Verfügbarkeit: Principles of direct and database marketing

Principles of direct and database marketing:

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Bibliographische Detailangaben
Beteilige Person:	Tapp, Alan (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	London [u.a.] Financial Times 1998
Ausgabe:	1. publ.
Schlagwörter:	Bases de données - Marketing Marketing direct Direct marketing Database marketing Direktmarketing Database-Marketing
Beschreibung:	Includes bibliographical references and index
Umfang:	XIII, 369 S. graph. Darst. 25 cm
ISBN:	0273627171

Internformat

MARC


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650		4	\|a Bases de données - Marketing
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650		4	\|a Direct marketing
650		4	\|a Database marketing
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Datensatz im Suchindex

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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	1. publ.
format	Book
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illustrated	Illustrated
indexdate	2024-12-20T16:31:21Z
institution	BVB
isbn	0273627171
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-026102044
oclc_num	914900550
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owner	DE-11
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physical	XIII, 369 S. graph. Darst. 25 cm
publishDate	1998
publishDateSearch	1998
publishDateSort	1998
publisher	Financial Times
record_format	marc
spelling	Tapp, Alan Verfasser aut Principles of direct and database marketing Alan Tapp 1. publ. London [u.a.] Financial Times 1998 XIII, 369 S. graph. Darst. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Bases de données - Marketing Marketing direct Direct marketing Database marketing Direktmarketing (DE-588)4012421-6 gnd rswk-swf Database-Marketing (DE-588)4263308-4 gnd rswk-swf Database-Marketing (DE-588)4263308-4 s Direktmarketing (DE-588)4012421-6 s 1\p DE-604 DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Tapp, Alan Principles of direct and database marketing Bases de données - Marketing Marketing direct Direct marketing Database marketing Direktmarketing (DE-588)4012421-6 gnd Database-Marketing (DE-588)4263308-4 gnd
subject_GND	(DE-588)4012421-6 (DE-588)4263308-4
title	Principles of direct and database marketing
title_auth	Principles of direct and database marketing
title_exact_search	Principles of direct and database marketing
title_full	Principles of direct and database marketing Alan Tapp
title_fullStr	Principles of direct and database marketing Alan Tapp
title_full_unstemmed	Principles of direct and database marketing Alan Tapp
title_short	Principles of direct and database marketing
title_sort	principles of direct and database marketing
topic	Bases de données - Marketing Marketing direct Direct marketing Database marketing Direktmarketing (DE-588)4012421-6 gnd Database-Marketing (DE-588)4263308-4 gnd
topic_facet	Bases de données - Marketing Marketing direct Direct marketing Database marketing Direktmarketing Database-Marketing
work_keys_str_mv	AT tappalan principlesofdirectanddatabasemarketing

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