Verfügbarkeit: The luxury strategy | Technische Universität München

The luxury strategy: break the rules of marketing to build luxury brands

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Bibliographische Detailangaben
Beteiligte Personen:	Kapferer, Jean-Noël (VerfasserIn), Bastien, Vincent (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	London [u.a.] Kogan Page 2012
Ausgabe:	2. ed.
Schlagwörter:	Luxuries > Marketing Luxury goods industry Product management Markenartikel Luxusware Marketingstrategie Markenpolitik Luxusgut
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025245067&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Hier auch später erschienene, unveränderte Nachdrucke
Umfang:	XI, 395 S. graph. Darst.
ISBN:	9780749464912

Internformat

MARC


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Datensatz im Suchindex

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adam_text	THE LUXURY STRATEGY / KAPFERER, JEAN-NOEL : 2012 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION BACK TO LUXURY FUNDAMENTALS IN THE BEGINNING THERE WAS LUXURY THE END OF A CONFUSION : PREMIUM IS NOT LUXURY ANTI-LAWS OF MARKETING FACETS OF LUXURY TODAY LUXURY BRANDS NEED SPECIFIC MANAGEMENT CUSTOMER ATTITUDES VIS-A-VIS LUXURY DEVELOPING BRAND EQUITY LUXURY BRAND STRETCHING QUALIFYING A PRODUCT OR SERVICE AS LUXURY PRICING LUXURY DISTRIBUTION AND THE INTERNET DILEMMA COMMUNICATING LUXURY FINANCIAL AND HR MANAGEMENT OF A LUXURY COMPANY STRATEGIC PERSPECTIVES LUXURY BUSINESS MODELS ENTERING LUXURY AND LEAVING IT LEARNING FROM LUXURY LUXURY AND SUSTAINABLE DEVELOPMENT: CONVERGENCES AND DIVERGENCES. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Kapferer, Jean-Noël Bastien, Vincent
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ctrlnum	(OCoLC)820374353 (DE-599)BVBBV040391748
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed.
format	Book
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language	English
lccn	2012008027
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spellingShingle	Kapferer, Jean-Noël Bastien, Vincent The luxury strategy break the rules of marketing to build luxury brands Luxuries Marketing Luxury goods industry Product management Markenartikel (DE-588)4037584-5 gnd Luxusware (DE-588)4192135-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Markenpolitik (DE-588)4144679-3 gnd Luxusgut (DE-588)4192138-0 gnd
subject_GND	(DE-588)4037584-5 (DE-588)4192135-5 (DE-588)4120697-6 (DE-588)4144679-3 (DE-588)4192138-0
title	The luxury strategy break the rules of marketing to build luxury brands
title_auth	The luxury strategy break the rules of marketing to build luxury brands
title_exact_search	The luxury strategy break the rules of marketing to build luxury brands
title_full	The luxury strategy break the rules of marketing to build luxury brands Jean-Noël Kapferer and Vincent Bastien
title_fullStr	The luxury strategy break the rules of marketing to build luxury brands Jean-Noël Kapferer and Vincent Bastien
title_full_unstemmed	The luxury strategy break the rules of marketing to build luxury brands Jean-Noël Kapferer and Vincent Bastien
title_short	The luxury strategy
title_sort	the luxury strategy break the rules of marketing to build luxury brands
title_sub	break the rules of marketing to build luxury brands
topic	Luxuries Marketing Luxury goods industry Product management Markenartikel (DE-588)4037584-5 gnd Luxusware (DE-588)4192135-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Markenpolitik (DE-588)4144679-3 gnd Luxusgut (DE-588)4192138-0 gnd
topic_facet	Luxuries Marketing Luxury goods industry Product management Markenartikel Luxusware Marketingstrategie Markenpolitik Luxusgut
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025245067&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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