Availability: Political campaign communication | Technische Universität München

Political campaign communication: principles and practices

Saved in:

Bibliographic Details
Main Authors:	Trent, Judith S. (Author), Friedenberg, Robert V. (Author), Denton, Robert E. Jr. 1953- (Author)
Format:	Book
Language:	English
Published:	Lanham [u.a.] Rowman & Littlefield 2011
Edition:	7. ed.
Series:	Communication, media, and politics
Subjects:	Political campaigns Communication in politics Politische Kommunikation Medien Rhetorik Politische Sprache Wahlkampf Kommunikation Politische Kampagne Politik USA
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025361600&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Item Description:	Includes bibliographical references (p. 379-429, 431-435) and index
Physical Description:	xii, 446 p. 24 cm
ISBN:	1442206713 1442206721 9781442206717 9781442206724

Staff View

MARC


LEADER	00000nam a2200000zc 4500
001	BV040515167
003	DE-604
005	20121126
007	t\|
008	121031s2011 xxu \|\|\|\| 00\|\|\| eng d
010			\|a 2011016195
020			\|a 1442206713 \|c cloth : alk. paper \|9 1-442-20671-3
020			\|a 1442206721 \|c pbk. : alk. paper \|9 1-442-20672-1
020			\|a 9781442206717 \|c cloth : alk. paper \|9 978-1-442-20671-7
020			\|a 9781442206724 \|c pbk. : alk. paper \|9 978-1-442-20672-4
035			\|a (OCoLC)773977250
035			\|a (DE-599)BVBBV040515167
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-473
050		0	\|a JF1001
082	0		\|a 324.7/3
100	1		\|a Trent, Judith S. \|e Verfasser \|4 aut
245	1	0	\|a Political campaign communication \|b principles and practices \|c Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr
250			\|a 7. ed.
264		1	\|a Lanham [u.a.] \|b Rowman & Littlefield \|c 2011
300			\|a xii, 446 p. \|c 24 cm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
490	0		\|a Communication, media, and politics
500			\|a Includes bibliographical references (p. 379-429, 431-435) and index
650		4	\|a Political campaigns
650		4	\|a Communication in politics
650	0	7	\|a Politische Kommunikation \|0 (DE-588)4134262-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Medien \|0 (DE-588)4169187-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Rhetorik \|0 (DE-588)4076704-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Politische Sprache \|0 (DE-588)4046559-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Wahlkampf \|0 (DE-588)4064292-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Kommunikation \|0 (DE-588)4031883-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Politische Kampagne \|0 (DE-588)4998160-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Politik \|0 (DE-588)4046514-7 \|2 gnd \|9 rswk-swf
651		7	\|a USA \|0 (DE-588)4078704-7 \|2 gnd \|9 rswk-swf
689	0	0	\|a USA \|0 (DE-588)4078704-7 \|D g
689	0	1	\|a Wahlkampf \|0 (DE-588)4064292-6 \|D s
689	0		\|8 1\p \|5 DE-604
689	1	0	\|a Politik \|0 (DE-588)4046514-7 \|D s
689	1	1	\|a Kommunikation \|0 (DE-588)4031883-7 \|D s
689	1		\|8 2\p \|5 DE-604
689	2	0	\|a Politische Kampagne \|0 (DE-588)4998160-2 \|D s
689	2	1	\|a Kommunikation \|0 (DE-588)4031883-7 \|D s
689	2		\|8 3\p \|5 DE-604
689	3	0	\|a Politische Sprache \|0 (DE-588)4046559-7 \|D s
689	3		\|8 4\p \|5 DE-604
689	4	0	\|a Medien \|0 (DE-588)4169187-8 \|D s
689	4		\|8 5\p \|5 DE-604
689	5	0	\|a Rhetorik \|0 (DE-588)4076704-8 \|D s
689	5		\|8 6\p \|5 DE-604
689	6	0	\|a Politische Kommunikation \|0 (DE-588)4134262-8 \|D s
689	6		\|8 7\p \|5 DE-604
700	1		\|a Friedenberg, Robert V. \|e Verfasser \|4 aut
700	1		\|a Denton, Robert E. \|c Jr. \|d 1953- \|e Verfasser \|0 (DE-588)132121190 \|4 aut
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe \|z 1-442-20673-X
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe \|z 978-1-442-20673-1
856	4	2	\|m Digitalisierung UB Bamberg \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025361600&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 4\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 5\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 6\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 7\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-025361600

Record in the Search Index

_version_	1819268208312451072
adam_text	Contents Preface xi Part I: Principles of Political Campaign Communication 1 Communication and Political Campaigns: A Prologue 3 Importance of Political Campaigns 3 Changes in the Political Campaign 5 Decline of Political Parties 5 Finance Reforms 6 Political Action Committees 9 Technology 13 Technology in the First Decade of the Twenty-first Century 15 Communication and Political Campaigns 16 Organization and Preview of Chapters 17 2 Communicative Functions of Political Campaigns 21 First Political Stage: Surfacing 21 Second Political Stage: Primaries 37 Third Political Stage: Nominating Conventions 50 Fourth Political Stage: The General Election 65 Conclusions 67 3 Communicative Styles and Strategies of Political Campaigns 69 Preliminary Considerations 70 Styles and Strategies of Campaigns 82 Conclusions 115 viii Contents 4 Communicative Mass Channels of Political Campaigning 117 Early Studies 120 Contemporary Studies 128 Conclusions 141 5 Communicative Types and Functions of Televised Political Advertising 145 Historical Development 146 Types and Functions of Political Ads 152 Televised Attack Advertising When the Candidate Is a Woman 163 A Final Question: Do Televised Attack Ads Work? 173 Conclusions 174 Part II: Practices of Political Campaign Communication 6 Public Speaking in Political Campaigns 177 The Decision to Speak 177 The Speech 185 Political Speechwriting 192 Surrogate Speakers 202 Conclusions 206 7 Recurring Forms of Political Campaign Communication 209 Announcement Speeches 210 Acceptance Addresses 223 News Conferences 236 Apologias 247 Conclusions 255 8 Debates in Political Campaigns 257 History of Political Debates 260 Political Debate Strategies 267 Effects of Political Debates 282 Conclusions 293 9 Interpersonal Communication in Political Campaigns 295 Interpersonal Communication Between Candidate and Voters 297 Interpersonal Communication between the Candidate and Prospective Financial Contributors 307 Interpersonal Communication between Voters 313 Interpersonal Communication Among Voters, Mass Media, and Voting Behavior 316 Contents ix Interpersonal Communication and Getting-Out-the- Vote Efforts 318 Conclusions 322 10 Advertising in Political Campaigns 323 Developing a Master Plan for Political Advertising 324 Basic Considerations in the Selection of Political Advertising Media 328 Campaign Advertising Strategies 350 Media and Other Types of Political Consultants 354 Functions of Political Consultants 358 Conclusions 363 11 New Media and Political Campaigns 365 Historical Overview of Campaigns and New Communication Technologies 366 Internet Campaign Communication Strategy 368 Internet Tools 369 Conclusions 376 Notes 379 Selected Bibliography 431 Index 437 About the Authors 445
any_adam_object	1
author	Trent, Judith S. Friedenberg, Robert V. Denton, Robert E. Jr. 1953-
author_GND	(DE-588)132121190
author_facet	Trent, Judith S. Friedenberg, Robert V. Denton, Robert E. Jr. 1953-
author_role	aut aut aut
author_sort	Trent, Judith S.
author_variant	j s t js jst r v f rv rvf r e d re red
building	Verbundindex
bvnumber	BV040515167
callnumber-first	J - Political Science
callnumber-label	JF1001
callnumber-raw	JF1001
callnumber-search	JF1001
callnumber-sort	JF 41001
callnumber-subject	JF - Public Administration
ctrlnum	(OCoLC)773977250 (DE-599)BVBBV040515167
dewey-full	324.7/3
dewey-hundreds	300 - Social sciences
dewey-ones	324 - The political process
dewey-raw	324.7/3
dewey-search	324.7/3
dewey-sort	3324.7 13
dewey-tens	320 - Political science (Politics and government)
discipline	Politologie
edition	7. ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03735nam a2200853zc 4500</leader><controlfield tag="001">BV040515167</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20121126 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">121031s2011 xxu \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2011016195</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1442206713</subfield><subfield code="c">cloth : alk. paper</subfield><subfield code="9">1-442-20671-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1442206721</subfield><subfield code="c">pbk. : alk. paper</subfield><subfield code="9">1-442-20672-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781442206717</subfield><subfield code="c">cloth : alk. paper</subfield><subfield code="9">978-1-442-20671-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781442206724</subfield><subfield code="c">pbk. : alk. paper</subfield><subfield code="9">978-1-442-20672-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)773977250</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040515167</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">JF1001</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">324.7/3</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Trent, Judith S.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Political campaign communication</subfield><subfield code="b">principles and practices</subfield><subfield code="c">Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">7. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lanham [u.a.]</subfield><subfield code="b">Rowman & Littlefield</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xii, 446 p.</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Communication, media, and politics</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 379-429, 431-435) and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Political campaigns</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in politics</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Politische Kommunikation</subfield><subfield code="0">(DE-588)4134262-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Medien</subfield><subfield code="0">(DE-588)4169187-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Rhetorik</subfield><subfield code="0">(DE-588)4076704-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Politische Sprache</subfield><subfield code="0">(DE-588)4046559-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wahlkampf</subfield><subfield code="0">(DE-588)4064292-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Politische Kampagne</subfield><subfield code="0">(DE-588)4998160-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Politik</subfield><subfield code="0">(DE-588)4046514-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Wahlkampf</subfield><subfield code="0">(DE-588)4064292-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Politik</subfield><subfield code="0">(DE-588)4046514-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Politische Kampagne</subfield><subfield code="0">(DE-588)4998160-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Politische Sprache</subfield><subfield code="0">(DE-588)4046559-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Medien</subfield><subfield code="0">(DE-588)4169187-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="8">5\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="5" ind2="0"><subfield code="a">Rhetorik</subfield><subfield code="0">(DE-588)4076704-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2=" "><subfield code="8">6\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="6" ind2="0"><subfield code="a">Politische Kommunikation</subfield><subfield code="0">(DE-588)4134262-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="6" ind2=" "><subfield code="8">7\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Friedenberg, Robert V.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Denton, Robert E.</subfield><subfield code="c">Jr.</subfield><subfield code="d">1953-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)132121190</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">1-442-20673-X</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-442-20673-1</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Bamberg</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025361600&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">5\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">6\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">7\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025361600</subfield></datafield></record></collection>
geographic	USA (DE-588)4078704-7 gnd
geographic_facet	USA
id	DE-604.BV040515167
illustrated	Not Illustrated
indexdate	2024-12-20T16:16:38Z
institution	BVB
isbn	1442206713 1442206721 9781442206717 9781442206724
language	English
lccn	2011016195
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-025361600
oclc_num	773977250
open_access_boolean
owner	DE-473 DE-BY-UBG
owner_facet	DE-473 DE-BY-UBG
physical	xii, 446 p. 24 cm
publishDate	2011
publishDateSearch	2011
publishDateSort	2011
publisher	Rowman & Littlefield
record_format	marc
series2	Communication, media, and politics
spellingShingle	Trent, Judith S. Friedenberg, Robert V. Denton, Robert E. Jr. 1953- Political campaign communication principles and practices Political campaigns Communication in politics Politische Kommunikation (DE-588)4134262-8 gnd Medien (DE-588)4169187-8 gnd Rhetorik (DE-588)4076704-8 gnd Politische Sprache (DE-588)4046559-7 gnd Wahlkampf (DE-588)4064292-6 gnd Kommunikation (DE-588)4031883-7 gnd Politische Kampagne (DE-588)4998160-2 gnd Politik (DE-588)4046514-7 gnd
subject_GND	(DE-588)4134262-8 (DE-588)4169187-8 (DE-588)4076704-8 (DE-588)4046559-7 (DE-588)4064292-6 (DE-588)4031883-7 (DE-588)4998160-2 (DE-588)4046514-7 (DE-588)4078704-7
title	Political campaign communication principles and practices
title_auth	Political campaign communication principles and practices
title_exact_search	Political campaign communication principles and practices
title_full	Political campaign communication principles and practices Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr
title_fullStr	Political campaign communication principles and practices Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr
title_full_unstemmed	Political campaign communication principles and practices Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr
title_short	Political campaign communication
title_sort	political campaign communication principles and practices
title_sub	principles and practices
topic	Political campaigns Communication in politics Politische Kommunikation (DE-588)4134262-8 gnd Medien (DE-588)4169187-8 gnd Rhetorik (DE-588)4076704-8 gnd Politische Sprache (DE-588)4046559-7 gnd Wahlkampf (DE-588)4064292-6 gnd Kommunikation (DE-588)4031883-7 gnd Politische Kampagne (DE-588)4998160-2 gnd Politik (DE-588)4046514-7 gnd
topic_facet	Political campaigns Communication in politics Politische Kommunikation Medien Rhetorik Politische Sprache Wahlkampf Kommunikation Politische Kampagne Politik USA
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025361600&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT trentjudiths politicalcampaigncommunicationprinciplesandpractices AT friedenbergrobertv politicalcampaigncommunicationprinciplesandpractices AT dentonroberte politicalcampaigncommunicationprinciplesandpractices

Availability

‌

Order via interlibrary loan Table of contents