Internet marketing: integrating online and offline strategies
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
[S.l.]
South-Western Cengage Learning
2013
|
| Ausgabe: | 3., internat. ed. |
| Schlagwörter: | |
| Beschreibung: | Includes index |
| Umfang: | XXII, 484 S. Ill., graph. Darst. |
| ISBN: | 9781133627012 1133627013 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV040134955 | ||
| 003 | DE-604 | ||
| 005 | 20120903 | ||
| 007 | t| | ||
| 008 | 120514s2013 xxuad|| |||| 00||| eng d | ||
| 020 | |a 9781133627012 |9 978-1-133-62701-2 | ||
| 020 | |a 1133627013 |9 1-133-62701-3 | ||
| 035 | |a (OCoLC)796223589 | ||
| 035 | |a (DE-599)BVBBV040134955 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 |a DE-11 |a DE-2070s | ||
| 050 | 0 | |a HF5415.1265 | |
| 082 | 0 | |a 658.8/4 |2 21 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Roberts, Mary Lou |d 1942- |e Verfasser |0 (DE-588)17073093X |4 aut | |
| 245 | 1 | 0 | |a Internet marketing |b integrating online and offline strategies |c Mary Lou Roberts ; Debra Zahay |
| 250 | |a 3., internat. ed. | ||
| 264 | 1 | |a [S.l.] |b South-Western Cengage Learning |c 2013 | |
| 300 | |a XXII, 484 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 7 | |a Cybermarketing |2 rasuqam | |
| 650 | 4 | |a Internet marketing | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Zahay, Debra |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-024992026 | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Roberts, Mary Lou 1942- Zahay, Debra |
| author_GND | (DE-588)17073093X |
| author_facet | Roberts, Mary Lou 1942- Zahay, Debra |
| author_role | aut aut |
| author_sort | Roberts, Mary Lou 1942- |
| author_variant | m l r ml mlr d z dz |
| building | Verbundindex |
| bvnumber | BV040134955 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)796223589 (DE-599)BVBBV040134955 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3., internat. ed. |
| format | Book |
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| id | DE-604.BV040134955 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:08:54Z |
| institution | BVB |
| isbn | 9781133627012 1133627013 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024992026 |
| oclc_num | 796223589 |
| open_access_boolean | |
| owner | DE-1050 DE-11 DE-2070s |
| owner_facet | DE-1050 DE-11 DE-2070s |
| physical | XXII, 484 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spelling | Roberts, Mary Lou 1942- Verfasser (DE-588)17073093X aut Internet marketing integrating online and offline strategies Mary Lou Roberts ; Debra Zahay 3., internat. ed. [S.l.] South-Western Cengage Learning 2013 XXII, 484 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Cybermarketing rasuqam Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 Zahay, Debra Verfasser aut |
| spellingShingle | Roberts, Mary Lou 1942- Zahay, Debra Internet marketing integrating online and offline strategies Cybermarketing rasuqam Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Internet marketing integrating online and offline strategies |
| title_auth | Internet marketing integrating online and offline strategies |
| title_exact_search | Internet marketing integrating online and offline strategies |
| title_full | Internet marketing integrating online and offline strategies Mary Lou Roberts ; Debra Zahay |
| title_fullStr | Internet marketing integrating online and offline strategies Mary Lou Roberts ; Debra Zahay |
| title_full_unstemmed | Internet marketing integrating online and offline strategies Mary Lou Roberts ; Debra Zahay |
| title_short | Internet marketing |
| title_sort | internet marketing integrating online and offline strategies |
| title_sub | integrating online and offline strategies |
| topic | Cybermarketing rasuqam Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Cybermarketing Internet marketing Online-Marketing |
| work_keys_str_mv | AT robertsmarylou internetmarketingintegratingonlineandofflinestrategies AT zahaydebra internetmarketingintegratingonlineandofflinestrategies |