Developing international strategies: going and being international for medium-sized companies
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Berlin [u.a.]
Springer
2012
|
| Schlagwörter: | |
| Links: | http://deposit.dnb.de/cgi-bin/dokserv?id=3879584&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024568682&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XXIV, 368 S. graph. Darst. 235 mm x 155 mm |
| ISBN: | 3642247245 9783642247248 9783642445972 |
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| 245 | 1 | 0 | |a Developing international strategies |b going and being international for medium-sized companies |c Rudolf Grünig ; Dirk Morschett |
| 264 | 1 | |a Berlin [u.a.] |b Springer |c 2012 | |
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| adam_text | IMAGE 1
BRIEF CONTENTS
PREFACE V
BRIEF CONTENTS VII
CONTENTS IX
LIST OF FIGURES XVII
LIST OF INSETS XXIII
0 INTRODUCTION 1
PART I: INTERNATIONALIZATION 9
1 FACTS AND FIGURES ABOUT INTERNATIONALIZATION 11
2 DRIVERS OF INTERNATIONALIZATION FOR COMPANIES 27
PART II: STRATEGIC PLANNING IN GENERAL AND IN THE INTERNATIONAL CONTEXT
45
3 STRATEGIC PLANNING IN GENERAL 47
4 STRATEGIC PLANNING OF A DOMESTIC COMPANY AS THE STARTING POINT FOR
GOING INTERNATIONAL 65
5 INTRODUCTION TO STRATEGIC PLANNING IN THE INTERNATIONAL CONTEXT 89
PART ILLISTRATEGIES FOR GOING INTERNATIONAL FOR NEW MARKETS 97
6 EVALUATING NEW MARKETS 99
7 EVALUATING MARKET ENTRY MODES 123
8 DEVELOPING AN INTERNATIONALIZATION STRATEGY FOR NEW MARKETS 149
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1015133126
DIGITALISIERT DURCH
IMAGE 2
VIII BRIEF CONTENTS
PART IV: STRATEGIES FOR GOING INTERNATIONAL FOR PRODUCTION AND SOURCING
165
9 EVALUATING NEW PRODUCTION AND SOURCING LOCATIONS 167 10 EVALUATING
FOREIGN OPERATION MODES 187
11 DEVELOPING AN INTERNATIONALIZATION STRATEGY FOR PRODUCTION AND
SOURCING 213
PART V: STRATEGIES FOR BEING INTERNATIONAL 231
12 DETERMINING THE LEVEL OF INTEGRATION AND RESPONSIVENESS 235 13
DEFINING THE STRATEGIC BUSINESSES 249
14 DEFINING THE STRATEGIC OBJECTIVES 261
15 DETERMINING THE LEVEL OF STANDARDIZATION AND DIFFERENTIATION OF
MARKET OFFERS 273
16 CONFIGURING THE VALUE CREATION PROCESS AND DETERMINING THE OPERATION
MODES 297
17 THE PROCESS OF STRATEGIC PLANNING IN AN INTERNATIONAL COMPANY 323
18 CLOSING REMARKS 347
INDEX 349
BIBLIOGRAPHY 355
IMAGE 3
CONTENTS
PREFACE V
BRIEF CONTENTS VII
CONTENTS IX
LIST OF FIGURES XVII
LIST OF INSETS XXIII
0 INTRODUCTION 1
0.1 INTERNATIONALIZATION OF SOCIETY AND ECONOMY 1
0.2 AIMS OF THE BOOK AND ITS TARGET AUDIENCE 1
0.3 FRAMEWORK FOR GOING AND BEING INTERNATIONAL 2
0.4 OVERVIEW OF THE BOOK 5
0.5 NOTE TO READERS 7
PART I: INTERNATIONALIZATION 9
1 FACTS AND FIGURES ABOUT INTERNATIONALIZATION 11
1.1 INTERNATIONALIZATION IN GENERAL 11
1.2 INTERNATIONALIZATION OF THE ECONOMY 15
2 DRIVERS OF INTERNATIONALIZATION FOR COMPANIES 27
2.1 FRAMEWORK FOR THE INTERNATIONALIZATION OF COMPANIES 27
2.2 DRIVERS OF INTERNATIONALIZATION 28
2.3 EXTERNAL CONDITIONS FOR INTERNATIONALIZATION 34
2.4 EXPLANATORY MODELS FOR THE INTERNATIONALIZATION OF COMPANIES 39
PART II: STRATEGIC PLANNING IN GENERAL AND IN THE INTERNATIONAL CONTEXT
45
3 STRATEGIC PLANNING IN GENERAL 47
3.1 STRATEGIES 47
3.2 SUCCESS POTENTIALS 49
3.3 TYPES OF STRATEGIES AND OTHER STRATEGIC DOCUMENTS 53 3.4 PROCESS OF
STRATEGIC PLANNING 56
4 STRATEGIC PLANNING OF A DOMESTIC COMPANY AS THE STARTING POINT FOR
GOING INTERNATIONAL 65
4.1 STRATEGIC PLANNING AS THE STARTING POINT FOR GOING INTERNATIONAL FOR
NEW MARKETS 65
4.1.1 PRELIMINARY REMARKS 65
IMAGE 4
CONTENTS
4.1.2 PORTFOLIO ANALYSIS 65
4.1.3 GROWTH OPTIONS MATRIX 68
4.2 STRATEGIC PLANNING AS THE STARTING POINT FOR GOING INTERNATIONAL FOR
PRODUCTION AND SOURCING 76
4.2.1 PRELIMINARY REMARKS 76
4.2.2 VALUE CHAIN ANALYSIS 76
4.2.3 STRATEGIC COST ANALYSIS 83
4.2.4 OPTIONS FOR ACHIEVING COST COMPETITIVENESS 84 5 INTRODUCTION TO
STRATEGIC PLANNING IN THE INTERNATIONAL CONTEXT 89
5.1 PRELIMINARY REMARKS 89
5.2 TYPES OF STRATEGIES AND OTHER STRATEGIC DOCUMENTS IN THE
INTERNATIONAL CONTEXT 89
5.3 STRATEGIC PLANNING PROCESSES IN THE INTERNATIONAL CONTEXT 94
PART III: STRATEGIES FOR GOING INTERNATIONAL FOR NEW MARKETS 97
6 EVALUATING NEW MARKETS 99
6.1 PRELIMINARY REMARKS 99
6.2 CRITERIA FOR EVALUATING NEW MARKETS 100
6.3 PROCESS FOR EVALUATING NEW MARKETS 100
6.3.1 OVERVIEW OF THE PROCESS 100
6.3.2 STEP 1 : PRODUCING AN INITIAL LIST OF POTENTIAL NEW MARKETS 102
6.3.2.1 GENERAL CONSIDERATIONS 102
6.3.2.2 INITIAL ELIMINATION CRITERIA 103
6.3.2.3 THE RESULTING INITIAL LIST 106
6.3.3 STEP 2: ELIMINATING THE LESS ATTRACTIVE MARKETS 107
6.3.3.1 PLANNING AND CARRYING OUT THE MARKET SEARCH 107
6.3.3.2 ANALYZING THE DATA 107
6.3.3.3 EVALUATING THE MARKETS AND ELIMINATING THE LESS ATTRACTIVE ONES
109 6.3.4 STEP 3: SELECTING THE MOST ATTRACTIVE MARKETS 112
6.3.4.1 PLANNING AND CARRYING OUT THE MARKET SEARCH 112
6.3.4.2 ANALYZING THE DATA 113
IMAGE 5
CONTENTS XI
6.3.4.3 EVALUATING THE MARKETS AND SELECTING THE MOST ATTRACTIVE ONES
120
EVALUATING MARKET ENTRY MODES 123
7.1 PRELIMINARY REMARKS AND OVERVIEW OF THE MODES 123 7.2 EXPORT 124
7.2.1 OVERVIEW 124
7.2.2 INDIRECT EXPORT 125
7.2.3 DIRECT EXPORT TO THE FINAL CUSTOMER 125
7.2.4 DIRECT EXPORT VIA A DISTRIBUTOR 126
7.2.5 DIRECT EXPORT VIA AN AGENT 128
7.2.6 DIRECT EXPORT WITH SALES REPRESENTATIVES 130 7.2.7 DIRECT EXPORT
WITH A SALES BRANCH OR A SALES SUBSIDIARY 131
7.3 ENTRY MODES WITH PRODUCTION IN THE HOST COUNTRY 132 7.3.1
PRELIMINARY REMARKS AND OVERVIEW 132
7.3.2 LICENSING AGREEMENTS 133
7.3.3 WHOLLY OWNED PRODUCTION SUBSIDIARY 137
7.3.4 PRODUCTION JOINT VENTURE 139
7.4 FRANCHISING 140
7.5 RECOMMENDATIONS FOR EVALUATING MARKET ENTRY MODES 143
7.5.1 EVALUATION CRITERIA 143
7.5.2 CONDITIONS INFLUENCING THE EVALUATION 144
7.5.3 EVALUATION PROCESS 145
DEVELOPING AN INTERNATIONALIZATION STRATEGY FOR NEW MARKETS 149
8.1 OVERVIEW OF THE PROCESS 149
8.2 STEP 0: PREPARING THE STRATEGY PLANNING PROJECT 151 8.3 STEP 1 :
EVALUATING POTENTIAL MARKETS AND SELECTING THE MOST ATTRACTIVE ONES 153
8.4 STEP 2: DETERMINING THE MARKET ENTRY MODES FOR THE ATTRACTIVE
MARKETS 154
8.5 STEP 3: DEVELOPING FEASIBILITY STUDIES FOR ENTERING THE ATTRACTIVE
COUNTRY MARKETS 156
8.6 STEP 4: DEVELOPING THE INTERNATIONALIZATION STRATEGY 158 8.7 STEP 5:
SIGNING AGREEMENTS WITH PARTNERS 162
8.8 STEP 6: DEVELOPING THE MARKET ENTRY PROGRAMS 163
IMAGE 6
XII CONTENTS
PART IV: STRATEGIES FOR GOING INTERNATIONAL FOR PRODUCTION AND SOURCING
165
9 EVALUATING NEW PRODUCTION AND SOURCING LOCATIONS 167 9.1 PRELIMINARY
REMARKS 167
9.2 CRITERIA FOR EVALUATING NEW PRODUCTION AND SOURCING LOCATIONS 167
9.2.1 OVERVIEW 167
9.2.2 COST FACTORS 170
9.2.3 STRATEGIC FACTORS 174
9.2.4 POLITICAL FACTORS 177
9.2.5 OTHER FACTORS 177
9.3 PROCESS FOR EVALUATING NEW PRODUCTION AND SOURCING LOCATIONS 180
9.3.1 OVERVIEW OF THE PROCESS 180
9.3.2 STEP 1 : PRODUCING AN INITIAL LIST OF POTENTIAL COUNTRY LOCATIONS
181
9.3.3 STEP 2: ELIMINATING THE LESS ATTRACTIVE COUNTRIES 182
9.3.4 STEP 3: SELECTING THE MOST ATTRACTIVE COUNTRY LOCATIONS 184
10 EVALUATING FOREIGN OPERATION MODES 187
10.1 PRELIMINARY REMARKS AND OVERVIEW OF THE OPERATION MODES 187
10.2 SOURCING FROM A TRADE COMPANY 189
10.3 SOURCING FROM AN INDEPENDENT FOREIGN MANUFACTURER 190
10.4 SOURCING FROM A FOREIGN CONTRACT MANUFACTURER 192 10.4.1 GENERAL
CONSIDERATIONS ABOUT CONTRACT MANUFACTURERS 192
10.4.2 PROCESSING TRADE AS A PARTICULAR FORM OF CONTRACT MANUFACTURING
196
10.4.3 BUSINESS PROCESS OUTSOURCING AS AN EXTENSION OF PROCESS
MANUFACTURING 198
10.5 ESTABLISHING OWN PRODUCTION ABROAD 199
10.5.1 PRELIMINARY REMARKS AND OVERVIEW 199
10.5.2 ESTABLISHING A WHOLLY OWNED FOREIGN PRODUCTION FACILITY 201
10.5.3 ESTABLISHING AN INTERNATIONAL PRODUCTION JOINT VENTURE 203
10.6 RECOMMENDATIONS FOR EVALUATING FOREIGN OPERATION MODES 205
IMAGE 7
CONTENTS XIII
10.6.1 EVALUATION CRITERIA 205
10.6.2 CONDITIONS INFLUENCING THE EVALUATION 206 10.6.3 EVALUATION
PROCESS 207
11 DEVELOPING AN INTERNATIONALIZATION STRATEGY FOR PRODUCTION AND
SOURCING 213
11.1 OVERVIEW OF THE PROCESS 213
11.2 STEP 0: PREPARING THE STRATEGY PLANNING PROJECT 214 11.3 STEPS 1 A
AND 1 B: EVALUATING POTENTIAL SOURCING COUNTRIES AND OPERATION MODES 215
11.4 STEP 2: DETERMINING SUITABLE LOCATION - OPERATION MODE COMBINATIONS
216
11.4.1 DETERMINING COUNTRY - OPERATION MODE COMBINATIONS 216
11.4.2 IDENTIFYING PRODUCTION AND SOURCING LOCATIONS WITHIN THE
PROSPECTIVE COUNTRIES 217 11.4.3 IDENTIFYING POTENTIAL PARTNERS AND
SUPPLIERS IN THE PROSPECTIVE COUNTRIES 219
11.4.4 RESULT OF STEP 2 220
11.5 STEP 3: DEVELOPING FEASIBILITY STUDIES FOR PRODUCTION AND SOURCING
RELOCATIONS 221
11.6 STEP 4: DEVELOPING THE INTERNATIONALIZATION STRATEGY 226 11.7 STEP
5: SIGNING AGREEMENTS WITH PARTNERS 228
11.8 STEP 6: DEVELOPING THE PRODUCTION AND SOURCING RELOCATION PROGRAMS
228
PART V: STRATEGIES FOR BEING INTERNATIONAL 231
12 DETERMINING THE LEVEL OF INTEGRATION AND RESPONSIVENESS 235 12.1
PRELIMINARY REMARKS 235
12.2 THREE STRATEGIC ORIENTATIONS IN THE INTEGRATION RESPONSIVENESS
FRAMEWORK 235
12.3 RECOMMENDATIONS FOR DETERMINING THE LEVEL OF INTEGRATION AND
RESPONSIVENESS 243
12.3.1 CONDITIONS INFLUENCING THE DECISION 243
12.3.2 PROCESS FOR DETERMINING THE LEVEL OF INTEGRATION AND
RESPONSIVENESS 246
13 DEFINING THE STRATEGIC BUSINESSES 249
13.1 THE IMPORTANCE OF DEFINING THE STRATEGIC BUSINESSES 249
13.2 UNDERSTANDING STRATEGIC BUSINESSES 249
13.3 PROCESS FOR DEFINING THE STRATEGIC BUSINESSES 254 13.4 PATTERNS OF
BUSINESSES IN INTERNATIONAL COMPANIES 257
IMAGE 8
XIV CONTENTS
14 DEFINING THE STRATEGIC OBJECTIVES 261
14.1 PRELIMINARY REMARKS 261
14.2 DIMENSIONS OF STRATEGIC OBJECTIVES 261
14.3 PROCESS OF DEFINING THE STRATEGIC OBJECTIVES 265 15 DETERMINING THE
LEVEL OF STANDARDIZATION AND DIFFERENTIATION OF MARKET OFFERS 273
15.1 PRELIMINARY REMARKS 273
15.2 PARTICULARITIES OF INTERNATIONAL MARKETING 273
15.3 BASIC OPTIONS FOR INTERNATIONAL MARKETING 276
15.4 BENEFITS OF STANDARDIZATION AND DIFFERENTIATION 278 15.5 HYBRID
STRATEGIES TO COMBINE THE ADVANTAGES OF DIFFERENT BASIC OPTIONS 281
15.5.1 CONSIDERING DIFFERENT PRODUCT FEATURES 281 15.5.2 CONSIDERING
DIFFERENT MARKETING MIX ELEMENTS 282
15.5.3 CONSIDERING THE PRODUCT AND BRAND PORTFOLIO 283 15.5.4
CONSIDERING DIFFERENT MARKET SEGMENTS 290 15.6 RECOMMENDATIONS FOR
DETERMINING THE LEVEL OF STANDARDIZATION AND DIFFERENTIATION OF MARKET
OFFERS 292
15.6.1 CONDITIONS INFLUENCING THE DECISION 292
15.6.2 PROCESS FOR DETERMINING THE LEVEL OF STANDARDIZATION AND
DIFFERENTIATION OF MARKET OFFERS 294
16 CONFIGURING THE VALUE CREATION PROCESS AND DETERMINING THE OPERATION
MODES 297
16.1 PRELIMINARY REMARKS 297
16.2 CONFIGURING THE VALUE CREATION PROCESS 298
16.2.1 CONFIGURING THE VALUE CREATION PROCESS AS A TWO-DIMENSIONAL
PROBLEM 298
16.2.2 BASIC PRODUCTION CONFIGURATIONS 300
16.2.3 TRENDS 307
16.3 DETERMINING THE OPERATION MODES 309
16.3.1 BASIC OPTIONS 309
16.3.2 THE OPERATION MODE AS A DYNAMIC PHENOMENON 312
16.3.3 BUNDLES OF OPERATION MODES TO OPTIMALLY ADAPT TO THE SPECIFIC
SITUATION 313
16.3.4 STANDARDIZATION VERSUS LOCAL ADAPTATION IN THE OPERATION MODE
DECISION 314
16.4 RECOMMENDATIONS FOR DEVELOPING AN OPERATIONS STRATEGY 317
IMAGE 9
CONTENTS XV
16.4.1 THE OPERATIONS STRATEGY AS AN APPROACH TO CONFIGURING THE VALUE
CREATION PROCESS AND DETERMINING THE OPERATION MODES 317
16.4.2 CONDITIONS INFLUENCING THE DECISION 318
16.4.2.1 CONDITIONS INFLUENCING THE CONFIGURATION OF THE VALUE CREATION
PROCESS 318
16.4.2.2 CONDITIONS INFLUENCING THE OPERATION MODE 320
16.4.3 PROCESS FOR DEVELOPING AN OPERATION STRATEGY 320
17 THE PROCESS OF STRATEGIC PLANNING IN AN INTERNATIONAL COMPANY 323
17.1 PRELIMINARY REMARKS 323
17.2 OVERVIEW OF THE PROCESS 323
17.3 STEP 0: PREPARING THE STRATEGY PLANNING PROJECT 325 17.4 STEP 1:
CARRYING OUT STRATEGIC ANALYSES 326
17.5 STEP 2: REVISING OR PRODUCING THE MISSION STATEMENT 328
17.6 STEP 3: DEVELOPING THE CORPORATE STRATEGY 329
17.6.1 OVERVIEW 329
17.6.2 LEVEL OF INTEGRATION AND RESPONSIVENESS 330 17.6.3 STRATEGIC
BUSINESSES 331
17.6.4 STRATEGIC OBJECTIVES 334
17.6.5 LEVEL OF STANDARDIZATION AND DIFFERENTIATION OF MARKET OFFERS 335
17.6.6 CONFIGURATION OF THE VALUE CREATION PROCESS AND DETERMINATION OF
THE OPERATION MODES 336 17.6.7 REQUIRED BUSINESS STRATEGIES AND
FUNCTIONAL STRATEGIES 336
17.7 STEP 4: DEVELOPING THE BUSINESS STRATEGIES 337
17.8 STEP 5: DEVELOPING THE FUNCTIONAL STRATEGIES 341 17.9 STEP 6:
DETERMINING THE IMPLEMENTATION PROGRAMS 341 17.10 STEP 7: FINAL
ASSESSMENT OF STRATEGIES AND IMPLEMENTATION 343
17.11 STEP 8: FORMULATING AND APPROVING THE STRATEGIC DOCUMENTS 344
18 CLOSING REMARKS 347
INDEX 349
BIBLIOGRAPHY 355
|
| any_adam_object | 1 |
| author | Grünig, Rudolf 1954- Morschett, Dirk 1970- |
| author_GND | (DE-588)120447541 (DE-588)1020699256 |
| author_facet | Grünig, Rudolf 1954- Morschett, Dirk 1970- |
| author_role | aut aut |
| author_sort | Grünig, Rudolf 1954- |
| author_variant | r g rg d m dm |
| building | Verbundindex |
| bvnumber | BV039720581 |
| classification_rvk | QP 305 QP 310 |
| classification_tum | WIR 538f WIR 536f |
| ctrlnum | (OCoLC)769017194 (DE-599)DNB1015133126 |
| dewey-full | 658.4012 658.022 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 658.022 |
| dewey-search | 658.4012 658.022 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV039720581 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:00:48Z |
| institution | BVB |
| isbn | 3642247245 9783642247248 9783642445972 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024568682 |
| oclc_num | 769017194 |
| open_access_boolean | |
| owner | DE-2070s DE-N2 DE-91 DE-BY-TUM DE-188 DE-M347 DE-860 |
| owner_facet | DE-2070s DE-N2 DE-91 DE-BY-TUM DE-188 DE-M347 DE-860 |
| physical | XXIV, 368 S. graph. Darst. 235 mm x 155 mm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Springer |
| record_format | marc |
| spellingShingle | Grünig, Rudolf 1954- Morschett, Dirk 1970- Developing international strategies going and being international for medium-sized companies Globalisierung (DE-588)4557997-0 gnd Strategisches Management (DE-588)4124261-0 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Internationalisierung (DE-588)4162106-2 gnd |
| subject_GND | (DE-588)4557997-0 (DE-588)4124261-0 (DE-588)4031031-0 (DE-588)4162106-2 |
| title | Developing international strategies going and being international for medium-sized companies |
| title_auth | Developing international strategies going and being international for medium-sized companies |
| title_exact_search | Developing international strategies going and being international for medium-sized companies |
| title_full | Developing international strategies going and being international for medium-sized companies Rudolf Grünig ; Dirk Morschett |
| title_fullStr | Developing international strategies going and being international for medium-sized companies Rudolf Grünig ; Dirk Morschett |
| title_full_unstemmed | Developing international strategies going and being international for medium-sized companies Rudolf Grünig ; Dirk Morschett |
| title_short | Developing international strategies |
| title_sort | developing international strategies going and being international for medium sized companies |
| title_sub | going and being international for medium-sized companies |
| topic | Globalisierung (DE-588)4557997-0 gnd Strategisches Management (DE-588)4124261-0 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Internationalisierung (DE-588)4162106-2 gnd |
| topic_facet | Globalisierung Strategisches Management Klein- und Mittelbetrieb Internationalisierung |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=3879584&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024568682&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT grunigrudolf developinginternationalstrategiesgoingandbeinginternationalformediumsizedcompanies AT morschettdirk developinginternationalstrategiesgoingandbeinginternationalformediumsizedcompanies |
Inhaltsverzeichnis
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Teilbibliothek Stammgelände
| Signatur: |
0002 WIR 538f 2012 A 1824 Lageplan |
|---|---|
| Exemplar 1 | Ausleihbar Am Standort |