Global marketing: contemporary theory, practice, and cases
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
McGraw-Hill/Irwin
2013
|
| Schlagwörter: | |
| Links: | http://catdir.loc.gov/catdir/enhancements/fy1205/2011042361-d.html |
| Beschreibung: | Includes bibliographical references and indexes |
| Umfang: | XXI, 602 S. Ill., Kt. 26 cm |
| ISBN: | 9780071318204 0071318208 9780078029271 |
Internformat
MARC
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| 010 | |a 2011042361 | ||
| 020 | |a 9780071318204 |9 978-0-07-131820-4 | ||
| 020 | |a 0071318208 |9 0-07-131820-8 | ||
| 020 | |a 9780078029271 |9 978-0-07-802927-1 | ||
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| 035 | |a (DE-599)BVBBV040310421 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Alon, Ilan |d 1971- |e Verfasser |0 (DE-588)141350717 |4 aut | |
| 245 | 1 | 0 | |a Global marketing |b contemporary theory, practice, and cases |c Ilan Alon, Eugene Jaffe, with Donata Vianelli |
| 264 | 1 | |a New York |b McGraw-Hill/Irwin |c 2013 | |
| 300 | |a XXI, 602 S. |b Ill., Kt. |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a Export marketing |v Case studies | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Jaffe, Eugene D. |e Sonstige |4 oth | |
| 700 | 1 | |a Vianelli, Donata |e Sonstige |0 (DE-588)1023441470 |4 oth | |
| 856 | 4 | |u http://catdir.loc.gov/catdir/enhancements/fy1205/2011042361-d.html |3 Publisher description | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-025165222 | |
Datensatz im Suchindex
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| author_variant | i a ia |
| building | Verbundindex |
| bvnumber | BV040310421 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)802648749 (DE-599)BVBBV040310421 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV040310421 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:12:12Z |
| institution | BVB |
| isbn | 9780071318204 0071318208 9780078029271 |
| language | English |
| lccn | 2011042361 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025165222 |
| oclc_num | 802648749 |
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| owner | DE-1051 DE-945 DE-1102 |
| owner_facet | DE-1051 DE-945 DE-1102 |
| physical | XXI, 602 S. Ill., Kt. 26 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| spelling | Alon, Ilan 1971- Verfasser (DE-588)141350717 aut Global marketing contemporary theory, practice, and cases Ilan Alon, Eugene Jaffe, with Donata Vianelli New York McGraw-Hill/Irwin 2013 XXI, 602 S. Ill., Kt. 26 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Export marketing Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Jaffe, Eugene D. Sonstige oth Vianelli, Donata Sonstige (DE-588)1023441470 oth http://catdir.loc.gov/catdir/enhancements/fy1205/2011042361-d.html Publisher description |
| spellingShingle | Alon, Ilan 1971- Global marketing contemporary theory, practice, and cases Export marketing Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4522595-3 |
| title | Global marketing contemporary theory, practice, and cases |
| title_auth | Global marketing contemporary theory, practice, and cases |
| title_exact_search | Global marketing contemporary theory, practice, and cases |
| title_full | Global marketing contemporary theory, practice, and cases Ilan Alon, Eugene Jaffe, with Donata Vianelli |
| title_fullStr | Global marketing contemporary theory, practice, and cases Ilan Alon, Eugene Jaffe, with Donata Vianelli |
| title_full_unstemmed | Global marketing contemporary theory, practice, and cases Ilan Alon, Eugene Jaffe, with Donata Vianelli |
| title_short | Global marketing |
| title_sort | global marketing contemporary theory practice and cases |
| title_sub | contemporary theory, practice, and cases |
| topic | Export marketing Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Export marketing Export marketing Case studies Internationales Marketing Fallstudiensammlung |
| url | http://catdir.loc.gov/catdir/enhancements/fy1205/2011042361-d.html |
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