Routledge handbook of political marketing:
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Abingdon, OX [u.a.]
Routledge
2012
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge handbooks
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024628918&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Literaturangaben Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment |
| Umfang: | XX, 388 S. graph. Darst. |
| ISBN: | 9780415579933 |
Internformat
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| 650 | 4 | |a Public relations and politics | |
| 650 | 4 | |a Campaign management | |
| 650 | 4 | |a Political campaigns | |
| 650 | 4 | |a Communication in politics | |
| 650 | 4 | |a Government publicity | |
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Datensatz im Suchindex
| _version_ | 1819366334709891072 |
|---|---|
| adam_text | Titel: Routledge handbook of political marketing
Autor: Lees-Marshment, Jennifer
Jahr: 2012
Contents
List of figures xi
List of tables xiii
List of contributors xv
1 Introduction: political marketing in the 21st century 1
Jennifer Lees-Marshment
PARTI
Understanding the market, gathering ideas and debate 5
2 The role of opinion research in setting campaign strategy 7
Alexander Braun
3 Political marketing and segmentation in aging democracies 20
Scott Davidson and Robert H. Binstock
4 Strategic voter selection 34
Michael John Burton
5 Government public opinion research and consultation: experiences in
deliberative marketing 48
Mathias Kdnig and Wolfgang Konig
6 Co-creating the future 61
Roy Langmaid
PART II
Product development, branding and strategy 77
7 Political party market orientation in a global perspective 79
Jesptr Strombdck, Jennifer Lees-Marshment and Chris Rudd
Contents
8 Niche marketing the Greens in Canada and Scotland * 3
Susan Harada and Helen M. Morris
9 Political branding in the modern age: effective strategies, took
and techniques l 7
Kenneth M. Cosgrove
10 The politics of hope: the Democratic Party and the institurionalisation
of the Obama brand in the 2010 mid-term 124
Brian M. Conley
PART III
Internal marketing 135
11 Internal party political relationship marketing: encouraging activism
amongst local party members 137
Robin T. Pettitt
12 Party members as part-time marketers: using relationship marketing
to demonstrate the importance of rank-and-file party members in
election campaigns 151
Peter Van Aekt, Joop van Holsteyn and Ruud Koole
13 Yes we can (fundraise): the ethics of marketing in political
fundraising 164
Alex Mariand
14 Political parties and direct marketing: connecting voters and candidates
more effectively 177
Peter N. Ubertaccio
15 The party official as political marketer: the Australian
experience 190
Stephen Milk
PART IV
Communicating and connecting with the public 203
16 Campaigning in the 21st century: change and continuity in American
political marketing 205
Dennis W.Johnson
Contents
17 Selling Sarah Palin: political marketing and the Walmart Mom 218
Robert Busby
18 Populism as political marketing technique 230
Georg Winder and Jens Tenscher
19 Something old, something new?: modelling political communication
in the 2010 UK general election 243
Jenny Lloyd
20 Interacting leaders 257
Claire Robinson
21 Underused campaigning tools: political public relations 271
Nigel A. Jackson
22 Political marketing in an online election environment: short-term sales
or long-term relationships? 286
Nigel A. Jackson, Darren G. Lilleker and Eva Johanna Schweitzer
PARTY
Government marketing - delivery, policy and
leadership 301
23 Delivering in government and getting results in minorities
and coalitions 303
Anna Esselment
24 Advocacy coalitions strategies: tensions about legitimacy in
environmental causes 316
Emilie Foster, Raymond Hudon and Stephanie Yates
25 Branding public policy 329
David Marsh and Paul Fawcett
26 The use of public opinion research by government: insights from
American and Canadian research 342
Lisa Birch and Francois Pitry
27 Making space for leadership: the scope for politicians to choose
how they respond to market research 354
Jennifer Lees-Manhment
Contents
28 Conclusion: new directions in political marketing practice,
political marketing and democracy, and future trends
Jennifer Lees-Marshment
Index 3H7
|
| any_adam_object | 1 |
| author2 | Lees-Marshment, Jennifer |
| author2_role | edt |
| author2_variant | j l m jlm |
| author_GND | (DE-588)129648922 |
| author_facet | Lees-Marshment, Jennifer |
| building | Verbundindex |
| bvnumber | BV039767869 |
| classification_rvk | MF 1000 |
| ctrlnum | (OCoLC)707966547 (DE-599)BVBBV039767869 |
| dewey-full | 324.7/3 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/3 |
| dewey-search | 324.7/3 |
| dewey-sort | 3324.7 13 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| edition | 1. publ. |
| format | Book |
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV039767869 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:02:07Z |
| institution | BVB |
| isbn | 9780415579933 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024628918 |
| oclc_num | 707966547 |
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| owner_facet | DE-19 DE-BY-UBM DE-29 DE-11 |
| physical | XX, 388 S. graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge handbooks |
| spellingShingle | Routledge handbook of political marketing Public relations and politics Campaign management Political campaigns Communication in politics Government publicity Marketing (DE-588)4037589-4 gnd Politik (DE-588)4046514-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4046514-7 (DE-588)4143413-4 |
| title | Routledge handbook of political marketing |
| title_alt | Handbook of political marketing |
| title_auth | Routledge handbook of political marketing |
| title_exact_search | Routledge handbook of political marketing |
| title_full | Routledge handbook of political marketing ed. by Jennifer Lees-Marshment |
| title_fullStr | Routledge handbook of political marketing ed. by Jennifer Lees-Marshment |
| title_full_unstemmed | Routledge handbook of political marketing ed. by Jennifer Lees-Marshment |
| title_short | Routledge handbook of political marketing |
| title_sort | routledge handbook of political marketing |
| topic | Public relations and politics Campaign management Political campaigns Communication in politics Government publicity Marketing (DE-588)4037589-4 gnd Politik (DE-588)4046514-7 gnd |
| topic_facet | Public relations and politics Campaign management Political campaigns Communication in politics Government publicity Marketing Politik Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024628918&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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