The social commerce handbook: 20 secrets for turning social media into social sales
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY [u.a.]
McGraw-Hill
2013
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025357382&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XX, 186 S. |
| ISBN: | 0071802029 0071802037 9780071802024 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040510841 | ||
| 003 | DE-604 | ||
| 005 | 20140324 | ||
| 007 | t| | ||
| 008 | 121029s2013 xxu |||| 00||| eng d | ||
| 010 | |a 2012034102 | ||
| 020 | |a 0071802029 |c alk. paper |9 0-07-180202-9 | ||
| 020 | |a 0071802037 |9 0-07-180203-7 | ||
| 020 | |a 9780071802024 |c alk. paper |9 978-0-07-180202-4 | ||
| 035 | |a (OCoLC)828784409 | ||
| 035 | |a (DE-599)BVBBV040510841 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-2070s |a DE-703 |a DE-1049 |a DE-1050 |a DE-739 |a DE-863 | ||
| 050 | 0 | |a HF5415.1265 | |
| 082 | 0 | |a 658.8/72 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a QR 760 |0 (DE-625)142080: |2 rvk | ||
| 100 | 1 | |a Marsden, Paul |e Verfasser |0 (DE-588)142492949 |4 aut | |
| 245 | 1 | 0 | |a The social commerce handbook |b 20 secrets for turning social media into social sales |c Paul Marsden ; Paul Chaney |
| 264 | 1 | |a New York, NY [u.a.] |b McGraw-Hill |c 2013 | |
| 300 | |a XX, 186 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Internet marketing |x Social aspects | |
| 650 | 4 | |a Social media |x Economic aspects | |
| 650 | 4 | |a Marketing |x Social aspects | |
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
| 689 | 0 | 1 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Chaney, Paul |d 1955- |e Verfasser |0 (DE-588)139667768 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-07-180203-1 |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025357382&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-025357382 | |
Datensatz im Suchindex
| _version_ | 1819362295428415488 |
|---|---|
| adam_text | Titel: The social commerce handbook
Autor: Marsden, Paul
Jahr: 2013
CONTENTS
Introduction vii
secret l: Play the Impulse Game 1
secret 2: Involve Them 9
secret 3: The Experiential Imperative 19
secret 4: Incentivize Intelligently 27
secrets.- Sell with Scarcity 35
secret 6: Build Consistency 41
secret 7: Reciprocity Rules 49
secret 8: Social Validation 57
secret 9: Arm Yourself with Authority 65
secret 10: Like and Be Loved 71
secret ii: Drive Discovery 77
secret 12: Be Purpose Driven 85
SECRET 13: Deliver ZMOTS 93
secret 14: Flip the Funnel 101
secret 15: Interest Pays 111
secret 16: Sell Shovels 119
secret 17: Shopping First, Social Second 131
secret 18: Sell to Niche Markets 139
secret 19: Get Rated. Get Reviewed. 149
secret 20: Go Mobile 157
Epilogue 167
Notes 169
Index 175
|
| any_adam_object | 1 |
| author | Marsden, Paul Chaney, Paul 1955- |
| author_GND | (DE-588)142492949 (DE-588)139667768 |
| author_facet | Marsden, Paul Chaney, Paul 1955- |
| author_role | aut aut |
| author_sort | Marsden, Paul |
| author_variant | p m pm p c pc |
| building | Verbundindex |
| bvnumber | BV040510841 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 QR 760 |
| ctrlnum | (OCoLC)828784409 (DE-599)BVBBV040510841 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01955nam a2200493zc 4500</leader><controlfield tag="001">BV040510841</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140324 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">121029s2013 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2012034102</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071802029</subfield><subfield code="c">alk. paper</subfield><subfield code="9">0-07-180202-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071802037</subfield><subfield code="9">0-07-180203-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780071802024</subfield><subfield code="c">alk. paper</subfield><subfield code="9">978-0-07-180202-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)828784409</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040510841</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-863</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1265</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 760</subfield><subfield code="0">(DE-625)142080:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Marsden, Paul</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)142492949</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The social commerce handbook</subfield><subfield code="b">20 secrets for turning social media into social sales</subfield><subfield code="c">Paul Marsden ; Paul Chaney</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY [u.a.]</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 186 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Gesellschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield><subfield code="x">Social aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield><subfield code="x">Economic aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Social aspects</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chaney, Paul</subfield><subfield code="d">1955-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)139667768</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-07-180203-1</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025357382&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025357382</subfield></datafield></record></collection> |
| id | DE-604.BV040510841 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T16:16:32Z |
| institution | BVB |
| isbn | 0071802029 0071802037 9780071802024 |
| language | English |
| lccn | 2012034102 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025357382 |
| oclc_num | 828784409 |
| open_access_boolean | |
| owner | DE-2070s DE-703 DE-1049 DE-1050 DE-739 DE-863 DE-BY-FWS |
| owner_facet | DE-2070s DE-703 DE-1049 DE-1050 DE-739 DE-863 DE-BY-FWS |
| physical | XX, 186 S. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | McGraw-Hill |
| record_format | marc |
| spellingShingle | Marsden, Paul Chaney, Paul 1955- The social commerce handbook 20 secrets for turning social media into social sales Gesellschaft Internet marketing Social aspects Social media Economic aspects Marketing Social aspects Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)7706419-7 |
| title | The social commerce handbook 20 secrets for turning social media into social sales |
| title_auth | The social commerce handbook 20 secrets for turning social media into social sales |
| title_exact_search | The social commerce handbook 20 secrets for turning social media into social sales |
| title_full | The social commerce handbook 20 secrets for turning social media into social sales Paul Marsden ; Paul Chaney |
| title_fullStr | The social commerce handbook 20 secrets for turning social media into social sales Paul Marsden ; Paul Chaney |
| title_full_unstemmed | The social commerce handbook 20 secrets for turning social media into social sales Paul Marsden ; Paul Chaney |
| title_short | The social commerce handbook |
| title_sort | the social commerce handbook 20 secrets for turning social media into social sales |
| title_sub | 20 secrets for turning social media into social sales |
| topic | Gesellschaft Internet marketing Social aspects Social media Economic aspects Marketing Social aspects Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Gesellschaft Internet marketing Social aspects Social media Economic aspects Marketing Social aspects Soziale Software Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025357382&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT marsdenpaul thesocialcommercehandbook20secretsforturningsocialmediaintosocialsales AT chaneypaul thesocialcommercehandbook20secretsforturningsocialmediaintosocialsales |