Was Marken erfolgreich macht: Neuropsychologie in der Markenführung
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Deutsch |
| Veröffentlicht: |
München
Haufe Verlag GmbH & Co. KG
2009
|
| Ausgabe: | 2. Aufl. |
| Schriftenreihe: | Wirtschaftssachbuch
|
| Schlagwörter: | |
| Links: | https://www.wiso-net.de/document/HAUF,AHAU%5F_9783448093971249 |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9783448093971 |
Internformat
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Datensatz im Suchindex
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| author | Scheier, Christian 1968- Held, Dirk 1971- |
| author_GND | (DE-588)129509159 (DE-588)131715496 |
| author_facet | Scheier, Christian 1968- Held, Dirk 1971- |
| author_role | aut aut |
| author_sort | Scheier, Christian 1968- |
| author_variant | c s cs d h dh |
| building | Verbundindex |
| bvnumber | BV040524484 |
| classification_rvk | CW 7500 QP 624 |
| collection | ZDB-5-WEB ZDB-5-WMP |
| ctrlnum | (OCoLC)874201164 (DE-599)BSZ325947805 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | 2. Aufl. |
| format | Electronic eBook |
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| id | DE-604.BV040524484 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T16:16:52Z |
| institution | BVB |
| isbn | 9783448093971 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025370713 |
| oclc_num | 874201164 |
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| physical | 1 Online-Ressource |
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| publishDate | 2009 |
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| publisher | Haufe Verlag GmbH & Co. KG |
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| series2 | Wirtschaftssachbuch |
| spelling | Scheier, Christian 1968- Verfasser (DE-588)129509159 aut Was Marken erfolgreich macht Neuropsychologie in der Markenführung Christian Scheier 2. Aufl. München Haufe Verlag GmbH & Co. KG 2009 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Wirtschaftssachbuch Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Neuromarketing (DE-588)7601901-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Erfolgsfaktor (DE-588)4197034-2 s Neuromarketing (DE-588)7601901-9 s DE-604 Held, Dirk 1971- Verfasser (DE-588)131715496 aut https://www.wiso-net.de/document/HAUF,AHAU%5F_9783448093971249 Verlag Volltext |
| spellingShingle | Scheier, Christian 1968- Held, Dirk 1971- Was Marken erfolgreich macht Neuropsychologie in der Markenführung Erfolgsfaktor (DE-588)4197034-2 gnd Neuromarketing (DE-588)7601901-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4197034-2 (DE-588)7601901-9 (DE-588)4144679-3 |
| title | Was Marken erfolgreich macht Neuropsychologie in der Markenführung |
| title_auth | Was Marken erfolgreich macht Neuropsychologie in der Markenführung |
| title_exact_search | Was Marken erfolgreich macht Neuropsychologie in der Markenführung |
| title_full | Was Marken erfolgreich macht Neuropsychologie in der Markenführung Christian Scheier |
| title_fullStr | Was Marken erfolgreich macht Neuropsychologie in der Markenführung Christian Scheier |
| title_full_unstemmed | Was Marken erfolgreich macht Neuropsychologie in der Markenführung Christian Scheier |
| title_short | Was Marken erfolgreich macht |
| title_sort | was marken erfolgreich macht neuropsychologie in der markenfuhrung |
| title_sub | Neuropsychologie in der Markenführung |
| topic | Erfolgsfaktor (DE-588)4197034-2 gnd Neuromarketing (DE-588)7601901-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Erfolgsfaktor Neuromarketing Markenpolitik |
| url | https://www.wiso-net.de/document/HAUF,AHAU%5F_9783448093971249 |
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