Statistical methods in customer relationship management:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2012
|
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=974651 |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | 1 Online-Ressource (xiii, 272 p.) |
| ISBN: | 9781119993209 9781118349205 |
Internformat
MARC
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| 008 | 130227s2012 xx o|||| 00||| eng d | ||
| 020 | |a 9781119993209 |c Print |9 978-1-119-99320-9 | ||
| 020 | |a 9781118349205 |c Online |9 978-1-118-34920-5 | ||
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| 082 | 0 | |a 658.8/12015195 |2 23 | |
| 100 | 1 | |a Kumar, Viba |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Statistical methods in customer relationship management |c V. Kumar, J. Andrew Petersen |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2012 | |
| 300 | |a 1 Online-Ressource (xiii, 272 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models | |
| 650 | 4 | |a Customer relations / Management | |
| 650 | 4 | |a Customer relations / Management / Statistical methods | |
| 650 | 0 | 7 | |a Statistisches Modell |0 (DE-588)4121722-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Statistik |0 (DE-588)4056995-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | 1 | |a Statistik |0 (DE-588)4056995-0 |D s |
| 689 | 0 | 2 | |a Statistisches Modell |0 (DE-588)4121722-6 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Petersen, J. Andrew |e Verfasser |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
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Datensatz im Suchindex
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|---|---|
| adam_text | |
| any_adam_object | |
| author | Kumar, Viba Petersen, J. Andrew |
| author_facet | Kumar, Viba Petersen, J. Andrew |
| author_role | aut aut |
| author_sort | Kumar, Viba |
| author_variant | v k vk j a p ja jap |
| building | Verbundindex |
| bvnumber | BV040784057 |
| collection | ZDB-38-EBR |
| contents | Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models |
| ctrlnum | (ZDB-30-PQE)ebr10582626 (OCoLC)784708386 (DE-599)BVBBV040784057 |
| dewey-full | 658.8/12015195 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12015195 |
| dewey-search | 658.8/12015195 |
| dewey-sort | 3658.8 812015195 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040784057 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-11T13:44:44Z |
| institution | BVB |
| isbn | 9781119993209 9781118349205 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025762307 |
| oclc_num | 784708386 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (xiii, 272 p.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spelling | Kumar, Viba Verfasser aut Statistical methods in customer relationship management V. Kumar, J. Andrew Petersen Hoboken, N.J. Wiley 2012 1 Online-Ressource (xiii, 272 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models Customer relations / Management Customer relations / Management / Statistical methods Statistisches Modell (DE-588)4121722-6 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Statistik (DE-588)4056995-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Statistik (DE-588)4056995-0 s Statistisches Modell (DE-588)4121722-6 s 1\p DE-604 Petersen, J. Andrew Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kumar, Viba Petersen, J. Andrew Statistical methods in customer relationship management Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models Customer relations / Management Customer relations / Management / Statistical methods Statistisches Modell (DE-588)4121722-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Statistik (DE-588)4056995-0 gnd |
| subject_GND | (DE-588)4121722-6 (DE-588)4236865-0 (DE-588)4056995-0 |
| title | Statistical methods in customer relationship management |
| title_auth | Statistical methods in customer relationship management |
| title_exact_search | Statistical methods in customer relationship management |
| title_full | Statistical methods in customer relationship management V. Kumar, J. Andrew Petersen |
| title_fullStr | Statistical methods in customer relationship management V. Kumar, J. Andrew Petersen |
| title_full_unstemmed | Statistical methods in customer relationship management V. Kumar, J. Andrew Petersen |
| title_short | Statistical methods in customer relationship management |
| title_sort | statistical methods in customer relationship management |
| topic | Customer relations / Management Customer relations / Management / Statistical methods Statistisches Modell (DE-588)4121722-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Statistik (DE-588)4056995-0 gnd |
| topic_facet | Customer relations / Management Customer relations / Management / Statistical methods Statistisches Modell Kundenmanagement Statistik |
| work_keys_str_mv | AT kumarviba statisticalmethodsincustomerrelationshipmanagement AT petersenjandrew statisticalmethodsincustomerrelationshipmanagement |