Verfügbarkeit: Marketing | Technische Universität München

Marketing: real people, real choices

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Solomon, Michael R. 1956- (VerfasserIn), Marshall, Greg W. (VerfasserIn), Stuart, Elnora W. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Upper Saddle River, NJ [u.a.] Prentice Hall 2012
Ausgabe:	7. ed., international ed.
Schlagwörter:	Marketing > Vocational guidance Marketing Einführung Lehrbuch
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025212112&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Includes index.
Umfang:	XXIV, 594 S. Ill., graph. Darst. 28 cm
ISBN:	9780132176842 013217684X

Internformat

MARC


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250			\|a 7. ed., international ed.
264		1	\|a Upper Saddle River, NJ [u.a.] \|b Prentice Hall \|c 2012
300			\|a XXIV, 594 S. \|b Ill., graph. Darst. \|c 28 cm
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Datensatz im Suchindex

_version_	1819272751434694656
adam_text	MARKETING / SOLOMON, MICHAEL R. : 2011 TABLE OF CONTENTS / INHALTSVERZEICHNIS WELCOME TO THE WORLD OF MARKETING : CREATE AND DELIVER VALUE STRATEGIC MARKET PLANNING : TAKE THE BIG PICTURE THRIVE IN THE MARKETING ENVIRONMENT : THE WORLD IS FLAT MARKETING RESEARCH : GATHER, ANALYZE, AND USE INFORMATION CONSUMER BEHAVIOR : HOW AND WHY WE BUY BUSINESS-TO-BUSINESS MARKETS : HOW AND WHY ORGANIZATIONS BUY SHARPEN THE FOCUS : TARGET MARKETING STRATEGIES AND CUSTOMER RELATIONSHIP MANAGEMENT CREATE THE PRODUCT MANAGE THE PRODUCT SERVICES AND OTHER INTANGIBLES : MARKETING THE PRODUCT THAT ISN T THERE PRICE THE PRODUCT OLD AND NEW MEDIA : FROM ONE-TO-MANY TO MANY-TO-MANY ONE TO MANY : ADVERTISING, PUBLIC RELATIONS, AND CONSUMER SALES PROMOTION ONE TO ONE : TRADE PROMOTION, DIRECT MARKETING, AND PERSONAL SELLING DELIVER VALUE THROUGH SUPPLY CHAIN MANAGEMENT, CHANNELS OF DISTRIBUTION, AND LOGISTICS RETAILING : BRICKS AND CLICKS. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Solomon, Michael R. 1956- Marshall, Greg W. Stuart, Elnora W.
author_GND	(DE-588)129227684 (DE-588)135815533 (DE-588)170703878
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classification_rvk	QP 600
ctrlnum	(OCoLC)815886908 (DE-599)BVBBV040358200
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	7. ed., international ed.
format	Book
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indexdate	2024-12-20T16:13:20Z
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isbn	9780132176842 013217684X
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physical	XXIV, 594 S. Ill., graph. Darst. 28 cm
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publisher	Prentice Hall
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spellingShingle	Solomon, Michael R. 1956- Marshall, Greg W. Stuart, Elnora W. Marketing real people, real choices Marketing Vocational guidance Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4151278-9 (DE-588)4123623-3
title	Marketing real people, real choices
title_auth	Marketing real people, real choices
title_exact_search	Marketing real people, real choices
title_full	Marketing real people, real choices Michael R. Solomon ; Greg W. Marshall ; Elnora W. Stuart
title_fullStr	Marketing real people, real choices Michael R. Solomon ; Greg W. Marshall ; Elnora W. Stuart
title_full_unstemmed	Marketing real people, real choices Michael R. Solomon ; Greg W. Marshall ; Elnora W. Stuart
title_short	Marketing
title_sort	marketing real people real choices
title_sub	real people, real choices
topic	Marketing Vocational guidance Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Vocational guidance Marketing Einführung Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025212112&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT solomonmichaelr marketingrealpeoplerealchoices AT marshallgregw marketingrealpeoplerealchoices AT stuartelnoraw marketingrealpeoplerealchoices

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