Mastering the world of marketing: the ultimate training resource from the biggest names in marketing
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
c2011
|
| Schlagwörter: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=368333 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=368333 |
| Beschreibung: | Includes bibliographical references and index "The best of the best strategies from leading marketersThere are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Features contributions from such successful marketers as Joe Vitale, Bob Bly, Jack Trout, Jim Kukral, Mark Joyner, and Rich Schefren. A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages"-- |
| Umfang: | 1 Online-Ressource (xv, 270 p.) |
| ISBN: | 0470888415 1118061748 9780470888414 9781118061749 |
Internformat
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Datensatz im Suchindex
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| id | DE-604.BV040466636 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T16:15:38Z |
| institution | BVB |
| isbn | 0470888415 1118061748 9780470888414 9781118061749 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025314014 |
| oclc_num | 874189248 |
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| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xv, 270 p.) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_BAE_gekauft |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Taylor, Eric Mastering the world of marketing the ultimate training resource from the biggest names in marketing BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Wirtschaft Marketing Success in business BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Distribution / bisacsh Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Mastering the world of marketing the ultimate training resource from the biggest names in marketing |
| title_auth | Mastering the world of marketing the ultimate training resource from the biggest names in marketing |
| title_exact_search | Mastering the world of marketing the ultimate training resource from the biggest names in marketing |
| title_full | Mastering the world of marketing the ultimate training resource from the biggest names in marketing Eric Taylor and David Riklan |
| title_fullStr | Mastering the world of marketing the ultimate training resource from the biggest names in marketing Eric Taylor and David Riklan |
| title_full_unstemmed | Mastering the world of marketing the ultimate training resource from the biggest names in marketing Eric Taylor and David Riklan |
| title_short | Mastering the world of marketing |
| title_sort | mastering the world of marketing the ultimate training resource from the biggest names in marketing |
| title_sub | the ultimate training resource from the biggest names in marketing |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Wirtschaft Marketing Success in business BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Distribution / bisacsh Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Wirtschaft Marketing Success in business BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Distribution / bisacsh |
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