Managing the new customer relationship: strategies to engage the social customer and build lasting value
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2013
|
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1158409 |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | 1 Online-Ressource (XXI, 327 S.) |
| ISBN: | 9781118092217 9781118255902 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041069866 | ||
| 003 | DE-604 | ||
| 005 | 20140407 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130605s2013 xx o|||| 00||| eng d | ||
| 020 | |a 9781118092217 |c Print |9 978-1-118-09221-7 | ||
| 020 | |a 9781118255902 |c Online |9 978-1-118-25590-2 | ||
| 035 | |a (ZDB-30-PQE)ebr10677847 | ||
| 035 | |a (OCoLC)841170436 | ||
| 035 | |a (DE-599)BVBBV041069866 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-29 | ||
| 082 | 0 | |a 658.8/12 |2 23 | |
| 100 | 1 | |a Gordon, Ian |d 1952- |e Verfasser |0 (DE-588)124933580 |4 aut | |
| 245 | 1 | 0 | |a Managing the new customer relationship |b strategies to engage the social customer and build lasting value |c Ian H. Gordon |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2013 | |
| 300 | |a 1 Online-Ressource (XXI, 327 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer relations / Management | |
| 650 | 4 | |a Social media / Marketing | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 912 | |a ZDB-38-EBR | ||
| 940 | 1 | |q BSB_PDA_EBR_Kauf | |
| 940 | 1 | |q UER_PDA_EBR_Kauf | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-026046821 | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1158409 |l DE-12 |p ZDB-30-PQE |q BSB_PDA_EBR_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1818977586344099840 |
|---|---|
| any_adam_object | |
| author | Gordon, Ian 1952- |
| author_GND | (DE-588)124933580 |
| author_facet | Gordon, Ian 1952- |
| author_role | aut |
| author_sort | Gordon, Ian 1952- |
| author_variant | i g ig |
| building | Verbundindex |
| bvnumber | BV041069866 |
| collection | ZDB-38-EBR |
| ctrlnum | (ZDB-30-PQE)ebr10677847 (OCoLC)841170436 (DE-599)BVBBV041069866 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01621nam a2200433zc 4500</leader><controlfield tag="001">BV041069866</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140407 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">130605s2013 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118092217</subfield><subfield code="c">Print</subfield><subfield code="9">978-1-118-09221-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118255902</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-118-25590-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)ebr10677847</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)841170436</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041069866</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-29</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/12</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Gordon, Ian</subfield><subfield code="d">1952-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)124933580</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Managing the new customer relationship</subfield><subfield code="b">strategies to engage the social customer and build lasting value</subfield><subfield code="c">Ian H. Gordon</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">Wiley</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XXI, 327 S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations / Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media / Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">BSB_PDA_EBR_Kauf</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">UER_PDA_EBR_Kauf</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026046821</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1158409</subfield><subfield code="l">DE-12</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">BSB_PDA_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV041069866 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T16:30:06Z |
| institution | BVB |
| isbn | 9781118092217 9781118255902 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026046821 |
| oclc_num | 841170436 |
| open_access_boolean | |
| owner | DE-12 DE-29 |
| owner_facet | DE-12 DE-29 |
| physical | 1 Online-Ressource (XXI, 327 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf UER_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Wiley |
| record_format | marc |
| spelling | Gordon, Ian 1952- Verfasser (DE-588)124933580 aut Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon Hoboken, N.J. Wiley 2013 1 Online-Ressource (XXI, 327 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Relationship marketing Customer relations / Management Social media / Marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gordon, Ian 1952- Managing the new customer relationship strategies to engage the social customer and build lasting value Relationship marketing Customer relations / Management Social media / Marketing Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4236865-0 |
| title | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_auth | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_exact_search | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_full | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_fullStr | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_full_unstemmed | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_short | Managing the new customer relationship |
| title_sort | managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_sub | strategies to engage the social customer and build lasting value |
| topic | Relationship marketing Customer relations / Management Social media / Marketing Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Relationship marketing Customer relations / Management Social media / Marketing Kundenmanagement |
| work_keys_str_mv | AT gordonian managingthenewcustomerrelationshipstrategiestoengagethesocialcustomerandbuildlastingvalue |