Brandwashed: tricks companies use to manipulate our minds and persuade us to buy
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Kogan Page
2012
|
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=871555 |
| Beschreibung: | "First published in 2011 in the United States by Crown Business."--T.p. verso Includes bibliographical references and index |
| Umfang: | 1 Online-Ressource (XII, 276 S.) |
| ISBN: | 9780749465049 9780749465254 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040783442 | ||
| 003 | DE-604 | ||
| 005 | 20131107 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130227s2012 xx o|||| 00||| eng d | ||
| 020 | |a 9780749465049 |c Print |9 978-0-7494-6504-9 | ||
| 020 | |a 9780749465254 |c Online |9 978-0-7494-6525-4 | ||
| 035 | |a (ZDB-30-PQE)ebr10538229 | ||
| 035 | |a (OCoLC)776890329 | ||
| 035 | |a (DE-599)BVBBV040783442 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 082 | 0 | |a 658.827 |2 23 | |
| 100 | 1 | |a Lindstrøm, Martin |d 1970- |e Verfasser |0 (DE-588)132204878 |4 aut | |
| 245 | 1 | 0 | |a Brandwashed |b tricks companies use to manipulate our minds and persuade us to buy |c Martin Lindstrom |
| 264 | 1 | |a London |b Kogan Page |c 2012 | |
| 300 | |a 1 Online-Ressource (XII, 276 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a "First published in 2011 in the United States by Crown Business."--T.p. verso | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Consumers / Psychology | |
| 650 | 4 | |a Brand choice / Psychological aspects | |
| 650 | 4 | |a Marketing / Psychological aspects | |
| 650 | 4 | |a Neuromarketing | |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beeinflussung |0 (DE-588)4005203-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Beeinflussung |0 (DE-588)4005203-5 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Markenartikel |0 (DE-588)4037584-5 |D s |
| 689 | 1 | 1 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 912 | |a ZDB-38-EBR | ||
| 940 | 1 | |q BSB_PDA_EBR_Kauf | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-025761692 | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=871555 |l DE-12 |p ZDB-30-PQE |q BSB_PDA_EBR_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1818977301399863296 |
|---|---|
| any_adam_object | |
| author | Lindstrøm, Martin 1970- |
| author_GND | (DE-588)132204878 |
| author_facet | Lindstrøm, Martin 1970- |
| author_role | aut |
| author_sort | Lindstrøm, Martin 1970- |
| author_variant | m l ml |
| building | Verbundindex |
| bvnumber | BV040783442 |
| collection | ZDB-38-EBR |
| ctrlnum | (ZDB-30-PQE)ebr10538229 (OCoLC)776890329 (DE-599)BVBBV040783442 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02206nam a2200565zc 4500</leader><controlfield tag="001">BV040783442</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20131107 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">130227s2012 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749465049</subfield><subfield code="c">Print</subfield><subfield code="9">978-0-7494-6504-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749465254</subfield><subfield code="c">Online</subfield><subfield code="9">978-0-7494-6525-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)ebr10538229</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)776890329</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040783442</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lindstrøm, Martin</subfield><subfield code="d">1970-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)132204878</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brandwashed</subfield><subfield code="b">tricks companies use to manipulate our minds and persuade us to buy</subfield><subfield code="c">Martin Lindstrom</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XII, 276 S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"First published in 2011 in the United States by Crown Business."--T.p. verso</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers / Psychology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand choice / Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Neuromarketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beeinflussung</subfield><subfield code="0">(DE-588)4005203-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Beeinflussung</subfield><subfield code="0">(DE-588)4005203-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">BSB_PDA_EBR_Kauf</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025761692</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=871555</subfield><subfield code="l">DE-12</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">BSB_PDA_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV040783442 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T16:25:34Z |
| institution | BVB |
| isbn | 9780749465049 9780749465254 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025761692 |
| oclc_num | 776890329 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XII, 276 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Lindstrøm, Martin 1970- Verfasser (DE-588)132204878 aut Brandwashed tricks companies use to manipulate our minds and persuade us to buy Martin Lindstrom London Kogan Page 2012 1 Online-Ressource (XII, 276 S.) txt rdacontent c rdamedia cr rdacarrier "First published in 2011 in the United States by Crown Business."--T.p. verso Includes bibliographical references and index Psychologie Consumer behavior Consumers / Psychology Brand choice / Psychological aspects Marketing / Psychological aspects Neuromarketing Markenartikel (DE-588)4037584-5 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Beeinflussung (DE-588)4005203-5 s 1\p DE-604 Markenartikel (DE-588)4037584-5 s Werbewirkung (DE-588)4189647-6 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lindstrøm, Martin 1970- Brandwashed tricks companies use to manipulate our minds and persuade us to buy Psychologie Consumer behavior Consumers / Psychology Brand choice / Psychological aspects Marketing / Psychological aspects Neuromarketing Markenartikel (DE-588)4037584-5 gnd Beeinflussung (DE-588)4005203-5 gnd Werbewirkung (DE-588)4189647-6 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4005203-5 (DE-588)4189647-6 (DE-588)4065541-6 |
| title | Brandwashed tricks companies use to manipulate our minds and persuade us to buy |
| title_auth | Brandwashed tricks companies use to manipulate our minds and persuade us to buy |
| title_exact_search | Brandwashed tricks companies use to manipulate our minds and persuade us to buy |
| title_full | Brandwashed tricks companies use to manipulate our minds and persuade us to buy Martin Lindstrom |
| title_fullStr | Brandwashed tricks companies use to manipulate our minds and persuade us to buy Martin Lindstrom |
| title_full_unstemmed | Brandwashed tricks companies use to manipulate our minds and persuade us to buy Martin Lindstrom |
| title_short | Brandwashed |
| title_sort | brandwashed tricks companies use to manipulate our minds and persuade us to buy |
| title_sub | tricks companies use to manipulate our minds and persuade us to buy |
| topic | Psychologie Consumer behavior Consumers / Psychology Brand choice / Psychological aspects Marketing / Psychological aspects Neuromarketing Markenartikel (DE-588)4037584-5 gnd Beeinflussung (DE-588)4005203-5 gnd Werbewirkung (DE-588)4189647-6 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Psychologie Consumer behavior Consumers / Psychology Brand choice / Psychological aspects Marketing / Psychological aspects Neuromarketing Markenartikel Beeinflussung Werbewirkung Werbung |
| work_keys_str_mv | AT lindstrømmartin brandwashedtrickscompaniesusetomanipulateourmindsandpersuadeustobuy |