Business marketing management: B2B
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
[Mason, Ohio] [u.a.]
South-Western Cengage Learning
2013
|
| Ausgabe: | 11. ed. |
| Schlagwörter: | |
| Beschreibung: | Includes bibliographical references and indexes |
| Umfang: | XXX, 428 S. Ill., graph. Darst. |
| ISBN: | 9781133189565 1133189563 |
Internformat
MARC
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| 245 | 1 | 0 | |a Business marketing management |b B2B |c Michael D. Hutt ; Thomas W. Speh |
| 246 | 1 | 0 | |a Business to Business, B 2 B |
| 250 | |a 11. ed. | ||
| 264 | 1 | |a [Mason, Ohio] [u.a.] |b South-Western Cengage Learning |c 2013 | |
| 300 | |a XXX, 428 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Industrial marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1818976849133305856 |
|---|---|
| any_adam_object | |
| author | Hutt, Michael D. 1946- Speh, Thomas W. |
| author_GND | (DE-588)133051730 (DE-588)13305179X |
| author_facet | Hutt, Michael D. 1946- Speh, Thomas W. |
| author_role | aut aut |
| author_sort | Hutt, Michael D. 1946- |
| author_variant | m d h md mdh t w s tw tws |
| building | Verbundindex |
| bvnumber | BV040602266 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)820436017 (DE-599)BVBBV040602266 |
| dewey-full | 658.802 658.8/04 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 658.8/04 |
| dewey-search | 658.802 658.8/04 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 11. ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV040602266 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:18:23Z |
| institution | BVB |
| isbn | 9781133189565 1133189563 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025429993 |
| oclc_num | 820436017 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS |
| physical | XXX, 428 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spelling | Hutt, Michael D. 1946- Verfasser (DE-588)133051730 aut Business marketing management B2B Michael D. Hutt ; Thomas W. Speh Business to Business, B 2 B 11. ed. [Mason, Ohio] [u.a.] South-Western Cengage Learning 2013 XXX, 428 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Industrial marketing Management Case studies Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Industriebetrieb (DE-588)4026813-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s Business-to-Business-Marketing (DE-588)4631075-7 s Marketing (DE-588)4037589-4 s 1\p DE-604 Industriebetrieb (DE-588)4026813-5 s 2\p DE-604 Speh, Thomas W. Verfasser (DE-588)13305179X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hutt, Michael D. 1946- Speh, Thomas W. Business marketing management B2B Industrial marketing Management Case studies Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Industriebetrieb (DE-588)4026813-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4168907-0 (DE-588)4026813-5 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Business marketing management B2B |
| title_alt | Business to Business, B 2 B |
| title_auth | Business marketing management B2B |
| title_exact_search | Business marketing management B2B |
| title_full | Business marketing management B2B Michael D. Hutt ; Thomas W. Speh |
| title_fullStr | Business marketing management B2B Michael D. Hutt ; Thomas W. Speh |
| title_full_unstemmed | Business marketing management B2B Michael D. Hutt ; Thomas W. Speh |
| title_short | Business marketing management |
| title_sort | business marketing management b2b |
| title_sub | B2B |
| topic | Industrial marketing Management Case studies Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Industriebetrieb (DE-588)4026813-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Industrial marketing Management Case studies Business-to-Business-Marketing Marketingmanagement Industriebetrieb Marketing Fallstudiensammlung |
| work_keys_str_mv | AT huttmichaeld businessmarketingmanagementb2b AT spehthomasw businessmarketingmanagementb2b AT huttmichaeld businesstobusinessb2b AT spehthomasw businesstobusinessb2b |