Strategic marketing:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY
McGraw-Hill
2013
|
| Ausgabe: | 10 ed., internat. ed. |
| Schlagwörter: | |
| Links: | http://scans.hebis.de/HEBCGI/show.pl?30604671_toc.pdf http://scans.hebis.de/HEBCGI/show.pl?30604671_aub.html |
| Umfang: | XVIII, 653 S. Ill., graph. Darst., Kt. |
| ISBN: | 9780071326230 |
Internformat
MARC
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| 001 | BV040117089 | ||
| 003 | DE-604 | ||
| 005 | 20150407 | ||
| 007 | t| | ||
| 008 | 120504s2013 xx abd| |||| 00||| eng d | ||
| 020 | |a 9780071326230 |c pbk. |9 978-0-07-132623-0 | ||
| 035 | |a (OCoLC)813881696 | ||
| 035 | |a (DE-599)BSZ354860372 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-20 |a DE-862 |a DE-384 |a DE-1050 |a DE-N2 | ||
| 082 | 0 | |a 658.802 | |
| 084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
| 100 | 1 | |a Cravens, David W. |e Verfasser |0 (DE-588)137931549 |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing |c David W. Cravens ; Nigel F. Piercy |
| 250 | |a 10 ed., internat. ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill |c 2013 | |
| 300 | |a XVIII, 653 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
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| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Piercy, Nigel |d 1953-2017 |e Verfasser |0 (DE-588)170152138 |4 aut | |
| 856 | 4 | |u http://scans.hebis.de/HEBCGI/show.pl?30604671_toc.pdf |3 Inhaltsverzeichnis | |
| 856 | 4 | |u http://scans.hebis.de/HEBCGI/show.pl?30604671_aub.html |3 Ausführliche Beschreibung | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-024973257 | |
Datensatz im Suchindex
| _version_ | 1818976224970539008 |
|---|---|
| any_adam_object | |
| author | Cravens, David W. Piercy, Nigel 1953-2017 |
| author_GND | (DE-588)137931549 (DE-588)170152138 |
| author_facet | Cravens, David W. Piercy, Nigel 1953-2017 |
| author_role | aut aut |
| author_sort | Cravens, David W. |
| author_variant | d w c dw dwc n p np |
| building | Verbundindex |
| bvnumber | BV040117089 |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)813881696 (DE-599)BSZ354860372 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 10 ed., internat. ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV040117089 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:08:27Z |
| institution | BVB |
| isbn | 9780071326230 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024973257 |
| oclc_num | 813881696 |
| open_access_boolean | |
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| owner_facet | DE-703 DE-20 DE-862 DE-BY-FWS DE-384 DE-1050 DE-N2 |
| physical | XVIII, 653 S. Ill., graph. Darst., Kt. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Cravens, David W. Verfasser (DE-588)137931549 aut Strategic marketing David W. Cravens ; Nigel F. Piercy 10 ed., internat. ed. New York, NY McGraw-Hill 2013 XVIII, 653 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Piercy, Nigel 1953-2017 Verfasser (DE-588)170152138 aut http://scans.hebis.de/HEBCGI/show.pl?30604671_toc.pdf Inhaltsverzeichnis http://scans.hebis.de/HEBCGI/show.pl?30604671_aub.html Ausführliche Beschreibung |
| spellingShingle | Cravens, David W. Piercy, Nigel 1953-2017 Strategic marketing Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing |
| title_auth | Strategic marketing |
| title_exact_search | Strategic marketing |
| title_full | Strategic marketing David W. Cravens ; Nigel F. Piercy |
| title_fullStr | Strategic marketing David W. Cravens ; Nigel F. Piercy |
| title_full_unstemmed | Strategic marketing David W. Cravens ; Nigel F. Piercy |
| title_short | Strategic marketing |
| title_sort | strategic marketing |
| topic | Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Strategisches Management Marketing Fallstudiensammlung |
| url | http://scans.hebis.de/HEBCGI/show.pl?30604671_toc.pdf http://scans.hebis.de/HEBCGI/show.pl?30604671_aub.html |
| work_keys_str_mv | AT cravensdavidw strategicmarketing AT piercynigel strategicmarketing |