Verfügbarkeit: Talking green | Technische Universität München

Talking green: exploring contemporary issues in environmental communications

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Bibliographische Detailangaben
Beteilige Person:	Ahern, Lee (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York, NY [u.a.] Lang 2012
Schlagwörter:	Umweltschutz Öffentlichkeitsarbeit Kommunikation Aufsatzsammlung
Links:	http://deposit.dnb.de/cgi-bin/dokserv?id=4160082&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026113742&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Literaturangaben
Umfang:	XV, 233 S. graph. Darst. 23 cm, 360 g
ISBN:	9781433117909 9781433117916 1433117908

Internformat

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Datensatz im Suchindex

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adam_text	IMAGE 1 TABLE OF CONTENTS PREFACE-TALKING GREEN: EXPLORING CONTEMPORARY ISSUES IN ENVIRONMENTAL COMMUNICATIONS LEE AHERN & DENISE SEVICK BORTREE IX 1 WEATHERCOCKS A N D SIGNPOSTS: THE ENVIRONMENT MOVEMENT A T A CROSSROADS TOM CROMPTON 1 2 WINNING THE CONVERSATION: FRAMING AND MORAL MESSAGING IN ENVIRONMENTAL CAMPAIGNS MATTHEW C. NISBET, EZRA M. MARKOWITZ & JOHN E. KOTCHER 9 3 BIOFUELS A N D THE L A W OF UNINTENDED CONSEQUENCES CHARLES T. SALMON & LALEAH FERNANDEZ 37 4 GREENWASHING TO GREEN ADVOCACY: THE ENVIRONMENTAL IMPERATIVE IN ORGANIZATIONAL RHETORIC BRANT SHORT 59 5 ENVIRONMENTAL RISK COMMUNICATION: RIGHT TO KNOW AS A CORE VALUE FOR BEHAVIORAL CHANGE MICHAEL J. PALENCHAR & BERNARDO H. MOTTA 79 6 PUBLIC RESPONSE BEFORE A N D AFTER A CRISIS: APPEALS TO VALUES A N D OUTCOMES FOR ENVIRONMENTAL ATTITUDES JANAS SINCLAIR & BARBARA MILLER 105 7 INDIVIDUAL FACTORS A N D GREEN MESSAGE RECEPTION: FRAMING, LIFESTYLES A N D ENVIRONMENTAL CHOICES HARSHA GANGADHARBATLA & KIM B. SHEEHAN 129 8 PRO-ENVIRONMENTAL BEHAVIORS THROUGH SOCIAL MEDIA: A N ANALYSIS OF TWITTER COMMUNICATION STRATEGIES DENISE SEVICK BORTREE 147 9 EVALUATING THE ETHICALITY OF GREEN ADVERTISING: TOWARD AN EXTENDED ANALYTICAL FRAMEWORK LEE AHERN 171 AFTERWORD-FINDING COMMON CAUSE TOM CROMPTON 195 CONTRIBUTORS 215 INDEX 221 HTTP://D-NB.INFO/1026745306
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spellingShingle	Ahern, Lee Talking green exploring contemporary issues in environmental communications Umweltschutz (DE-588)4061644-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd
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title	Talking green exploring contemporary issues in environmental communications
title_auth	Talking green exploring contemporary issues in environmental communications
title_exact_search	Talking green exploring contemporary issues in environmental communications
title_full	Talking green exploring contemporary issues in environmental communications ed. by Lee Ahern ...
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title_sub	exploring contemporary issues in environmental communications
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