Relationship marketing: creating stakeholder value
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth
2002
|
| Ausgabe: | 1. publ. |
| Schlagwörter: | |
| Links: | http://www.sciencedirect.com/science/book/9780750648394 http://www.sciencedirect.com/science/book/9780750648394 |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Umfang: | 1 Online-Ressource (XVI, 242 S. graph. Darst.) |
| ISBN: | 0750648392 9780750648394 |
Internformat
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Datensatz im Suchindex
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| author | Christopher, Martin Ballantyne, David Payne, Adrian |
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| edition | 1. publ. |
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| id | DE-604.BV040941721 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:27:41Z |
| institution | BVB |
| isbn | 0750648392 9780750648394 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025920469 |
| oclc_num | 914759381 |
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| physical | 1 Online-Ressource (XVI, 242 S. graph. Darst.) |
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| publishDate | 2002 |
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| publisher | Butterworth |
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| spelling | Christopher, Martin Verfasser aut Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne 1. publ. Oxford [u.a.] Butterworth 2002 1 Online-Ressource (XVI, 242 S. graph. Darst.) txt rdacontent c rdamedia cr rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Qualitätssicherung (DE-588)4126457-5 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Qualitätssicherung (DE-588)4126457-5 s Servicepolitik (DE-588)4234502-9 s 1\p DE-604 Ballantyne, David Verfasser (DE-588)14114162X aut Payne, Adrian Verfasser aut http://www.sciencedirect.com/science/book/9780750648394 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Christopher, Martin Ballantyne, David Payne, Adrian Relationship marketing creating stakeholder value Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd Qualitätssicherung (DE-588)4126457-5 gnd Servicepolitik (DE-588)4234502-9 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4326109-7 (DE-588)4037589-4 (DE-588)4126457-5 (DE-588)4234502-9 |
| title | Relationship marketing creating stakeholder value |
| title_auth | Relationship marketing creating stakeholder value |
| title_exact_search | Relationship marketing creating stakeholder value |
| title_full | Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne |
| title_fullStr | Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne |
| title_full_unstemmed | Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne |
| title_short | Relationship marketing |
| title_sort | relationship marketing creating stakeholder value |
| title_sub | creating stakeholder value |
| topic | Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd Qualitätssicherung (DE-588)4126457-5 gnd Servicepolitik (DE-588)4234502-9 gnd |
| topic_facet | Kundenmanagement Beziehungsmanagement Marketing Qualitätssicherung Servicepolitik |
| url | http://www.sciencedirect.com/science/book/9780750648394 |
| work_keys_str_mv | AT christophermartin relationshipmarketingcreatingstakeholdervalue AT ballantynedavid relationshipmarketingcreatingstakeholdervalue AT payneadrian relationshipmarketingcreatingstakeholdervalue |