Making marketing happen: how great companies make strategic marketing planning work for them
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier Butterworth-Heinemann
2005
|
| Schlagwörter: | |
| Links: | http://www.sciencedirect.com/science/book/9780750662482 http://www.sciencedirect.com/science/book/9780750662482 |
| Umfang: | 1 Online-Ressource (XVI, 377 S.) Ill., graph. Darst. |
| ISBN: | 0750662484 9780750662482 |
Internformat
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| id | DE-604.BV040958320 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:28:04Z |
| institution | BVB |
| isbn | 0750662484 9780750662482 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025936730 |
| oclc_num | 914786917 |
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| owner_facet | DE-634 |
| physical | 1 Online-Ressource (XVI, 377 S.) Ill., graph. Darst. |
| psigel | ZDB-33-BMT ZDB-33-BMT BTU_PDA_BMT_Kauf |
| publishDate | 2005 |
| publishDateSearch | 2005 |
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| publisher | Elsevier Butterworth-Heinemann |
| record_format | marc |
| spelling | Smith, Brian D. Verfasser aut Making marketing happen how great companies make strategic marketing planning work for them Brian D. Smith Amsterdam [u.a.] Elsevier Butterworth-Heinemann 2005 1 Online-Ressource (XVI, 377 S.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Strategische Planung (DE-588)4309237-8 s DE-604 Marketingstrategie (DE-588)4120697-6 s http://www.sciencedirect.com/science/book/9780750662482 Verlag Volltext |
| spellingShingle | Smith, Brian D. Making marketing happen how great companies make strategic marketing planning work for them Strategische Planung (DE-588)4309237-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4168907-0 (DE-588)4120697-6 |
| title | Making marketing happen how great companies make strategic marketing planning work for them |
| title_auth | Making marketing happen how great companies make strategic marketing planning work for them |
| title_exact_search | Making marketing happen how great companies make strategic marketing planning work for them |
| title_full | Making marketing happen how great companies make strategic marketing planning work for them Brian D. Smith |
| title_fullStr | Making marketing happen how great companies make strategic marketing planning work for them Brian D. Smith |
| title_full_unstemmed | Making marketing happen how great companies make strategic marketing planning work for them Brian D. Smith |
| title_short | Making marketing happen |
| title_sort | making marketing happen how great companies make strategic marketing planning work for them |
| title_sub | how great companies make strategic marketing planning work for them |
| topic | Strategische Planung (DE-588)4309237-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Strategische Planung Marketingmanagement Marketingstrategie |
| url | http://www.sciencedirect.com/science/book/9780750662482 |
| work_keys_str_mv | AT smithbriand makingmarketinghappenhowgreatcompaniesmakestrategicmarketingplanningworkforthem |