Verfügbarkeit: Quantitative marketing and marketing management

Quantitative marketing and marketing management: marketing models and methods in theory and practice ; dedicated to ... Udo Wagner

Gespeichert in:

Bibliographische Detailangaben
Weitere beteiligte Personen:	Diamantopoulos, Adamantios 1958- (HerausgeberIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Wiesbaden Springer Gabler 2012
Schlagwörter:	Wagner, Udo > 1952- Marketingmanagement Verbraucherverhalten Marketingforschung Marketing Aufsatzsammlung Bibliografie Festschrift
Links:	http://deposit.dnb.de/cgi-bin/dokserv?id=4065036&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025273256&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	630 S. Ill., graph. Darst. 240 mm x 168 mm, 1171 g
ISBN:	3834930601 9783834930606

Internformat

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Datensatz im Suchindex

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adam_text	IMAGE 1 TABLE OF CONTENTS PREFACE AND OVERVIEW 7 TABLE OF CONTENTS 15 LIST OF AUTHORS 19 INTRODUCTION ADAMANTIOS DIAMANTOPOULOS, WOLFGANG FRITZ & LUTZ HILDEBRANDT IN HONOR OF UDO WAGNER, PROFESSOR AT THE UNIVERSITY OF VIENNA, AUSTRIA 27 PART 1 MARKETING MODELS AND MARKETING RESEARCH METHODS ALBERT C. BEMMAOR, NICOLAS GLADY & DANIEL HOPPE IMPLEMENTING THE PARETO/NBD MODEL: A USER-FRIENDLY APPROACH 39 DOMINIC GASTES & WOLFGANG GAUL THE CONSISTENCY ADJUSTMENT PROBLEM OF AHP PAIRWISE COMPARISON MATRICES 51 LUTZ HILDEBRANDT, DIRK TEMME & MARCEL PAULSSEN CHOICE MODELING AND SEM - INTEGRATING TWO POPULAR MODELING APPROACHES IN EMPIRICAL MARKETING RESEARCH 63 CHRISTIAN HOMBURG, MARTIN KLARMANN & DIRK TOTZEK USING MULTI-INFORMANT DESIGNS TO ADDRESS KEY INFORMANT AND COMMON METHOD BIAS 81 HARALD HRUSCHKA USING ARTIFICIAL NEURAL NETS FOR FLEXIBLE AGGREGATE MARKET RESPONSE MODELING 103 KARSTEN KIECKHAFER, THOMAS VOLLING & THOMAS STEFAN SPENGLER SUPPORTING STRATEGIC PRODUCT PORTFOLIO PLANNING BY MARKET SIMULATION - THE CASE OF THE FUTURE POWERTRAIN PORTFOLIO IN THE AUTOMOTIVE INDUSTRY 123 PETER S. H. LEEFLANG & ALESSANDRO M. PELUSO KNOWLEDGE GENERATION IN MARKETING 149 THOMAS OTTER & TETYANA KOSYAKOVA IMPLICATIONS OF LINEAR VERSUS DUMMY CODING FOR POOLING OF INFORMATION IN HIERARCHICAL MODELS 171 HTTP://D-NB.INFO/1023617129 IMAGE 2 16 TABLE O F CONTENTS ANA-MARIJA OZIMEC, MARTIN NATTER & THOMAS REUTTERER VISUAL DECISION MAKING STYLES AND GEOGRAPHICAL INFORMATION SYSTEMS 191 GIINTER SILBERER ANALYZING SEQUENCES IN MARKETING RESEARCH 209 CHRISTIAN SCHLERETH & BERND SKIERA DISE: DYNAMIC INTELLIGENT SURVEY ENGINE 225 PART 2 CONSUMER BEHAVIOR AND RETAILING ANDRAS BAUER & ARIEL MITEV THE EFFECT OF ATTITUDE TOWARD MONEY ON FINANCIAL TROUBLE AND COMPULSIVE BUYING - STUDYING HUNGARIAN CONSUMERS IN DEBT DURING THE FINANCIAL CRISIS 247 HANS BAUMGARTNER REPETITIVE PURCHASE BEHAVIOR 269 YASEMIN BOZTUG, LUTZ HILDEBRANDT & NADJA SILBERHORN INVESTIGATING CROSS-CATEGORY BRAND LOYAL PURCHASE BEHAVIOR IN FMCG 287 WOLFGANG FRITZ, MICHAEL KEMPE & BETTINA LORENZ VALIDATION OF BRAND RELATIONSHIP TYPES USING ADVANCED CLUSTERING METHODS 303 CHRISTOPH FUCHS & ADAMANTIOS DIAMANTOPOULOS POSITIONING BASES INFLUENCE ON PRODUCT SIMILARITY PERCEPTIONS - AN OPEN SORT TASK APPROACH 325 ANDREA GROPPEL-KLEIN & PHILIPP BROECKELMANN THE INFLUENCE OF LOCATION-AWARE MOBILE MARKETING MESSAGES ON CONSUMERS BUYING BEHAVIOR 353 DANIEL KLAPPER & GERMAN ZENETTI COMBINING MICRO AND MACRO DATA TO STUDY RETAILER PRICING IN THE PRESENCE OF STATE DEPENDENCE 379 MICHAEL LOFFLER & REINHOLD DECKER SERVICE SATISFACTION WITH PREMIUM DURABLES: A CROSS-CULTURAL INVESTIGATION 401 CAM RUNGIE & GILLES LAURENT BRAND LOYALTY VS. LOYALTY TO PRODUCT ATTRIBUTES 423 IMAGE 3 QUANTITATIVE MARKETING AND MARKETING MANAGEMENT 17 PART 3 MARKETING MANAGEMENT MARKUS BLUT, HARTMUT HOLZMIILLER & MARKUS STOLPER MARKET SHAPING ORIENTATION AND FIRM PERFORMANCE 447 REINHARD GROHS & HERIBERT REISINGER SPONSORSHIP OF TELEVISED SPORT EVENTS: AN ANALYSIS OF MEDIATING EFFECTS ON SPONSOR IMAGE 467 RAJAN NATARAAJAN THE COUNTENANCE OF MARKETING: A VIEW FROM THE 21 ST CENTURY IVORY TOWER 485 KALYAN RAMAN & HUBERT GATIGNON PROFITING FROM UNCERTAINTY 501 HENRIK SATTLER, OLIVER SCHNITTKA & FRANZISKA VOLCKNER AN EMPIRICAL ANALYSIS OF BRAND IMAGE TRANSFER IN MULTIPLE SPORTS SPONSORSHIPS 517 THOMAS SUWELACK & MANFRED KRAFFT EFFECTS OF MONEY-BACK AND LOW-PRICE GUARANTEES ON CONSUMER BEHAVIOR - STATE OF THE ART AND FUTURE RESEARCH PERSPECTIVES 531 KLAUS-PETER WIEDMANN, NADINE HENNIGS, STEFFEN SCHMIDT & THOMAS WIISTEFELD THE PERCEIVED VALUE OF BRAND HERITAGE AND BRAND LUXURY - MANAGING THE EFFECT ON BRAND STRENGTH 563 PART 4 BUSINESS ADMINISTRATION IN VIENNA CLAUS EBSTER & HERIBERT REISINGER STUDYING BUSINESS ADMINISTRATION IN VIENNA - THE PERCEPTION OF ALTERNATIVE EDUCATIONAL INSTITUTIONS BY FRESHMAN N O W AND THEN 587 PART 5 UDO WAGNER THE MARKETING SCIENTIST 603 LIST OF PUBLICATIONS 609 SUBJECT INDEX 627
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spellingShingle	Quantitative marketing and marketing management marketing models and methods in theory and practice ; dedicated to ... Udo Wagner Wagner, Udo 1952- (DE-588)129327352 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd
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title	Quantitative marketing and marketing management marketing models and methods in theory and practice ; dedicated to ... Udo Wagner
title_auth	Quantitative marketing and marketing management marketing models and methods in theory and practice ; dedicated to ... Udo Wagner
title_exact_search	Quantitative marketing and marketing management marketing models and methods in theory and practice ; dedicated to ... Udo Wagner
title_full	Quantitative marketing and marketing management marketing models and methods in theory and practice ; dedicated to ... Udo Wagner with contributions by András Bauer ... Adamantios Diamantopoulos ... (eds.)
title_fullStr	Quantitative marketing and marketing management marketing models and methods in theory and practice ; dedicated to ... Udo Wagner with contributions by András Bauer ... Adamantios Diamantopoulos ... (eds.)
title_full_unstemmed	Quantitative marketing and marketing management marketing models and methods in theory and practice ; dedicated to ... Udo Wagner with contributions by András Bauer ... Adamantios Diamantopoulos ... (eds.)
title_short	Quantitative marketing and marketing management
title_sort	quantitative marketing and marketing management marketing models and methods in theory and practice dedicated to udo wagner
title_sub	marketing models and methods in theory and practice ; dedicated to ... Udo Wagner
topic	Wagner, Udo 1952- (DE-588)129327352 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Wagner, Udo 1952- Marketingmanagement Verbraucherverhalten Marketingforschung Marketing Aufsatzsammlung Bibliografie Festschrift
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