This is social commerce: turning social media into sales
"Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook. Building a loyal community who will keep coming back and buying from you. How to offer superb customer service to your social media consumers. Developing new product especially for this new...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Chichester, West Sussex
Capstone/Wiley
2012
|
| Ausgabe: | 1. publ. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024889737&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Zusammenfassung: | "Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook. Building a loyal community who will keep coming back and buying from you. How to offer superb customer service to your social media consumers. Developing new product especially for this new environment. Measuring your ROI"-- |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | XV, 170 S. Ill. 21 cm |
| ISBN: | 9780857082411 0857082418 |
Internformat
MARC
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| 100 | 1 | |a Clapperton, Guy |e Verfasser |0 (DE-588)160624614 |4 aut | |
| 245 | 1 | 0 | |a This is social commerce |b turning social media into sales |c Guy Clapperton |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Chichester, West Sussex |b Capstone/Wiley |c 2012 | |
| 300 | |a XV, 170 S. |b Ill. |c 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook. Building a loyal community who will keep coming back and buying from you. How to offer superb customer service to your social media consumers. Developing new product especially for this new environment. Measuring your ROI"-- | ||
| 650 | 4 | |a Electronic commerce / Social aspects | |
| 650 | 4 | |a Internet marketing / Social aspects | |
| 650 | 4 | |a Customer clubs | |
| 650 | 4 | |a Cooperative societies | |
| 650 | 4 | |a Consumer cooperatives | |
| 650 | 4 | |a Online social networks | |
| 650 | 4 | |a Social media | |
| 650 | 7 | |a BUSINESS & ECONOMICS / General |2 bisacsh | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Wirtschaft | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024889737&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-024889737 | |
Datensatz im Suchindex
| _version_ | 1819367354905133056 |
|---|---|
| adam_text | Titel: This is social commerce
Autor: Clapperton, Guy
Jahr: 2012
CONTENTS
Introduction: The Death of Attention vii
Chapter 1: Welcome to Social Commerce 1
Chapter 2: Diving In 21
Chapter 3: Getting New Customers in the Social
Media Age 41
Chapter 4: Subtle Selling 59
Chapter 5: Customers and Beyond - The Different
Communities You Can Talk to 77
Chapter 6: Building a Community 95
Chapter 7: New Product Development and
Customer Service 113
Chapter 8: Marketing Communications 129
Chapter 9: Show Me the Money - Measuring ROI 147
Postscript 163
Index 167
|
| any_adam_object | 1 |
| author | Clapperton, Guy |
| author_GND | (DE-588)160624614 |
| author_facet | Clapperton, Guy |
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| author_sort | Clapperton, Guy |
| author_variant | g c gc |
| building | Verbundindex |
| bvnumber | BV040032877 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)796195559 (DE-599)BVBBV040032877 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV040032877 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:07:42Z |
| institution | BVB |
| isbn | 9780857082411 0857082418 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024889737 |
| oclc_num | 796195559 |
| open_access_boolean | |
| owner | DE-Aug4 |
| owner_facet | DE-Aug4 |
| physical | XV, 170 S. Ill. 21 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Capstone/Wiley |
| record_format | marc |
| spellingShingle | Clapperton, Guy This is social commerce turning social media into sales Electronic commerce / Social aspects Internet marketing / Social aspects Customer clubs Cooperative societies Consumer cooperatives Online social networks Social media BUSINESS & ECONOMICS / General bisacsh Gesellschaft Wirtschaft |
| title | This is social commerce turning social media into sales |
| title_auth | This is social commerce turning social media into sales |
| title_exact_search | This is social commerce turning social media into sales |
| title_full | This is social commerce turning social media into sales Guy Clapperton |
| title_fullStr | This is social commerce turning social media into sales Guy Clapperton |
| title_full_unstemmed | This is social commerce turning social media into sales Guy Clapperton |
| title_short | This is social commerce |
| title_sort | this is social commerce turning social media into sales |
| title_sub | turning social media into sales |
| topic | Electronic commerce / Social aspects Internet marketing / Social aspects Customer clubs Cooperative societies Consumer cooperatives Online social networks Social media BUSINESS & ECONOMICS / General bisacsh Gesellschaft Wirtschaft |
| topic_facet | Electronic commerce / Social aspects Internet marketing / Social aspects Customer clubs Cooperative societies Consumer cooperatives Online social networks Social media BUSINESS & ECONOMICS / General Gesellschaft Wirtschaft |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024889737&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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