Verfügbarkeit: Political campaign communication | Technische Universität München

Political campaign communication: principles and practices

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Bibliographische Detailangaben
Beteiligte Personen:	Trent, Judith S. (VerfasserIn), Friedenberg, Robert V. (VerfasserIn), Denton, Robert E. Jr. 1953- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Lanham [u.a.] Rowman & Littlefield 2011
Ausgabe:	7. ed.
Schriftenreihe:	Communication, media, and politics
Schlagwörter:	Political campaigns Communication in politics Politische Kommunikation Medien Rhetorik Politische Sprache Wahlkampf Kommunikation Politische Kampagne Politik USA
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025361600&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Includes bibliographical references (p. 379-429, 431-435) and index
Umfang:	xii, 446 p. 24 cm
ISBN:	1442206713 1442206721 9781442206717 9781442206724

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Datensatz im Suchindex

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adam_text	Contents Preface xi Part I: Principles of Political Campaign Communication 1 Communication and Political Campaigns: A Prologue 3 Importance of Political Campaigns 3 Changes in the Political Campaign 5 Decline of Political Parties 5 Finance Reforms 6 Political Action Committees 9 Technology 13 Technology in the First Decade of the Twenty-first Century 15 Communication and Political Campaigns 16 Organization and Preview of Chapters 17 2 Communicative Functions of Political Campaigns 21 First Political Stage: Surfacing 21 Second Political Stage: Primaries 37 Third Political Stage: Nominating Conventions 50 Fourth Political Stage: The General Election 65 Conclusions 67 3 Communicative Styles and Strategies of Political Campaigns 69 Preliminary Considerations 70 Styles and Strategies of Campaigns 82 Conclusions 115 viii Contents 4 Communicative Mass Channels of Political Campaigning 117 Early Studies 120 Contemporary Studies 128 Conclusions 141 5 Communicative Types and Functions of Televised Political Advertising 145 Historical Development 146 Types and Functions of Political Ads 152 Televised Attack Advertising When the Candidate Is a Woman 163 A Final Question: Do Televised Attack Ads Work? 173 Conclusions 174 Part II: Practices of Political Campaign Communication 6 Public Speaking in Political Campaigns 177 The Decision to Speak 177 The Speech 185 Political Speechwriting 192 Surrogate Speakers 202 Conclusions 206 7 Recurring Forms of Political Campaign Communication 209 Announcement Speeches 210 Acceptance Addresses 223 News Conferences 236 Apologias 247 Conclusions 255 8 Debates in Political Campaigns 257 History of Political Debates 260 Political Debate Strategies 267 Effects of Political Debates 282 Conclusions 293 9 Interpersonal Communication in Political Campaigns 295 Interpersonal Communication Between Candidate and Voters 297 Interpersonal Communication between the Candidate and Prospective Financial Contributors 307 Interpersonal Communication between Voters 313 Interpersonal Communication Among Voters, Mass Media, and Voting Behavior 316 Contents ix Interpersonal Communication and Getting-Out-the- Vote Efforts 318 Conclusions 322 10 Advertising in Political Campaigns 323 Developing a Master Plan for Political Advertising 324 Basic Considerations in the Selection of Political Advertising Media 328 Campaign Advertising Strategies 350 Media and Other Types of Political Consultants 354 Functions of Political Consultants 358 Conclusions 363 11 New Media and Political Campaigns 365 Historical Overview of Campaigns and New Communication Technologies 366 Internet Campaign Communication Strategy 368 Internet Tools 369 Conclusions 376 Notes 379 Selected Bibliography 431 Index 437 About the Authors 445
any_adam_object	1
author	Trent, Judith S. Friedenberg, Robert V. Denton, Robert E. Jr. 1953-
author_GND	(DE-588)132121190
author_facet	Trent, Judith S. Friedenberg, Robert V. Denton, Robert E. Jr. 1953-
author_role	aut aut aut
author_sort	Trent, Judith S.
author_variant	j s t js jst r v f rv rvf r e d re red
building	Verbundindex
bvnumber	BV040515167
callnumber-first	J - Political Science
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callnumber-raw	JF1001
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ctrlnum	(OCoLC)773977250 (DE-599)BVBBV040515167
dewey-full	324.7/3
dewey-hundreds	300 - Social sciences
dewey-ones	324 - The political process
dewey-raw	324.7/3
dewey-search	324.7/3
dewey-sort	3324.7 13
dewey-tens	320 - Political science (Politics and government)
discipline	Politologie
edition	7. ed.
format	Book
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physical	xii, 446 p. 24 cm
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series2	Communication, media, and politics
spellingShingle	Trent, Judith S. Friedenberg, Robert V. Denton, Robert E. Jr. 1953- Political campaign communication principles and practices Political campaigns Communication in politics Politische Kommunikation (DE-588)4134262-8 gnd Medien (DE-588)4169187-8 gnd Rhetorik (DE-588)4076704-8 gnd Politische Sprache (DE-588)4046559-7 gnd Wahlkampf (DE-588)4064292-6 gnd Kommunikation (DE-588)4031883-7 gnd Politische Kampagne (DE-588)4998160-2 gnd Politik (DE-588)4046514-7 gnd
subject_GND	(DE-588)4134262-8 (DE-588)4169187-8 (DE-588)4076704-8 (DE-588)4046559-7 (DE-588)4064292-6 (DE-588)4031883-7 (DE-588)4998160-2 (DE-588)4046514-7 (DE-588)4078704-7
title	Political campaign communication principles and practices
title_auth	Political campaign communication principles and practices
title_exact_search	Political campaign communication principles and practices
title_full	Political campaign communication principles and practices Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr
title_fullStr	Political campaign communication principles and practices Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr
title_full_unstemmed	Political campaign communication principles and practices Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr
title_short	Political campaign communication
title_sort	political campaign communication principles and practices
title_sub	principles and practices
topic	Political campaigns Communication in politics Politische Kommunikation (DE-588)4134262-8 gnd Medien (DE-588)4169187-8 gnd Rhetorik (DE-588)4076704-8 gnd Politische Sprache (DE-588)4046559-7 gnd Wahlkampf (DE-588)4064292-6 gnd Kommunikation (DE-588)4031883-7 gnd Politische Kampagne (DE-588)4998160-2 gnd Politik (DE-588)4046514-7 gnd
topic_facet	Political campaigns Communication in politics Politische Kommunikation Medien Rhetorik Politische Sprache Wahlkampf Kommunikation Politische Kampagne Politik USA
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025361600&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT trentjudiths politicalcampaigncommunicationprinciplesandpractices AT friedenbergrobertv politicalcampaigncommunicationprinciplesandpractices AT dentonroberte politicalcampaigncommunicationprinciplesandpractices

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