The essential persona lifecycle: your guide to building and using personas
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Amsterdam
Morgan Kaufmann
2010
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025738836&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | IX, 224 S. Ill., graph. Darst. 28 cm |
| ISBN: | 9780123814180 0123814189 |
Internformat
MARC
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| 245 | 1 | 0 | |a The essential persona lifecycle |b your guide to building and using personas |c Tamara Adlin and John Pruitt |
| 264 | 1 | |a Amsterdam |b Morgan Kaufmann |c 2010 | |
| 300 | |a IX, 224 S. |b Ill., graph. Darst. |c 28 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 4 | |a Product management | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Research, Industrial | |
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Datensatz im Suchindex
| _version_ | 1819273399263821824 |
|---|---|
| adam_text | CONTENTS
About the Authors
.......................................................................................................ix
CHAPTER
1
What are
personas?
................................................................................1
Introduction
............................................................................................1
Why a persona Nfecycle?
.........................................................................1
Why another persona Nfecycle book?
........................................................4
What additional materials will I find in the original persona Nfecycle book?
.... 4
CHAPTER
2
The five phases of the persona lifecycle
..................................................7
Introduction
............................................................................................7
The persona lifecycle encourages and supports user-centered design
.........8
CHAPTER
3
Persona family planning
........................................................................11
What is family planning for
personas?
....................................................11
Organizational introspection: Are
personas
right for your project?
.............11
Step
1.
Build a core team
......................................................................12
Step
2.
Identify goals
............................................................................12
Step
3.
Create an action plan
................................................................14
Step
4.
Get your hands on some data
....................................................14
Get ready for conception and gestation!
..................................................17
CHAPTER
4
Persona conception and gestation
........................................................19
What is the conception and gestation process for
personas?
...................20
The six-step conception and gestation process
.......................................21
How long does the conception and gestation process take?
.....................23
How many
personas
should you create?
.................................................23
Persona conception: Steps
1, 2,
and
3...................................................25
Persona gestation: Steps
4, 5,
and
6.....................................................51
How to know you are ready for birth and maturation
................................79
Summary
.............................................................................................80
CHAPTER
5
Persona birth and maturation
................................................................81
What is birth and maturation for
personas?
............................................82
Step
1.
Prepare for birth and beyond
......................................................82
Step
2.
Birth
........................................................................................88
Step3. Maturation
................................................................................93
Persona artifacts (the what and how of communicating your
personas)
.............................................................................................95
If you are a consultant
.........................................................................112
Summary
...........................................................................................113
CHAPTER
6
Persona adulthood
..............................................................................115
What is adulthood for
personas?
..........................................................116
What to expect during persona adulthood
.............................................116
Job
1:
Help your
personas
settle in
......................................................117
Start with the basics: Invite
personas
into your offices and into your
meetings
............................................................................................118
Plan, design, evaluate, release: How to use
personas
during the
stages of product development
............................................................119
VII
CONTENTS
VIII
Stage
1.
Use
personas
to plan your product
.........................................120
Stage
2.
Use
personas
to explore design solutions
...............................130
Use
personasto
help you explore visual design solutions
......................148
Adult
personas
and developers
............................................................150
Stage
3.
Use
personas
to evaluate your solutions
.................................151
Stage
4.
Use
personas
to
supportine
release of your product
...............157
Transitioning into lifetime achievement, reuse, and retirement
................160
Summary
...........................................................................................161
CHAPTER
7
Persona lifetime achievement, reuse, and retirement
...........................163
What are lifetime achievement, reuse, and retirement for
personas?
......163
Step
1.
Measure the return on investment of your persona effort
...........164
Step
2.
Decide how to manage the transition to the next project
............165
Summary
...........................................................................................168
APPENDIX A Ad hoc persona example
.....................................................................171
Company: ACME professional association for CPAs
...............................171
Gary getting started
............................................................................171
Meet
gary
...........................................................................................
1Ý1
APPENDIX
В
Data-driven persona example
..............................................................173
Description
.........................................................................................173
Tanner s goals and desires
..................................................................175
What does Tanner want from G4kids.com?
............................................176
Tanner s computer and internet usage
..................................................176
Research report references
.................................................................180
APPENDIX
С
Case study: G4K (games
4
kids) kids web portal
................................183
Introduction
........................................................................................184
G4K persona family planning
...............................................................184
The G4K persona team find some much needed data free
web-based data sources
......................................................................186
G4K persona conception and gestation
................................................189
Identifying factoids and transferring them to sticky notes
.......................191
Assimiliating factoids
..........................................................................192
Identifying subcategories of users and creating skeletons
......................194
Discussing priorities
............................................................................195
Completing the
personas
.....................................................................197
G4K persona birth and maturation
.......................................................199
G4K persona adulthood
.......................................................................201
Using
personas
for competitive analysis
...............................................201
Using
personas
for feature brainstorms
................................................205
Creating a persona-weighted feature matrix
...........................................206
Using a scenario collection spreadsheet
...............................................206
G4K measures the
ROI
of the persona effort
........................................210
Measuring product improvements
.........................................................211
Measuring process improvements
........................................................212
Preparing
personas
for the next project
................................................213
Bibliography
.............................................................................................................215
Index
.......................................................................................................................217
|
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| id | DE-604.BV040759205 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:25:06Z |
| institution | BVB |
| isbn | 9780123814180 0123814189 |
| language | English |
| lccn | 2011292293 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025738836 |
| oclc_num | 885153203 |
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| owner_facet | DE-739 DE-Aug4 DE-862 DE-BY-FWS |
| physical | IX, 224 S. Ill., graph. Darst. 28 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Morgan Kaufmann |
| record_format | marc |
| spellingShingle | Adlin, Tamara The essential persona lifecycle your guide to building and using personas Product management New products Research, Industrial Produktentwicklung (DE-588)4139402-1 gnd Produktmanagement (DE-588)4125960-9 gnd |
| subject_GND | (DE-588)4139402-1 (DE-588)4125960-9 |
| title | The essential persona lifecycle your guide to building and using personas |
| title_auth | The essential persona lifecycle your guide to building and using personas |
| title_exact_search | The essential persona lifecycle your guide to building and using personas |
| title_full | The essential persona lifecycle your guide to building and using personas Tamara Adlin and John Pruitt |
| title_fullStr | The essential persona lifecycle your guide to building and using personas Tamara Adlin and John Pruitt |
| title_full_unstemmed | The essential persona lifecycle your guide to building and using personas Tamara Adlin and John Pruitt |
| title_short | The essential persona lifecycle |
| title_sort | the essential persona lifecycle your guide to building and using personas |
| title_sub | your guide to building and using personas |
| topic | Product management New products Research, Industrial Produktentwicklung (DE-588)4139402-1 gnd Produktmanagement (DE-588)4125960-9 gnd |
| topic_facet | Product management New products Research, Industrial Produktentwicklung Produktmanagement |
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