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Bibliographische Detailangaben
Beteiligte Personen:	Kerin, Roger A. 1947- (VerfasserIn), Hartley, Steven W. (VerfasserIn), Rudelius, William (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York, NY McGraw-Hill Irwin 2013
Ausgabe:	11. ed.
Schlagwörter:	Marketing
Links:	http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4429663&custom_att_2=simple_viewer
Umfang:	LI, 745 S. Ill., graph. Darst.
ISBN:	9780078028892 0078028892

Internformat

MARC


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856	4		\|u http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4429663&custom_att_2=simple_viewer \|y Marketing \|3 Inhaltsverzeichnis
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Datensatz im Suchindex

DE-BY-TUM_call_number	1302 WIR 800f 2012 B 1336(11)
DE-BY-TUM_katkey	1842172
DE-BY-TUM_location	13
DE-BY-TUM_media_number	040007590334
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any_adam_object
author	Kerin, Roger A. 1947- Hartley, Steven W. Rudelius, William
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bvnumber	BV039985413
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callnumber-raw	HF5415
callnumber-search	HF5415
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ctrlnum	(OCoLC)785859485 (DE-599)HBZHT017168136
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dewey-ones	658 - General management
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dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	11. ed.
format	Book
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id	DE-604.BV039985413
illustrated	Illustrated
indexdate	2024-12-20T16:06:47Z
institution	BVB
isbn	9780078028892 0078028892
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-024842677
oclc_num	785859485
open_access_boolean
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physical	LI, 745 S. Ill., graph. Darst.
publishDate	2013
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publishDateSort	2013
publisher	McGraw-Hill Irwin
record_format	marc
spellingShingle	Kerin, Roger A. 1947- Hartley, Steven W. Rudelius, William Marketing Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing Roger A. Kerin ; Steven W. Hartley ; William Rudelius
title_fullStr	Marketing Roger A. Kerin ; Steven W. Hartley ; William Rudelius
title_full_unstemmed	Marketing Roger A. Kerin ; Steven W. Hartley ; William Rudelius
title_short	Marketing
title_sort	marketing
topic	Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing
url	http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4429663&custom_att_2=simple_viewer
work_keys_str_mv	AT kerinrogera marketing AT hartleystevenw marketing AT rudeliuswilliam marketing

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