Getting started with business analytics: insightful decision-making
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boca Raton [u.a.]
Taylor & Francis
2013
|
| Schlagwörter: | |
| Links: | http://www.gbv.de/dms/zbw/727399594.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025965756&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XIV, 176 S. graph. Darst. |
| ISBN: | 9781439896532 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | IMAGE 1
CONTENTS
FOREWORD IX PREFACE XI
ACKNOWLEDGMENTS XIII
I INTRODUCTION TO BUSINESS ANALYTICS 1
THE PARADIGM SHIFT 3 1.1 FROM DATA TO INSIGHT 4 1.2 FROM BUSINESS
INTELLIGENCE TO BUSINESS ANALYTICS 7
1.3 LEVELS OF INTELLIGENCE 13
THE BUSINESS ANALYTICS CYCLE 17
2.1 OBJECTIVE 18
2.2 DATA 19
2.3 ANALYTIC TOOLS AND METHODS 22
2.4 IMPLEMENTATION 22
2.5 GUIDING QUESTIONS 24
2.6 REQUIREMENTS FOR INTEGRATING BUSINESS ANALYTICS 26
2.7 COMMON QUESTIONS 31
II DFLTO MINING AND DATA ANALYTICS 39
3 DATE MINING IN A NUTSHELL 41
3.2 WHAT IS DATA MINING? 41
IMAGE 2
V1U
3.2 PREDICTIVE ANALYTICS 42
3.3 FORECASTING 64
3.4 OPTIMIZATION 68
3.5 SIMULATION 75
FROM DFLTA MINING TO DATA ANALYTICS 83
4.1 NETWORK ANALYTICS 83 4.2 TEXT ANALYTICS 86
I/I BUSINESS ANALYTICS 103
CUSTOMER ANALYTICS 105 5.1 KNOW THY CUSTOMER 110 5.2 TARGETING
CUSTOMERS 117
5.3 PROJECT SUGGESTIONS 125
SODAZ ANALYTICS 129
6.1 CUSTOMER SATISFACTION 130 6.2 MINING ONLINE BUZZ 135
6.3 PROJECT SUGGESTIONS 142
OPERATIONAL ANALYTICS 147
7.1 INVENTORY MANAGEMENT 147 7.2 MARKETING OPTIMIZATION 151
7.3 PREDICTIVE MAINTENANCE 153
7.4 HUMAN RESOURCES & WORKFORCE MANAGEMENT 157
7.5 PROJECT SUGGESTIONS 159
EPILOGUE 163
BIBLIOGRAPHY 165
167
|
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| id | DE-604.BV040987905 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:28:47Z |
| institution | BVB |
| isbn | 9781439896532 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025965756 |
| oclc_num | 854707395 |
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| physical | XIV, 176 S. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Taylor & Francis |
| record_format | marc |
| spellingShingle | Hardoon, David R. Shmueli, Galit 1971- Getting started with business analytics insightful decision-making Managementinformationssystem (DE-588)4074518-1 gnd Entscheidungsfindung (DE-588)4113446-1 gnd Business Intelligence (DE-588)4588307-5 gnd |
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| title | Getting started with business analytics insightful decision-making |
| title_auth | Getting started with business analytics insightful decision-making |
| title_exact_search | Getting started with business analytics insightful decision-making |
| title_full | Getting started with business analytics insightful decision-making David Roi Hardoon and Galit Shmueli |
| title_fullStr | Getting started with business analytics insightful decision-making David Roi Hardoon and Galit Shmueli |
| title_full_unstemmed | Getting started with business analytics insightful decision-making David Roi Hardoon and Galit Shmueli |
| title_short | Getting started with business analytics |
| title_sort | getting started with business analytics insightful decision making |
| title_sub | insightful decision-making |
| topic | Managementinformationssystem (DE-588)4074518-1 gnd Entscheidungsfindung (DE-588)4113446-1 gnd Business Intelligence (DE-588)4588307-5 gnd |
| topic_facet | Managementinformationssystem Entscheidungsfindung Business Intelligence |
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