumar ; Jan-Benedict E. M. Steenkamp |
| title_full_unstemmed | Brand breakout how emerging market brands will go global Nirmalya Kumar ; Jan-Benedict E. M. Steenkamp |
| title_short | Brand breakout |
| title_sort | brand breakout how emerging market brands will go global |
| title_sub | how emerging market brands will go global |
| topic | Entwicklungsländer Branding (Marketing) Brand name products Branding (Marketing) Developing countries Brand name products Developing countries Markenpolitik (DE-588)4144679-3 gnd Internationales Marketing (DE-588)4125431-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Entwicklungsländer Branding (Marketing) Brand name products Branding (Marketing) Developing countries Brand name products Developing countries Markenpolitik Internationales Marketing Unternehmen Schwellenländer |
| work_keys_str_mv | AT kumarnirmalya brandbreakouthowemergingmarketbrandswillgoglobal AT steenkampjanbenedictem brandbreakouthowemergingmarketbrandswillgoglobal |