Verfügbarkeit: International business | Technische Universität München

International business: the new realities

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Bibliographische Detailangaben
Beteiligte Personen:	Cavusgil, S. Tamer 1947- (VerfasserIn), Knight, Gary (VerfasserIn), Riesenberger, John R. 1948- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston [u.a.] Pearson 2014
Ausgabe:	3. ed., global ed.
Schriftenreihe:	Always learning
Schlagwörter:	Multinationales Unternehmen International business enterprises > Management Management Internationales Management Lehrbuch
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026058574&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	619 S. Ill., graph. Darst., Kt.
ISBN:	9780273787068 0273787063

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Datensatz im Suchindex

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adam_text	Contents Preface 27 Part 1 Foundation Concepts 36 1 Introduction: What Is International Business? 37 Facebook: A Global Phenomenon 36 What Are the Key Concepts in International Business? 39 The Nature of International Trade 40 The Nature of International Investment 41 Services as Well as Products 42 The International Financial Services Sector 43 How Does International Business Differ from Domestic Business? 44 The Four Risks in Internationalization 45 Who Participates in International Business? 47 Multinational Enterprise (MNE) 47 Governments and Nongovernmental Organizations (NGOs) 49 ■ Global Trend: LJNIQLD: A Japanese International Success 49 Why Do Firms Internationalize? 50 Why Study International Business? 52 Facilitator of the Global Economy and Interconnoc toflness Ъ? Contributor to National Economic Well-Beincj {->?.. A Competitive Advantage for the Firm 53 A Competitive Advantage for You ЪЗ An Opportunity to Support Sustainability and Corporate Citizenship S3 ■ You Can Do It \| Recent Grad in IB: Ashley Lumb 54 ■ Closing Case: Internationalization at Harley-Davidson 55 ■ Chapter Essentials: Key Terms 56 Summary 57 Test Your Comprehension 57 Apply Your Understanding 58 O globalEDGE™ Internet Exercises 58 2 Globalization of Markets and the Internationalization of the Firm 61 Bangalore: IT s Global Destination 60 Why Globalization Is Not New 63 phases o Glosa; zaton 63 Market Globalization: An Organizing Framework 65 Dimensions of Market Globalization 66 Drivers of Market Globalization 68 Technological Advances 69 11 Contenti Information Гіч^ иіиуу 69 Corï rTiuriiirftiCVi 12 Manufacturing i i transportation /і Societal Consequences of Market Globalization 73 ■ Global Trend: Globalization and E-Business in the Online World 74 ( ontagion Rapid Spread of Monetary or Financial Crises 74 loss of National Sovereignty 75 Offshorinq and tlu* Flight of Jobs 76 f f feet on the Poor 7b Effect on Sustamahíhty and the Natural Environment 77 Effect on Ndtioritil С ulhire 80 Globalization and Africa 81 Firm-Level Consequences of Market Globalization: Internationalization of the Firm s Value Chain 81 ■ Closing Case: Debating the Merits of Globalization 83 ■ Chapter Essentials: Key Terms 84 Summary 84 Test Your Comprehension 85 Apply Your Understanding 86 O globalEDGE™ Internet Exercises 86 Organizational Participants That Make International Business Happen 89 The Emergence of Born Global Firms 88 Four Types of Participants in International Business 90 Participants Arranged by Value-Chain Activity 91 Illustrating the International Value Chain Using Nokia 92 Focal Firms in International Business 93 The Multinational Enterprise (MNE) 94 Small and Mediurn-Si/ed Enterprises 96 Born Global Firms 96 International Entry Strategies of Focal Firms 97 A Framework for Classifying International Entry Strategies 97 Other Types of International Entry Strategies 98 Distribution Channel Intermediaries in International Business 100 Intermediaries Based m the Foreign Market 101 Intermediaries Based sn the Home Country 102 Onime Intermediates 104 Facilitators in International Business 104 ■ Global Trend: Online Retailers Surge Ahead 105 Governments in International Business 107 ■ Closing Case: DHL. FedEx, and UPS: Shifting Fortunes in the Global Logistics Services Industry 108 ■ Chapter Essentials: Key Terms 109 Summary 110 Test Your Comprehension 111 Apply Your Understanding 111 Ό gtobeJEDGE™ Internet Exercises 112 Contents 13 Part 2 The Environment of International Business 114 4 The Cultural Environment of International Business 115 Culture and Management: Google in China 114 The Nature of Cross-Cultural Risk 117 Characteristics of Culture 119 What Culture Is Not 119 Socialization and Acculturation 120 The Many Dimensions of С ulture 120 Lenses to Understand Culture 120 High- and Low-Context Cultures 122 Hofstede s Research on National Culture 123 Cultural Metaphors 125 Idioms 125 Subjective and Objective Dimensions of Culture 125 Values and Attitudes 126 Deal versus Relationship Orientation 126 Example. Contrasting Mexico and the United States 126 Manners and Customs 126 Perceptions of Tune 127 Perceptions of Space 128 Religion 128 Symbolic Productions 129 Material Productions and Creative Expressions of Culture 124 Language: A Key Dimension of Culture 132 Cultural Change 134 Technology, the Internet, and Culture 1 34 Globalization s Effect on Culture Are Cultures Convofqincj? 1 34 Context of International Business 135 Culture and the Services Sector ! 36 Overcoming Cross-Cultural Risk: Managerial Guidelines 136 ■ You Can Do It \| Recent Grad in IB: Zhibo (Lawrence) Yu 137 ■ Global Trend: Minimizing Cross-Cultural Bias with Critical Incident Analysis 138 ■ Closing Case: Hollywood s Influence on Global Culture 139 ■ Chapter Essentials: Key Terms 141 Summary 141 Test Your Comprehension 142 Apply Your Understanding 142 О globalEDGE™ Internet Exercises 143 5 Ethics, Sustainability, and Corporate Social Responsibility in International Business 145 Corporate Social Responsibility at Coco-Cola 144 Ethical Challenges in International Business 147 14 Contents Intellectual Property Violations 148 Bribery 149 Corruption 150 Key Aspects of International Ethics 151 The Value of Behaving Ethically 151 Variation in Ethical Standards among Countries 152 An Ethical Dilemma 1 52 Linking Ethics. Corruption, and Responsible Behavior 153 Corporate Social Responsibility 153 The Value of CSR 154 The Role of Sustainability in International Operations 155 ■ Global Trend: Global Corporate Social Responsibility Rises to the Top of the MNE Agenda 156 Corporate Governance and Its Implications for Managers 158 Code of Conduct 158 Deciding What Constitutes Ethical Behavior 159 A Framework for Making Ethical Decisions 159 Embracing CSR and Sustainability 161 A Global Consensus 161 ■ Closing Case: Corruption at Siemens 162 ■ Chapter Essentials: Key Terms 164 Summary 164 Test Your Comprehension 165 Apply Your Understanding 165 O globalEDGE™ Internet Exercises 166 6 Theories of International Trade and Investment 169 Apple s Comparative and Competitive Advantages 168 Why Do Nations Trade? 172 Classical Theories 172 How Can Nations Enhance Their Competitive Advantage? 179 Contemporary Theories 179 ■ Global Trend: Moving from Comparative to National Competitive Advantages 185 Why and How Do Firms Internationalize? 185 Company Internationalization 185 How Can Internationalizing Firms Gain and Sustain Competitive Advantage? 186 FDi-Based Explanations 186 Non-FDl-Based Explanations 192 ■ Closing Case: Hyundai: Leading the Way in the Global Auto Industry 193 ■ Chapter Essentials: Key Terms 194 Summary 195 Test Your Comprehension 195 Apply Your Understanding 196 О globaEDGE™ Internet Exercises 197 7 Political and Legal Systems in National Environments 199 > The Political and Legal Realities of Doing Business in China 198 The Nature of Country Risk 200 How Prevalent is Conntrv Risk ■> 200 Contents 15 Political and Legal Environments in International Business 202 Political Systems 203 Totalitarianism 203 Socialism 204 Democracy 204 Democracy s Link to Economic Freedom and Openness 205 The Relationship between Politicai Systems and Economic Systems 206 Legal Systems 207 Common Law 207 Civil Law 208 Religious Law 208 Mixed Systems 209 Participants in Political and Legal Systems 209 Government 209 International Organizations 209 Regional Economic Blocs 210 Special Interest Groups 210 Competing Firms 210 Types of Country Risk Produced by Political Systems 211 Government Takeover of Corporate Assets 211 Embargoes and Sanctions 2 ì 1 Boycotts against Firms or Nations 212 Terrorism 212 War, Insurrection, and Violence 212 Example: Country Risk in the Middle East 213 Types of Country Risk Produced by Legal Systems 213 Country Risk Arising from the Host-Country Leqal Environment 2 13 Country Risk Arising from the Home-Country Legal Environment 21b ■ Global Trend: Evolving Legal Aspects of E-Commerce 217 Managing Country Risk 218 Proactive Environmental Scanning 218 Strict Adherence to Ethical Standards 218 Alliances with Qualified Local Partners 218 Protection through Legal Contracts 218 ■ Closing Case: Political. Legal, and Ethical Dilemmas in the Global Pharmaceutical Industry 219 ■ Chapter Essentials: Key Terms 221 Summary 221 Test Your Comprehension 222 Apply Your Understanding 222 О globalEDGE™ Internet Exercises 223 8 Government Intervention in International Business 225 Qatar Welcomes New Foreign Investment 224 The Nature of Government Intervention 227 Rationale for Government Intervention 228 DeVsive Рй?о-л> 229 Q-^á ^Ra Orase 23û 16 Contents Instruments of Government Intervention 230 Tariffs 230 Nonttiriff Tracte Barriers 232 Investment Btirnors 234 Subsidies and Other Government Support Programs 235 Consequences of Government Intervention 237 Evolution of Government Intervention 240 General Agreement on Tariffs and Trade 241 ■ Global Trend: The World Trade Organization and Collapse of the Doha Round 241 Intervention and the Global Financial Crisis 242 How Firms Can Respond to Government Intervention 242 Strategies for Managers 242 ■ Closing Case: Government Intervention at Airbus and Boeing 244 ■ Chapter Essentials: Key Terms 246 Summary 246 Test Your Comprehension 247 Apply Your Understanding 247 О globalEDGE™ Internet Exercises 248 9 Regional Economic Integration 251 Evolution of the European Union 250 Regional Integration and Economic Blocs 253 Levels of Regional Integration 253 The Leading Economic Blocs 255 The European Union (EU) 255 European Free Trade Association (EFTA) 260 North American Free Trade Agreement (NAFTA) 260 ■ Global Trend: Troubles in the European Union 261 El Mercado Comun del Sur (MERCOSUR) 262 The Caribbean Community (CARICOM) 262 Comunidad Andina de Naciones (CAN) 262 Association of Southeast Asian Nations (ASEAN) 263 Asia Pacific Economic Cooperation (APEC) 263 Australia and New Zealand Closer Economic Relations Agreement (CER) 263 Economic Integration in the Middle East and Africa 264 Advantages of Regional Integration 264 Success Factors for Regional Integration 265 Ethical Dilemmas and Drawbacks of Regional Integration 266 Sustamability of Firm and National Assets 267 Management Implications of Regional Integration 269 ■ Closing Case: H&M: Choosing between Global and Regional Free Trade 270 ■ Chapter Essentials: Key Terms 272 Summary 272 Test Your Comprehension 273 Apply Your Understanding 273 О gtobaEDGE™ Internet Exercises 274 10 Understanding Emerging Markets 277 > The New Global Challengers. MNEs from Emerging Markets 276 Advanced Economies, Developing Economies, and Emerging Markets 278 Contents 17 Advanced Economies 279 Developing Economies 279 Emerging Market Economies 283 What Makes Emerging Markets Attractive for International Business 285 ■ Global Trend: China s Evolving Opportunities and Challenges 28Б Emerging Markets as Target Markets 286 Emerging Markets as Manufacturing Bases 287 Emerging Markets as Sourcmg Destinations 287 Assessing the True Potential of Emerging Markets 287 Per-Capita Income as an Indicator of Market Potential 288 Middle Class as an Indicator of Market Potential 290 Risks and Challenges of Emerging Markets 291 Political Instability 291 Weak Intellectual Property Protection 291 Bureaucracy, Red Tape, and Lack of Transparency 291 Poor Physical Infrastructure 292 Partner Availability and Qualifications 292 Dominance of Family Conglomerates 292 Success Strategies for Emerging Markets 293 Customize Offerings to Unique Emerging Market Needs 293 Partner with Family Conglomerates 294 ■ You Can Do It \| Recent Grads in IB: Andrew & Jamie Waskey 295 Target Governments in Emerging Markets 295 Skillfully Challenge Emerging Market Competitors 296 Corporate Social Responsibility, Sustainability, and The Crisis of Global Poverty 297 Foster Economic Development with Profitable Projet ts 29/ Microfinance to Facilitate Entrepreneurship 298 The Special Case of Africa 298 ■ Closing Case: Prowling for Success: The Revival of Jaguar Land Rover 300 ■ Chapter Essentials: Key Terms 302 Summary 302 Test Your Comprehension 303 Apply Your Understanding 303 O globalEDGE™ Internet Exercises 304 11 The International Monetary and Financial Environment 307 The European Union and the Euro 306 Exchange Rates and Currencies in International Business 308 Cerve ! be a ^ci Monco0. c· b e O./ í1^ os 309 Г γ-,-γ,, Q ■:,- 3 IO How Exchange Rates Are Determined 312 EcororcG ûv,:- 313 h? aťcr аГі і !°!Є ез! Rävs 3 З f.!* , e Pv/cí- O ogy 314 Govers-v· -· Actïon 3 U Emergence of the Modern Exchange Rate System 315 I Contents The Monetary and Financial Systems 317 International Monetary Systti Ti 317 Global Financial System 31 7 ■ Global Trend: Global Financial Crisis 318 Key Players in the Monetary and Financial Systems 319 The Firm 319 National Stock Exc hanqes and Bond Markets 320 С ommercial Brinks 320 ■ You Can Do łt \| Recent Grads in IB: Maria Keeley 321 Central Banks 322 The Bank for International Settlements 323 International Monetary rund 323 Tfie World Bank 324 The Global Debt Crisis 324 ■ Closing Case: AIG and Global Financial Contagion 326 ■ Chapter Essentials: Key Terms 328 Summary 328 Test Your Comprehension 329 Apply Your Understanding 329 О globalEDGE™ Internet Exercises 330 Part 3 Strategy and Opportunity Assessment 332 12 Strategy and Organization in the International Firm 333 IKEA s Global Strategy 332 Strategy in International Business 335 Building the Global Firm 336 Visionary Leadership 336 Organizational Culture 338 Organizational Processes 339 The Distinction between Multidornestic and Global Industries 339 The Integration-Responsiveness Framework 340 Pressures for Global Integration 341 Pressures for Local Responsiveness 341 Strategies Based on the Integration-Responsiveness Framework 342 Organizational Structure 345 Centralized or Decentralized Structure? 345 Organizational Structures for International Operations 346 Export Department 347 International Division Structure 348 Geographic Area Structure (Decentralized Structure) 349 Product Structure Centralized Structure) 349 Functional Structure Centralized Structure» 350 Globaf Matrix Structure 350 ■ Closing Case: Lenovo—The Global Challenger from an Emerging Market 352 ■ Chapter Essentials: Key Terms 354 Summary 354 Test Your Comprehension 355 Appřy Your Understanding 356 О globaJBIGE™ Internet Exercises 356 Contents 19 13 Global Market Opportunity Assessment 359 Estimating Demand in Emerging Markets 358 Task One: Analyze Organizational Readiness to Internationalize 362 Task Two: Assess the Suitability of Products and Services for Foreign Markets 364 Task Three: Screen Countries to Identify Target Markets 365 Screening Countries for Exporting 365 ■ Global Trend: Global Macro Trends That Affect International Business 367 Country Screening tor Foreign Direct Investment 371 Country Screening for Sourcmg 372 Task Four: Assess Industry Market Potential 373 Data Sources for Estimating Industry Market Potential 374 Task Five: Choosing Foreign Business Partners 375 ■ You Can Do It \| Recent Grad in IB: Javier Estrada 376 Criteria for Choosing a Partner 377 Searching for Prospective Partners 377 Task Six: Estimate Company Sales Potential 377 Practical Approaches to Estimating Company Sales Potential 378 In Conclusion 380 ■ Closing Case: Advanced Biomedical Devices: Assessing Readiness to Export 381 ■ Chapter Essentials: Key Terms 382 Summary 383 Test Your Comprehension 383 Apply Your Understanding 384 O globalEDGE™ Internet Exercises 384 Part 4 Entering and Operating in International Markets 386 14 Exporting and Countertrade 387 Li-Ning: Atheletic Apparel Entering the U.S. Again 386 An Overview of Foreign Market Entry Strategies 388 Characteristics of Internationalization 391 Diverse Moťves for Pursiünn Intern^· сгл :- n^ ЗПі τ - Є ľJdturo of hternationa1 ла .ю1· 39 ι Exporting as a Foreign Market Entry Strategy 393 Exoo ^ti ci^ci tr%c G obiì Eco^o · 3 jí E OO ţ Q A PODü -d îr .!~ i ■ S /ň rQ-, 393 5ег.:сс· Sec Q ЕлООТз 394 Advantages a· α Dsaci.-v^aaes o í·: r ; 3?<Ѕ Ш Global Trend: The Emergence of SME Exporters 395 Managing Export-Import Transactions 399 a^ert :r 399 Contents Payment Methods in Exporting and Importing 400 Cash m Advance 401 Letter of Credit 401 Open Account 402 Export-Import Financing 403 Comrnercidl Banks 403 factoring, Forfaitmg, and Confirming 403 Distribution Channel Intermediaries 403 Buyers and Suppliers 404 Intracorporate Financing 404 Government Assistance Programs 404 Multilateral Development Banks (MDBs) 404 Identifying and Working with Foreign Intermediaries 404 Working with Foreign Intermediaries 405 When Intermediary Relations Go Bad 406 Countertrade: A Popular Approach for Emerging Markets and Developing Economies 407 Magnitude and Drivers of Countertrade 408 Types of Countertrade 408 Risks of Countertrade 409 Why Consider Countertrade? 409 ■ Closing Case: Barrett Farm Foods: A Small Firm s International Launch 410 ■ Chapter Essentials: Key Terms 411 Summary 411 Test Your Comprehension 412 Apply Your Understanding 413 О globalEDGE™ Internet Exercises 414 15 Foreign Direct Investment and Collaborative Ventures 417 Huawei s Investments in Africa 416 International Investment and Collaboration 418 Trends in Foreign Direct Investment and Collaborative Ventures 419 Motives for FDI and Collaborative Ventures 419 Market-Seeking Motives 420 Resource- or Asset-Seeking Motives 420 Efficiency-Seeking Motives 421 Characteristics of Foreign Direct Investment 423 ■ You Can Do It \| Recent Grad in IB: Jennifer Knippen 424 Challenges of FDI 425 Corporate Social Responsibility. Sustamability. and FDI 425 Most Active Firms m FDI 426 Service Firms and FDl 426 Leading Destinations for FDI 426 Factors to Consider m Choosing FDI Locations 427 Types of Foreign Direct Investment 428 Greenfield Investment versus Mergers and Acquisitions 428 The Nature of Ownership m FDI 429 Vertical versus Horizontal Integration 430 ■ Global Trend: FDI in the Global Economy 431 Contents 21 International Collaborative Ventures 431 Equity Joint Ventures 431 Project-Based, Nonequity Ventures 432 Differences between Equity and Project-Based, Nonequity Ventures 43 Consortium 432 Cross-Licensing Agreements 433 Managing Collaborative Ventures 433 Understand Potential Risks in Collaboration 433 Pursue a Systematic Process for Partnering 434 Ensure Success with Collaborative Ventures 435 The Experience of Retailers in Foreign Markets 436 Challenges of International Retailing 437 International Retailing Success Factors 437 ■ Closing Case: DaimlerChrysler: A Failed Global Merger 438 ■ Chapter Essentials: Key Terms 440 Summary 440 Test Your Comprehension 441 Apply Your Understanding 441 Ό globalEDGE™ Internet Exercises 442 16 Licensing, Franchising, and Other Contractual Strategies 445 Harry Potter: The Magic of Licensing 444 Contractual Entry Strategies 446 Unique Aspects of Contractual Relationships 447 Licensing as an Entry Strategy 448 Trademark and Copyright Licensing 449 Know-How Licensing 450 The World s Top Licensing Firms 450 Advantages and Disadvantages of Licensing 451 Advantages of Licensing 451 Disadvantages of Licensing 452 Franchising as an Entry Strategy 453 Who Are the Top Global Franchisors^ 455 ■ Global Trend: Internationalization of Franchising. Emerging Markets 456 Advantages and Disadvantages of Franchising 457 The Franovscy Perspective 457 Tnp Franc^-see Peepeet1-.e 453 M-ragca G^co: res or l or^ ; .-r·:: : ■ ■ > ■ ; 453 Other Contractual Entry Strategies 459 459 Leas -g 460 be Soera1 Case of h™: on : ■· - : . ■·> ■■ ■ ··:. . S,-, ,- -■ , 45: Infringement of Intellectual Property: A Global Problem 461 Guidelines for Protecting Intellectual Property 462 Closing Case: Subway and the Challenges of Franchising in China 463 Contents ■ Chapter Essentials: Key Terms 465 Summary 465 Test Your Comprehension 466 Apply Your Understanding 467 О globalEDGE1* Internet Exercises 468 17 Global Sourcing 471 Global Sourcing of Pharmaceutical Drug Trials 470 Outsourcing, Global Sourcing, and Offshoring 472 Decision 1 Outsource or Not7 473 Decision 2: Where in the World Should Value-Adding Activities Be located? 473 Global Sourcing 474 Offshoring 476 Scope of Global Sourcing 477 Diversity of Countries That Initiate and Receive Outsourced Work 477 ■ Global Trend: China and India: Chief Rivals in the Global Sourcing Game 478 Strategic Choices in Global Sourcing 479 Benefits of Global Sourcing 480 Cost Efficiency 480 Ability to Achieve Strategic Goals 480 Risks of Global Sourcing 482 Strategies for Minimizing the Risks of Global Sourcing 483 Implementing Global Sourcing Through Supply-Chain Management 484 Information and Communications Technology 486 Logistics and Transportation 487 Transportation Modes 487 Global Sourcing, Corporate Social Responsibility, and Sustainability 488 Potential Harm to Local and National Economy from Global Sourcing 488 Public Poky on Global Sourcing 489 ■ Closing Case: Wolverine World Wide 489 ■ Chapter Essentials: Key Terms 491 Summary 491 Test Your Comprehension 492 Apply Your Understanding 493 О globalEDGE™ Internet Exercises 494 Part 5 Functional Area Excellence 496 18 Marketing in the Global Firm 497 Emaar Properties: Entry to the Egyptian Market 496 Global Market Segmentation 498 Standardization and Adaptation of International Marketing 500 Standardization 500 Adaptation 502 ■ You Can Do It \| Recent Grad in IB: John Dykhouse 503 Standardization and Adaptation A Balancing Act 504 Contents 23 Global Branding and Product Development 505 Global Branding 505 Global Product Development 506 ■ Global Trend: Growing Role for Marketing in Developing Economies 507 International Pricing 508 Factors That Affect International Pricing 508 A Framework for Setting International Prices 509 Managing International Price Escalation 510 Managing Pricing Under Varying Currency Conditions 511 Transfer Pricing 511 Gray Market Activity (Parallel Imports) 513 International Marketing Communications 514 International Advertising 514 International Promotional Activities 515 International Distribution 516 Global Account Management 517 ■ Closing Case: H&M: International Marketing Success Story 517 ■ Chapter Essentials: Key Terms 519 Summary 519 Test Your Comprehension 520 Apply Your Understanding 520 О globalEDGE™ Internet Exercises 521 19 Human Resource Management in the Global Firm 523 Etisalat Egypt: Attracting and Maintaining the Best Employees 522 The Strategic Role of Human Resources in International Business 524 Differences between Domestic and Internationell HRM 525 Key Tasks in International Human Resource Management 52b International Staffing Policy 526 Recruiting, Selecting, and Developing Talont 528 Cultivating Global Mind-Sets 528 Cultural Intelligence 529 Expatriate Assignment Failure and Culture Shock 529 Preparation and Training of International Employees 530 Prepar ng Employees for Repatriation 530 Charting Global Career or E rok/, eos 53 International Performance Appraisal 531 Compensation of Employees 532 International Labor Relations 533 D S rc i.e Featjfes o; LarjC a o./v: -v V. .ví! 5 M Cost, Qja::ty, and Proauc* . :ί r Lan·/ 5 35 v/o-1· force Réduction л сі Emo γ, - γ · ..... -ι - 536 ín ernai:0 ď Labe/ Trenas 53o ř ^ Sťa .ég-, ^ irtela: ona: Lì::-/ ^ч* v. ЪГ Diversity in the International Workforce 537 Contents 25 Glossary 573 Notes 579 Author Index 601 Company Index 605 Subject Index 609
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genre_facet	Lehrbuch
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institution	BVB
isbn	9780273787068 0273787063
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-026058574
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open_access_boolean
owner	DE-1050 DE-11 DE-945 DE-862 DE-BY-FWS DE-473 DE-BY-UBG DE-91 DE-BY-TUM DE-521 DE-573 DE-M347
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physical	619 S. Ill., graph. Darst., Kt.
publishDate	2014
publishDateSearch	2014
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publisher	Pearson
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series2	Always learning
spellingShingle	Cavusgil, S. Tamer 1947- Knight, Gary Riesenberger, John R. 1948- International business the new realities Multinationales Unternehmen International business enterprises Management Management (DE-588)4037278-9 gnd Internationales Management (DE-588)4114040-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4114040-0 (DE-588)4075092-9 (DE-588)4123623-3
title	International business the new realities
title_auth	International business the new realities
title_exact_search	International business the new realities
title_full	International business the new realities S. Tamer Cavusgil ; Gary Knight ; John R. Riesenberger
title_fullStr	International business the new realities S. Tamer Cavusgil ; Gary Knight ; John R. Riesenberger
title_full_unstemmed	International business the new realities S. Tamer Cavusgil ; Gary Knight ; John R. Riesenberger
title_short	International business
title_sort	international business the new realities
title_sub	the new realities
topic	Multinationales Unternehmen International business enterprises Management Management (DE-588)4037278-9 gnd Internationales Management (DE-588)4114040-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd
topic_facet	Multinationales Unternehmen International business enterprises Management Management Internationales Management Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026058574&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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