Verfügbarkeit: Qualitative consumer & marketing research

Qualitative consumer & marketing research:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Belk, Russell W. 1945- (VerfasserIn), Fischer, Eileen 1959- (VerfasserIn), Kozinets, Robert V. 1964- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Los Angeles [u.a.] Sage 2013
Schlagwörter:	Verbraucherforschung Qualitative Sozialforschung Forschungsmethode Lehrbuch
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025494609&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	234 S. Ill.
ISBN:	9780857027672 9780857027665

Internformat

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Datensatz im Suchindex

DE-BY-TUM_call_number	0002 WIR 803f 2013 A 1220
DE-BY-TUM_katkey	1910117
DE-BY-TUM_location	00
DE-BY-TUM_media_number	040007399615
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adam_text	Titel: Qualitative consumer marketing research Autor: Belk, Russell W Jahr: 2013 Contents About the authors vi 1 Introduction 1 2 Getting started: how to begin a qualitative research project 16 3 Depth interviews 31 4 Ethnography and observational methods 57 5 Online observation and netnography 92 6 Data collection aids 120 7 Approaches to data analysis, interpretation and theory building for scholarly research 138 8 Analysis, theory, and presentation for managers 159 9 Presenting, disseminating, and sharing 183 10 Final thoughts 201 References Index 211 229
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genre_facet	Lehrbuch
id	DE-604.BV040667979
illustrated	Illustrated
indexdate	2024-12-20T16:20:07Z
institution	BVB
isbn	9780857027672 9780857027665
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-025494609
oclc_num	826592591
open_access_boolean
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physical	234 S. Ill.
publishDate	2013
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publisher	Sage
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spellingShingle	Belk, Russell W. 1945- Fischer, Eileen 1959- Kozinets, Robert V. 1964- Qualitative consumer & marketing research Verbraucherforschung (DE-588)4187567-9 gnd Qualitative Sozialforschung (DE-588)4395695-6 gnd Forschungsmethode (DE-588)4155046-8 gnd
subject_GND	(DE-588)4187567-9 (DE-588)4395695-6 (DE-588)4155046-8 (DE-588)4123623-3
title	Qualitative consumer & marketing research
title_alt	Qualitative consumer and marketing research
title_auth	Qualitative consumer & marketing research
title_exact_search	Qualitative consumer & marketing research
title_full	Qualitative consumer & marketing research Russell Belk, Eileen Fischer and Robert V. Kozinets
title_fullStr	Qualitative consumer & marketing research Russell Belk, Eileen Fischer and Robert V. Kozinets
title_full_unstemmed	Qualitative consumer & marketing research Russell Belk, Eileen Fischer and Robert V. Kozinets
title_short	Qualitative consumer & marketing research
title_sort	qualitative consumer marketing research
topic	Verbraucherforschung (DE-588)4187567-9 gnd Qualitative Sozialforschung (DE-588)4395695-6 gnd Forschungsmethode (DE-588)4155046-8 gnd
topic_facet	Verbraucherforschung Qualitative Sozialforschung Forschungsmethode Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025494609&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT belkrussellw qualitativeconsumermarketingresearch AT fischereileen qualitativeconsumermarketingresearch AT kozinetsrobertv qualitativeconsumermarketingresearch AT belkrussellw qualitativeconsumerandmarketingresearch AT fischereileen qualitativeconsumerandmarketingresearch AT kozinetsrobertv qualitativeconsumerandmarketingresearch

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