Verfügbarkeit: Advertising media planning | Technische Universität München

Advertising media planning: a brand management approach

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Kelley, Larry D. 1955- (VerfasserIn), Jugenheimer, Donald W. (VerfasserIn), Sheehan, Kim Bartel 1958- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Armonk, NY M.E. Sharpe 2012
Ausgabe:	3. ed.
Schlagwörter:	Advertising media planning Brand name products Marketing Markenpolitik Mediaplanung Werbung
Beschreibung:	Includes bibliographical references and index
Umfang:	VIII, 291 S. Ill.
ISBN:	9780765626356

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV040370348
003	DE-604
005	20121109
007	t\|
008	120820s2012 xxua\|\|\| \|\|\|\| 00\|\|\| eng d
010			\|a 2011012296
020			\|a 9780765626356 \|c hardcover : alk. paper \|9 978-0-7656-2635-6
035			\|a (OCoLC)779500674
035			\|a (DE-599)BVBBV040370348
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-11
050		0	\|a HF5826.5
082	0		\|a 659.1/11
084			\|a QP 624 \|0 (DE-625)141914: \|2 rvk
100	1		\|a Kelley, Larry D. \|d 1955- \|e Verfasser \|0 (DE-588)173680631 \|4 aut
245	1	0	\|a Advertising media planning \|b a brand management approach \|c by Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan
250			\|a 3. ed.
264		1	\|a Armonk, NY \|b M.E. Sharpe \|c 2012
300			\|a VIII, 291 S. \|b Ill.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Includes bibliographical references and index
650		4	\|a Advertising media planning
650		4	\|a Brand name products
650		4	\|a Marketing
650	0	7	\|a Markenpolitik \|0 (DE-588)4144679-3 \|2 gnd \|9 rswk-swf
650	0	7	\|a Mediaplanung \|0 (DE-588)4038221-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Werbung \|0 (DE-588)4065541-6 \|2 gnd \|9 rswk-swf
689	0	0	\|a Mediaplanung \|0 (DE-588)4038221-7 \|D s
689	0	1	\|a Markenpolitik \|0 (DE-588)4144679-3 \|D s
689	0		\|5 DE-604
689	1	0	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	1	1	\|a Mediaplanung \|0 (DE-588)4038221-7 \|D s
689	1		\|8 1\p \|5 DE-604
700	1		\|a Jugenheimer, Donald W. \|e Verfasser \|4 aut
700	1		\|a Sheehan, Kim Bartel \|d 1958- \|e Verfasser \|0 (DE-588)1018464581 \|4 aut
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-025223972

Datensatz im Suchindex

_version_	1818976550606864384
any_adam_object
author	Kelley, Larry D. 1955- Jugenheimer, Donald W. Sheehan, Kim Bartel 1958-
author_GND	(DE-588)173680631 (DE-588)1018464581
author_facet	Kelley, Larry D. 1955- Jugenheimer, Donald W. Sheehan, Kim Bartel 1958-
author_role	aut aut aut
author_sort	Kelley, Larry D. 1955-
author_variant	l d k ld ldk d w j dw dwj k b s kb kbs
building	Verbundindex
bvnumber	BV040370348
callnumber-first	H - Social Science
callnumber-label	HF5826
callnumber-raw	HF5826.5
callnumber-search	HF5826.5
callnumber-sort	HF 45826.5
callnumber-subject	HF - Commerce
classification_rvk	QP 624
ctrlnum	(OCoLC)779500674 (DE-599)BVBBV040370348
dewey-full	659.1/11
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1/11
dewey-search	659.1/11
dewey-sort	3659.1 211
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	3. ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01818nam a2200517 c 4500</leader><controlfield tag="001">BV040370348</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20121109 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">120820s2012 xxua\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2011012296</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780765626356</subfield><subfield code="c">hardcover : alk. paper</subfield><subfield code="9">978-0-7656-2635-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)779500674</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040370348</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5826.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/11</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kelley, Larry D.</subfield><subfield code="d">1955-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)173680631</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising media planning</subfield><subfield code="b">a brand management approach</subfield><subfield code="c">by Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Armonk, NY</subfield><subfield code="b">M.E. Sharpe</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VIII, 291 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising media planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mediaplanung</subfield><subfield code="0">(DE-588)4038221-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Mediaplanung</subfield><subfield code="0">(DE-588)4038221-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Mediaplanung</subfield><subfield code="0">(DE-588)4038221-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jugenheimer, Donald W.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sheehan, Kim Bartel</subfield><subfield code="d">1958-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1018464581</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025223972</subfield></datafield></record></collection>
id	DE-604.BV040370348
illustrated	Illustrated
indexdate	2024-12-20T16:13:38Z
institution	BVB
isbn	9780765626356
language	English
lccn	2011012296
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-025223972
oclc_num	779500674
open_access_boolean
owner	DE-11
owner_facet	DE-11
physical	VIII, 291 S. Ill.
publishDate	2012
publishDateSearch	2012
publishDateSort	2012
publisher	M.E. Sharpe
record_format	marc
spelling	Kelley, Larry D. 1955- Verfasser (DE-588)173680631 aut Advertising media planning a brand management approach by Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan 3. ed. Armonk, NY M.E. Sharpe 2012 VIII, 291 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Advertising media planning Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Mediaplanung (DE-588)4038221-7 s Markenpolitik (DE-588)4144679-3 s DE-604 Werbung (DE-588)4065541-6 s 1\p DE-604 Jugenheimer, Donald W. Verfasser aut Sheehan, Kim Bartel 1958- Verfasser (DE-588)1018464581 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kelley, Larry D. 1955- Jugenheimer, Donald W. Sheehan, Kim Bartel 1958- Advertising media planning a brand management approach Advertising media planning Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4144679-3 (DE-588)4038221-7 (DE-588)4065541-6
title	Advertising media planning a brand management approach
title_auth	Advertising media planning a brand management approach
title_exact_search	Advertising media planning a brand management approach
title_full	Advertising media planning a brand management approach by Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan
title_fullStr	Advertising media planning a brand management approach by Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan
title_full_unstemmed	Advertising media planning a brand management approach by Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan
title_short	Advertising media planning
title_sort	advertising media planning a brand management approach
title_sub	a brand management approach
topic	Advertising media planning Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Advertising media planning Brand name products Marketing Markenpolitik Mediaplanung Werbung
work_keys_str_mv	AT kelleylarryd advertisingmediaplanningabrandmanagementapproach AT jugenheimerdonaldw advertisingmediaplanningabrandmanagementapproach AT sheehankimbartel advertisingmediaplanningabrandmanagementapproach

Verfügbarkeit

MARC

Datensatz im Suchindex

‌