The complete marketer: 60 essential concepts for marketing excellence
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London [u.a.]
KoganPage
2013
|
| Ausgabe: | 1. publ. |
| Schlagwörter: | |
| Links: | http://www.gbv.de/dms/zbw/732501482.pdf |
| Umfang: | XIII, 322 S. graph. Darst. |
| ISBN: | 9780749466763 |
Internformat
MARC
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| 020 | |a 9780749466763 |c pbk |9 978-0-7494-6676-3 | ||
| 035 | |a (OCoLC)844022705 | ||
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| 040 | |a DE-604 |b ger |e rakwb | ||
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| 245 | 1 | 0 | |a The complete marketer |b 60 essential concepts for marketing excellence |c Malcolm McDonald and Mike Meldrum |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b KoganPage |c 2013 | |
| 300 | |a XIII, 322 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Meldrum, Mike |e Verfasser |4 aut | |
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| 856 | 4 | |m DE-601 |q pdf/application |u http://www.gbv.de/dms/zbw/732501482.pdf |3 Inhaltsverzeichnis | |
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Datensatz im Suchindex
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| author | McDonald, Malcolm 1938- Meldrum, Mike |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- Meldrum, Mike |
| author_role | aut aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm m m mm |
| building | Verbundindex |
| bvnumber | BV040520358 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)844022705 (DE-599)BVBBV040520358 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV040520358 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:16:45Z |
| institution | BVB |
| isbn | 9780749466763 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025366665 |
| oclc_num | 844022705 |
| open_access_boolean | |
| owner | DE-521 DE-1050 DE-573 |
| owner_facet | DE-521 DE-1050 DE-573 |
| physical | XIII, 322 S. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | KoganPage |
| record_format | marc |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut The complete marketer 60 essential concepts for marketing excellence Malcolm McDonald and Mike Meldrum 1. publ. London [u.a.] KoganPage 2013 XIII, 322 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Meldrum, Mike Verfasser aut Erscheint auch als Online-Ausgabe 978-0-7494-6677-0 DE-601 pdf/application http://www.gbv.de/dms/zbw/732501482.pdf Inhaltsverzeichnis |
| spellingShingle | McDonald, Malcolm 1938- Meldrum, Mike The complete marketer 60 essential concepts for marketing excellence Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | The complete marketer 60 essential concepts for marketing excellence |
| title_auth | The complete marketer 60 essential concepts for marketing excellence |
| title_exact_search | The complete marketer 60 essential concepts for marketing excellence |
| title_full | The complete marketer 60 essential concepts for marketing excellence Malcolm McDonald and Mike Meldrum |
| title_fullStr | The complete marketer 60 essential concepts for marketing excellence Malcolm McDonald and Mike Meldrum |
| title_full_unstemmed | The complete marketer 60 essential concepts for marketing excellence Malcolm McDonald and Mike Meldrum |
| title_short | The complete marketer |
| title_sort | the complete marketer 60 essential concepts for marketing excellence |
| title_sub | 60 essential concepts for marketing excellence |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| url | http://www.gbv.de/dms/zbw/732501482.pdf |
| work_keys_str_mv | AT mcdonaldmalcolm thecompletemarketer60essentialconceptsformarketingexcellence AT meldrummike thecompletemarketer60essentialconceptsformarketingexcellence |