Essentials of marketing research: putting research into practice
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
SAGE
2014
|
| Schlagwörter: | |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | XXII, 497 S. Ill., graph. Darst. |
| ISBN: | 9781412991308 |
Internformat
MARC
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| 100 | 1 | |a Clow, Kenneth E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing research |b putting research into practice |c Kenneth E. Clow ; Karen E. James |
| 264 | 1 | |a Los Angeles, Calif. [u.a.] |b SAGE |c 2014 | |
| 300 | |a XXII, 497 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Clow, Kenneth E. James, Karen E. |
| author_facet | Clow, Kenneth E. James, Karen E. |
| author_role | aut aut |
| author_sort | Clow, Kenneth E. |
| author_variant | k e c ke kec k e j ke kej |
| building | Verbundindex |
| bvnumber | BV040905461 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)843622373 (DE-599)BVBBV040905461 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040905461 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:26:51Z |
| institution | BVB |
| isbn | 9781412991308 |
| language | English |
| lccn | 2012037172 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025884904 |
| oclc_num | 843622373 |
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| owner_facet | DE-1050 DE-355 DE-BY-UBR DE-188 DE-703 DE-945 |
| physical | XXII, 497 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | SAGE |
| record_format | marc |
| spelling | Clow, Kenneth E. Verfasser aut Essentials of marketing research putting research into practice Kenneth E. Clow ; Karen E. James Los Angeles, Calif. [u.a.] SAGE 2014 XXII, 497 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s DE-604 James, Karen E. Verfasser aut |
| spellingShingle | Clow, Kenneth E. James, Karen E. Essentials of marketing research putting research into practice Marketing research Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 |
| title | Essentials of marketing research putting research into practice |
| title_auth | Essentials of marketing research putting research into practice |
| title_exact_search | Essentials of marketing research putting research into practice |
| title_full | Essentials of marketing research putting research into practice Kenneth E. Clow ; Karen E. James |
| title_fullStr | Essentials of marketing research putting research into practice Kenneth E. Clow ; Karen E. James |
| title_full_unstemmed | Essentials of marketing research putting research into practice Kenneth E. Clow ; Karen E. James |
| title_short | Essentials of marketing research |
| title_sort | essentials of marketing research putting research into practice |
| title_sub | putting research into practice |
| topic | Marketing research Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing research Marketingforschung |
| work_keys_str_mv | AT clowkennethe essentialsofmarketingresearchputtingresearchintopractice AT jameskarene essentialsofmarketingresearchputtingresearchintopractice |