Verfügbarkeit: Understanding digital marketing | Technische Universität München

Understanding digital marketing: marketing strategies for engaging the digital generation

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Bibliographische Detailangaben
Beteiligte Personen:	Ryan, Damian (VerfasserIn), Jones, Calvin (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	London [u.a.] Kogan Page 2012
Ausgabe:	2. ed.
Schlagwörter:	Internet marketing Social media Strategic planning Marketing > Management Marketing Strategisches Management World Wide Web 2.0 Online-Marketing
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025118328&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Hier auch später erschienene, unveränderte Nachdrucke. -Incl. index
Umfang:	XV, 283 S. Ill., graph. Darst.
ISBN:	9780749464271

Internformat

MARC


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Datensatz im Suchindex

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adam_text	UNDERSTANDING DIGITAL MARKETING / RYAN, DAMIAN : C2012 TABLE OF CONTENTS / INHALTSVERZEICHNIS PREFACE ACKNOWLEDGMENTS GOING DIGITAL : THE EVOLUTION OF MARKETING STRATEGIC THINKING YOUR WINDOW TO THE DIGITAL WORLD THE SEARCH FOR SUCCESS WEBSITE INTELLIGENCE AND RETURN ON INVESTMENT E-MAIL MARKETING SOCIAL MEDIA AND ONLINE CONSUMER ENGAGEMENT ONLINE PR AND REPUTATION MANAGEMENT AFFILIATE MARKETING AND STRATEGIC PARTNERSHIPS YOUR MARKETING IN YOUR PROSPECT S POCKET WHAT S NEXT?. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Ryan, Damian Jones, Calvin
author_GND	(DE-588)136969666
author_facet	Ryan, Damian Jones, Calvin
author_role	aut aut
author_sort	Ryan, Damian
author_variant	d r dr c j cj
building	Verbundindex
bvnumber	BV040262583
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.1265
callnumber-search	HF5415.1265
callnumber-sort	HF 45415.1265
callnumber-subject	HF - Commerce
classification_rvk	QP 650
ctrlnum	(OCoLC)815883481 (DE-599)BVBBV040262583
dewey-full	658.8/72
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/72
dewey-search	658.8/72
dewey-sort	3658.8 272
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed.
format	Book
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illustrated	Illustrated
indexdate	2024-12-20T16:11:05Z
institution	BVB
isbn	9780749464271
language	English
lccn	2011040583
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-025118328
oclc_num	815883481
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owner	DE-2070s DE-1049 DE-521
owner_facet	DE-2070s DE-1049 DE-521
physical	XV, 283 S. Ill., graph. Darst.
publishDate	2012
publishDateSearch	2012
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publisher	Kogan Page
record_format	marc
spellingShingle	Ryan, Damian Jones, Calvin Understanding digital marketing marketing strategies for engaging the digital generation Internet marketing Social media Strategic planning Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Online-Marketing (DE-588)7706419-7 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4124261-0 (DE-588)7548364-6 (DE-588)7706419-7
title	Understanding digital marketing marketing strategies for engaging the digital generation
title_auth	Understanding digital marketing marketing strategies for engaging the digital generation
title_exact_search	Understanding digital marketing marketing strategies for engaging the digital generation
title_full	Understanding digital marketing marketing strategies for engaging the digital generation Damian Ryan and Calvin Jones
title_fullStr	Understanding digital marketing marketing strategies for engaging the digital generation Damian Ryan and Calvin Jones
title_full_unstemmed	Understanding digital marketing marketing strategies for engaging the digital generation Damian Ryan and Calvin Jones
title_short	Understanding digital marketing
title_sort	understanding digital marketing marketing strategies for engaging the digital generation
title_sub	marketing strategies for engaging the digital generation
topic	Internet marketing Social media Strategic planning Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Online-Marketing (DE-588)7706419-7 gnd
topic_facet	Internet marketing Social media Strategic planning Marketing Management Marketing Strategisches Management World Wide Web 2.0 Online-Marketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025118328&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT ryandamian understandingdigitalmarketingmarketingstrategiesforengagingthedigitalgeneration AT jonescalvin understandingdigitalmarketingmarketingstrategiesforengagingthedigitalgeneration

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