Marketing theory: 3 The impact of theory on representations of the consumer and the marketing organisation
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2011
|
| Ausgabe: | Repr. 2011 |
| Schriftenreihe: | Sage library in marketing
|
| Umfang: | VI, 425 S. graph. Darst. |
Internformat
MARC
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Datensatz im Suchindex
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| illustrated | Illustrated |
| indexdate | 2024-12-20T16:18:06Z |
| institution | BVB |
| language | English |
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| physical | VI, 425 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Sage |
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| series2 | Sage library in marketing |
| spelling | Marketing theory 3 The impact of theory on representations of the consumer and the marketing organisation ed. by Pauline Maclaran ... Repr. 2011 Los Angeles [u.a.] Sage 2011 VI, 425 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sage library in marketing Maclaran, Pauline 1950- (DE-588)138921539 edt (DE-604)BV023208331 3 |
| spellingShingle | Marketing theory |
| title | Marketing theory |
| title_auth | Marketing theory |
| title_exact_search | Marketing theory |
| title_full | Marketing theory 3 The impact of theory on representations of the consumer and the marketing organisation ed. by Pauline Maclaran ... |
| title_fullStr | Marketing theory 3 The impact of theory on representations of the consumer and the marketing organisation ed. by Pauline Maclaran ... |
| title_full_unstemmed | Marketing theory 3 The impact of theory on representations of the consumer and the marketing organisation ed. by Pauline Maclaran ... |
| title_short | Marketing theory |
| title_sort | marketing theory the impact of theory on representations of the consumer and the marketing organisation |
| volume_link | (DE-604)BV023208331 |
| work_keys_str_mv | AT maclaranpauline marketingtheory3 |