Verfügbarkeit: Market segmentation | Technische Universität München

Market segmentation: how to do it and how to profit from it

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	McDonald, Malcolm 1938- (VerfasserIn), Dunbar, Ian (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Chichester Wiley [2012]
Ausgabe:	Revised 4th edition
Schlagwörter:	Market segmentation Marktsegmentierung
Links:	https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1040905 https://ebookcentral.proquest.com/lib/th-wildau/detail.action?docID=1040905 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207863 https://ezproxy.hwr-berlin.de/login?url=http://hwr.ciando.com/book/index.cfm?bok_id=476955 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=490585 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207863 http://site.ebrary.com/lib/erlangen/Doc?id=10612554 https://doi.org/10.1002/9781119207863
Beschreibung:	Includes bibliographical references and index
Umfang:	1 Online-Ressource (xxi, 490 Seiten)
ISBN:	9781283665100 1118432738 1118432746 1118432754 9781118432730 9781118432747 9781118432754 9781119207863 111920786X 1283665107
DOI:	10.1002/9781119207863

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV040784440
003	DE-604
005	20240207
007	cr\|uuu---uuuuu
008	130227s2012 xx o\|\|\|\| 00\|\|\| eng d
020			\|a 9781283665100 \|c MyiLibrary \|9 978-1-283-66510-0
020			\|a 1118432738 \|c electronic bk. \|9 1-118-43273-8
020			\|a 1118432746 \|c electronic bk. \|9 1-118-43274-6
020			\|a 1118432754 \|c electronic bk. \|9 1-118-43275-4
020			\|a 9781118432730 \|c electronic bk. \|9 978-1-118-43273-0
020			\|a 9781118432747 \|c electronic bk. \|9 978-1-118-43274-7
020			\|a 9781118432754 \|c electronic bk. \|9 978-1-118-43275-4
020			\|a 9781119207863 \|c electronic bk. \|9 978-1-119-20786-3
020			\|a 111920786X \|c electronic bk. \|9 1-119-20786-X
020			\|a 1283665107 \|9 1-283-66510-7
020			\|a 9781283665100 \|9 978-1-283-66510-0
020			\|z 6613977608 \|9 6613977608
020			\|z 9786613977601 \|9 9786613977601
024	7		\|a 10.1002/9781119207863 \|2 doi
035			\|a (ZDB-38-EBR)ebr10612554
035			\|a (ZDB-30-PAD)EBC1040905
035			\|a (ZDB-89-EBL)EBL1040905
035			\|a (ZDB-4-NLEBK)ocn795645179
035			\|a (ZDB-26-MYL)cis24027587
035			\|a (ZDB-35-WIC)ocn817829542
035			\|a (OCoLC)795645179
035			\|a (DE-599)BVBBV040784440
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
049			\|a DE-12 \|a DE-29 \|a DE-91 \|a DE-2070s \|a DE-526 \|a DE-861
082	0		\|a 658.8/02 \|2 23
084			\|a QP 621 \|0 (DE-625)141912: \|2 rvk
100	1		\|a McDonald, Malcolm \|d 1938- \|e Verfasser \|0 (DE-588)118107585 \|4 aut
245	1	0	\|a Market segmentation \|b how to do it and how to profit from it \|c Malcolm McDonald and Ian Dunbar
250			\|a Revised 4th edition
264		1	\|a Chichester \|b Wiley \|c [2012]
264		4	\|c © 2012
300			\|a 1 Online-Ressource (xxi, 490 Seiten)
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
500			\|a Includes bibliographical references and index
650		4	\|a Market segmentation
650	0	7	\|a Marktsegmentierung \|0 (DE-588)4037644-8 \|2 gnd \|9 rswk-swf
689	0	0	\|a Marktsegmentierung \|0 (DE-588)4037644-8 \|D s
689	0		\|8 1\p \|5 DE-604
700	1		\|a Dunbar, Ian \|e Verfasser \|4 aut
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe, Paperback \|z 1-118-43267-3
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe, Paperback \|z 978-1-118-43267-9
856	4	0	\|u https://doi.org/10.1002/9781119207863 \|x Verlag \|z URL des Erstveröffentlichers \|3 Volltext
912			\|a ZDB-35-WIC
912			\|a ZDB-30-PAD
912			\|a ZDB-22-CAN
912			\|a ZDB-38-EBR
912			\|a ZDB-4-NLEBK
912			\|a ZDB-26-MYL
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-025762690
966	e		\|u https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1040905 \|l DE-12 \|p ZDB-30-PQE \|q BSB_PDA_EBR_Kauf \|x Aggregator \|3 Volltext
966	e		\|u https://ebookcentral.proquest.com/lib/th-wildau/detail.action?docID=1040905 \|l DE-526 \|p ZDB-26-MYL \|q BTW_PDA_MIL_KAUF \|x Aggregator \|3 Volltext
966	e		\|u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207863 \|l DE-861 \|p ZDB-35-WIC \|q FRO_PDA_WIC \|x Verlag \|3 Volltext
966	e		\|u https://ezproxy.hwr-berlin.de/login?url=http://hwr.ciando.com/book/index.cfm?bok_id=476955 \|l DE-2070s \|p ZDB-22-CAN \|x Aggregator \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=490585 \|l DE-91 \|p ZDB-4-NLEBK \|q TUM_PDA_EBSCO_BAE_gekauft \|x Verlag \|3 Volltext
966	e		\|u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207863 \|l DE-473 \|p ZDB-35-WIC \|q UBG_PDA_WIC \|x Verlag \|3 Volltext
966	e		\|u http://site.ebrary.com/lib/erlangen/Doc?id=10612554 \|l DE-29 \|p ZDB-38-EBR \|q UER_PDA_EBR_Kauf \|x Aggregator \|3 Volltext

Datensatz im Suchindex

DE-BY-TUM_katkey	2782091
_version_	1821936763108589568
any_adam_object
author	McDonald, Malcolm 1938- Dunbar, Ian
author_GND	(DE-588)118107585
author_facet	McDonald, Malcolm 1938- Dunbar, Ian
author_role	aut aut
author_sort	McDonald, Malcolm 1938-
author_variant	m m mm i d id
building	Verbundindex
bvnumber	BV040784440
classification_rvk	QP 621
collection	ZDB-35-WIC ZDB-30-PAD ZDB-22-CAN ZDB-38-EBR ZDB-4-NLEBK ZDB-26-MYL
ctrlnum	(ZDB-38-EBR)ebr10612554 (ZDB-30-PAD)EBC1040905 (ZDB-89-EBL)EBL1040905 (ZDB-4-NLEBK)ocn795645179 (ZDB-26-MYL)cis24027587 (ZDB-35-WIC)ocn817829542 (OCoLC)795645179 (DE-599)BVBBV040784440
dewey-full	658.8/02
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/02
dewey-search	658.8/02
dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
doi_str_mv	10.1002/9781119207863
edition	Revised 4th edition
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03746nam a2200805zc 4500</leader><controlfield tag="001">BV040784440</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240207 </controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">130227s2012 xx o\|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781283665100</subfield><subfield code="c">MyiLibrary</subfield><subfield code="9">978-1-283-66510-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118432738</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-118-43273-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118432746</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-118-43274-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118432754</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-118-43275-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118432730</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-118-43273-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118432747</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-118-43274-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118432754</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-118-43275-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119207863</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-119-20786-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">111920786X</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-119-20786-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1283665107</subfield><subfield code="9">1-283-66510-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781283665100</subfield><subfield code="9">978-1-283-66510-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">6613977608</subfield><subfield code="9">6613977608</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9786613977601</subfield><subfield code="9">9786613977601</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1002/9781119207863</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr10612554</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC1040905</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL1040905</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-NLEBK)ocn795645179</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-26-MYL)cis24027587</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-35-WIC)ocn817829542</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)795645179</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040784440</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-526</subfield><subfield code="a">DE-861</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McDonald, Malcolm</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)118107585</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Market segmentation</subfield><subfield code="b">how to do it and how to profit from it</subfield><subfield code="c">Malcolm McDonald and Ian Dunbar</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Revised 4th edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chichester</subfield><subfield code="b">Wiley</subfield><subfield code="c">[2012]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxi, 490 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market segmentation</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktsegmentierung</subfield><subfield code="0">(DE-588)4037644-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marktsegmentierung</subfield><subfield code="0">(DE-588)4037644-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dunbar, Ian</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">1-118-43267-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-118-43267-9</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1002/9781119207863</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-35-WIC</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-22-CAN</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-26-MYL</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025762690</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1040905</subfield><subfield code="l">DE-12</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">BSB_PDA_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/th-wildau/detail.action?docID=1040905</subfield><subfield code="l">DE-526</subfield><subfield code="p">ZDB-26-MYL</subfield><subfield code="q">BTW_PDA_MIL_KAUF</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207863</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">FRO_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ezproxy.hwr-berlin.de/login?url=http://hwr.ciando.com/book/index.cfm?bok_id=476955</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-22-CAN</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=490585</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCO_BAE_gekauft</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207863</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">UBG_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://site.ebrary.com/lib/erlangen/Doc?id=10612554</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-38-EBR</subfield><subfield code="q">UER_PDA_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
id	DE-604.BV040784440
illustrated	Not Illustrated
indexdate	2024-12-20T16:25:34Z
institution	BVB
isbn	9781283665100 1118432738 1118432746 1118432754 9781118432730 9781118432747 9781118432754 9781119207863 111920786X 1283665107
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-025762690
oclc_num	795645179 817829542
open_access_boolean
owner	DE-12 DE-29 DE-91 DE-BY-TUM DE-2070s DE-526 DE-861
owner_facet	DE-12 DE-29 DE-91 DE-BY-TUM DE-2070s DE-526 DE-861
physical	1 Online-Ressource (xxi, 490 Seiten)
psigel	ZDB-35-WIC ZDB-30-PAD ZDB-22-CAN ZDB-38-EBR ZDB-4-NLEBK ZDB-26-MYL ZDB-30-PQE BSB_PDA_EBR_Kauf ZDB-26-MYL BTW_PDA_MIL_KAUF ZDB-35-WIC FRO_PDA_WIC ZDB-4-NLEBK TUM_PDA_EBSCO_BAE_gekauft ZDB-35-WIC UBG_PDA_WIC ZDB-38-EBR UER_PDA_EBR_Kauf
publishDate	2012
publishDateSearch	2012
publishDateSort	2012
publisher	Wiley
record_format	marc
spellingShingle	McDonald, Malcolm 1938- Dunbar, Ian Market segmentation how to do it and how to profit from it Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd
subject_GND	(DE-588)4037644-8
title	Market segmentation how to do it and how to profit from it
title_auth	Market segmentation how to do it and how to profit from it
title_exact_search	Market segmentation how to do it and how to profit from it
title_full	Market segmentation how to do it and how to profit from it Malcolm McDonald and Ian Dunbar
title_fullStr	Market segmentation how to do it and how to profit from it Malcolm McDonald and Ian Dunbar
title_full_unstemmed	Market segmentation how to do it and how to profit from it Malcolm McDonald and Ian Dunbar
title_short	Market segmentation
title_sort	market segmentation how to do it and how to profit from it
title_sub	how to do it and how to profit from it
topic	Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd
topic_facet	Market segmentation Marktsegmentierung
url	https://doi.org/10.1002/9781119207863
work_keys_str_mv	AT mcdonaldmalcolm marketsegmentationhowtodoitandhowtoprofitfromit AT dunbarian marketsegmentationhowtodoitandhowtoprofitfromit

Verfügbarkeit

Bestellen (Login erforderlich)

Online lesen