Verfügbarkeit: Branding television | Technische Universität München

Branding television:

Gespeichert in:

Bibliographische Detailangaben
Beteilige Person:	Johnson, Catherine 1973- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	London [u.a.] Routledge 2012
Schriftenreihe:	Comedia
Schlagwörter:	Fernsehen Markenpolitik Großbritannien USA
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024628886&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Includes bibliographical references and index
Umfang:	XVII, 197 S. 25 cm
ISBN:	0415548438 9780415548427 9780415548434

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV039767838
003	DE-604
005	20120216
007	t\|
008	111219s2012 xx \|\|\|\| 00\|\|\| eng d
010			\|a 2011016514
020			\|a 0415548438 \|c pbk. : alk. paper \|9 0-415-54843-8
020			\|a 9780415548427 \|c alk. paper \|9 978-0-415-54842-7
020			\|a 9780415548434 \|c pbk. : alk. paper \|9 978-0-415-54843-4
035			\|a (OCoLC)785829567
035			\|a (DE-599)GBV657860638
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
049			\|a DE-B170 \|a DE-355 \|a DE-188
084			\|a AP 37900 \|0 (DE-625)7416: \|2 rvk
100	1		\|a Johnson, Catherine \|d 1973- \|e Verfasser \|0 (DE-588)1017905975 \|4 aut
245	1	0	\|a Branding television \|c Catherine Johnson
264		1	\|a London [u.a.] \|b Routledge \|c 2012
300			\|a XVII, 197 S. \|c 25 cm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
490	0		\|a Comedia
500			\|a Includes bibliographical references and index
650	0	7	\|a Fernsehen \|0 (DE-588)4016825-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Markenpolitik \|0 (DE-588)4144679-3 \|2 gnd \|9 rswk-swf
651		7	\|a Großbritannien \|0 (DE-588)4022153-2 \|2 gnd \|9 rswk-swf
651		7	\|a USA \|0 (DE-588)4078704-7 \|2 gnd \|9 rswk-swf
689	0	0	\|a USA \|0 (DE-588)4078704-7 \|D g
689	0	1	\|a Großbritannien \|0 (DE-588)4022153-2 \|D g
689	0	2	\|a Fernsehen \|0 (DE-588)4016825-6 \|D s
689	0	3	\|a Markenpolitik \|0 (DE-588)4144679-3 \|D s
689	0		\|5 DE-604
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe \|z 978-0-203-59703-3
856	4	2	\|m HBZ Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024628886&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
943	1		\|a oai:aleph.bib-bvb.de:BVB01-024628886

Datensatz im Suchindex

_version_	1819361876201439232
adam_text	Titel: Branding television Autor: Johnson, Catherine Jahr: 2012 CONTENTS List of tables xiii Acknowledgements xiv Abbreviations xvi Introduction - but television s not soap!: approaching television branding 1 PARTI Branding and the US television industry 13 1 Deregulation, differentiation and niche targeting: the emergence of branding in the cable/satellite era 15 2 From channel brands to service brands?: US television enters the digital era 37 PART II Branding and the UK television industry 61 3 Competition, fragmentation and commodifkation: the emergence of branding in the UK television industry 63 4 The end of public service broadcasting?: branding Channel 4 and the BBC 84 PART III The texts and intertexts of branding 113 5 Of idents and interstitials: channel branding 115 6 Longevity, transferability and multiplicity: programme brands 143 What s at stake in television branding? 167 Bibliography 181 Index 192
any_adam_object	1
author	Johnson, Catherine 1973-
author_GND	(DE-588)1017905975
author_facet	Johnson, Catherine 1973-
author_role	aut
author_sort	Johnson, Catherine 1973-
author_variant	c j cj
building	Verbundindex
bvnumber	BV039767838
classification_rvk	AP 37900
ctrlnum	(OCoLC)785829567 (DE-599)GBV657860638
discipline	Allgemeines
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01816nam a2200457 c 4500</leader><controlfield tag="001">BV039767838</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20120216 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">111219s2012 xx \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2011016514</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0415548438</subfield><subfield code="c">pbk. : alk. paper</subfield><subfield code="9">0-415-54843-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415548427</subfield><subfield code="c">alk. paper</subfield><subfield code="9">978-0-415-54842-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415548434</subfield><subfield code="c">pbk. : alk. paper</subfield><subfield code="9">978-0-415-54843-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)785829567</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV657860638</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B170</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 37900</subfield><subfield code="0">(DE-625)7416:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Johnson, Catherine</subfield><subfield code="d">1973-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1017905975</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Branding television</subfield><subfield code="c">Catherine Johnson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Routledge</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 197 S.</subfield><subfield code="c">25 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Comedia</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Fernsehen</subfield><subfield code="0">(DE-588)4016825-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Großbritannien</subfield><subfield code="0">(DE-588)4022153-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Großbritannien</subfield><subfield code="0">(DE-588)4022153-2</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Fernsehen</subfield><subfield code="0">(DE-588)4016825-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-203-59703-3</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024628886&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024628886</subfield></datafield></record></collection>
geographic	Großbritannien (DE-588)4022153-2 gnd USA (DE-588)4078704-7 gnd
geographic_facet	Großbritannien USA
id	DE-604.BV039767838
illustrated	Not Illustrated
indexdate	2024-12-20T16:02:07Z
institution	BVB
isbn	0415548438 9780415548427 9780415548434
language	English
lccn	2011016514
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-024628886
oclc_num	785829567
open_access_boolean
owner	DE-B170 DE-355 DE-BY-UBR DE-188
owner_facet	DE-B170 DE-355 DE-BY-UBR DE-188
physical	XVII, 197 S. 25 cm
publishDate	2012
publishDateSearch	2012
publishDateSort	2012
publisher	Routledge
record_format	marc
series2	Comedia
spellingShingle	Johnson, Catherine 1973- Branding television Fernsehen (DE-588)4016825-6 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4016825-6 (DE-588)4144679-3 (DE-588)4022153-2 (DE-588)4078704-7
title	Branding television
title_auth	Branding television
title_exact_search	Branding television
title_full	Branding television Catherine Johnson
title_fullStr	Branding television Catherine Johnson
title_full_unstemmed	Branding television Catherine Johnson
title_short	Branding television
title_sort	branding television
topic	Fernsehen (DE-588)4016825-6 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Fernsehen Markenpolitik Großbritannien USA
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024628886&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT johnsoncatherine brandingtelevision

Verfügbarkeit

‌

Inhaltsverzeichnis