Verfügbarkeit: Creating powerful brands | Technische Universität München

Creating powerful brands:

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Bibliographische Detailangaben
Beteiligte Personen:	De Chernatony, Leslie (VerfasserIn), MacDonald, Malcolm (VerfasserIn), Wallace, Elaine (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Oxford Butterworth-Heinemann 2010
Ausgabe:	4th ed.
Schlagwörter:	Brand name products Product management Markenartikel Markenpolitik
Beschreibung:	Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003 Includes bibliographical references and index
Umfang:	1 Online-Ressource (xxv, 483 p.)
ISBN:	9781856178501

Internformat

MARC


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Datensatz im Suchindex

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author	De Chernatony, Leslie MacDonald, Malcolm Wallace, Elaine
author_facet	De Chernatony, Leslie MacDonald, Malcolm Wallace, Elaine
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ctrlnum	(OCoLC)694146461 (DE-599)BVBBV040090018
dewey-full	658.827
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.827
dewey-search	658.827
dewey-sort	3658.827
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	4th ed.
format	Electronic eBook
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id	DE-604.BV040090018
illustrated	Not Illustrated
indexdate	2024-12-20T16:07:54Z
institution	BVB
isbn	9781856178501
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-024946697
oclc_num	694146461
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owner	DE-29
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physical	1 Online-Ressource (xxv, 483 p.)
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publishDate	2010
publishDateSearch	2010
publishDateSort	2010
publisher	Butterworth-Heinemann
record_format	marc
spelling	De Chernatony, Leslie Verfasser aut Creating powerful brands Leslie De Chernatony ; Malcolm McDonald ; Elaine Wallace 4th ed. Oxford Butterworth-Heinemann 2010 1 Online-Ressource (xxv, 483 p.) txt rdacontent c rdamedia cr rdacarrier Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003 Includes bibliographical references and index Online-Ausgabe Palo Alto, Calif. ebrary605 L Online-Ausgabe Brand name products Product management Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Markenartikel (DE-588)4037584-5 s 2\p DE-604 MacDonald, Malcolm Verfasser aut Wallace, Elaine Verfasser aut Reproduktion von De Chernatony, Leslie Creating powerful brands 2010 Erscheint auch als Druck-Ausgabe, Paperback 1-85617-849-8 Erscheint auch als Druck-Ausgabe, Paperback 978-1-85617-849-5 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	De Chernatony, Leslie MacDonald, Malcolm Wallace, Elaine Creating powerful brands Brand name products Product management Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4037584-5 (DE-588)4144679-3
title	Creating powerful brands
title_auth	Creating powerful brands
title_exact_search	Creating powerful brands
title_full	Creating powerful brands Leslie De Chernatony ; Malcolm McDonald ; Elaine Wallace
title_fullStr	Creating powerful brands Leslie De Chernatony ; Malcolm McDonald ; Elaine Wallace
title_full_unstemmed	Creating powerful brands Leslie De Chernatony ; Malcolm McDonald ; Elaine Wallace
title_short	Creating powerful brands
title_sort	creating powerful brands
topic	Brand name products Product management Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Brand name products Product management Markenartikel Markenpolitik
work_keys_str_mv	AT dechernatonyleslie creatingpowerfulbrands AT macdonaldmalcolm creatingpowerfulbrands AT wallaceelaine creatingpowerfulbrands

Verfügbarkeit

MARC

Datensatz im Suchindex

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