Statistical methods in customer relationship management:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley
2012
|
| Subjects: | |
| Links: | https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=974651 |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (xiii, 272 p.) |
| ISBN: | 9781119993209 9781118349205 |
Staff View
MARC
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| 100 | 1 | |a Kumar, Viba |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Statistical methods in customer relationship management |c V. Kumar, J. Andrew Petersen |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2012 | |
| 300 | |a 1 Online-Ressource (xiii, 272 p.) | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models | |
| 650 | 4 | |a Customer relations / Management | |
| 650 | 4 | |a Customer relations / Management / Statistical methods | |
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| author | Kumar, Viba Petersen, J. Andrew |
| author_facet | Kumar, Viba Petersen, J. Andrew |
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| contents | Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models |
| ctrlnum | (ZDB-30-PQE)ebr10582626 (OCoLC)784708386 (DE-599)BVBBV040784057 |
| dewey-full | 658.8/12015195 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12015195 |
| dewey-search | 658.8/12015195 |
| dewey-sort | 3658.8 812015195 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040784057 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-11T13:44:44Z |
| institution | BVB |
| isbn | 9781119993209 9781118349205 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025762307 |
| oclc_num | 784708386 |
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| owner_facet | DE-12 |
| physical | 1 Online-Ressource (xiii, 272 p.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spelling | Kumar, Viba Verfasser aut Statistical methods in customer relationship management V. Kumar, J. Andrew Petersen Hoboken, N.J. Wiley 2012 1 Online-Ressource (xiii, 272 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models Customer relations / Management Customer relations / Management / Statistical methods Statistisches Modell (DE-588)4121722-6 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Statistik (DE-588)4056995-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Statistik (DE-588)4056995-0 s Statistisches Modell (DE-588)4121722-6 s 1\p DE-604 Petersen, J. Andrew Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kumar, Viba Petersen, J. Andrew Statistical methods in customer relationship management Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models Customer relations / Management Customer relations / Management / Statistical methods Statistisches Modell (DE-588)4121722-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Statistik (DE-588)4056995-0 gnd |
| subject_GND | (DE-588)4121722-6 (DE-588)4236865-0 (DE-588)4056995-0 |
| title | Statistical methods in customer relationship management |
| title_auth | Statistical methods in customer relationship management |
| title_exact_search | Statistical methods in customer relationship management |
| title_full | Statistical methods in customer relationship management V. Kumar, J. Andrew Petersen |
| title_fullStr | Statistical methods in customer relationship management V. Kumar, J. Andrew Petersen |
| title_full_unstemmed | Statistical methods in customer relationship management V. Kumar, J. Andrew Petersen |
| title_short | Statistical methods in customer relationship management |
| title_sort | statistical methods in customer relationship management |
| topic | Customer relations / Management Customer relations / Management / Statistical methods Statistisches Modell (DE-588)4121722-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Statistik (DE-588)4056995-0 gnd |
| topic_facet | Customer relations / Management Customer relations / Management / Statistical methods Statistisches Modell Kundenmanagement Statistik |
| work_keys_str_mv | AT kumarviba statisticalmethodsincustomerrelationshipmanagement AT petersenjandrew statisticalmethodsincustomerrelationshipmanagement |