The successful marketing plan: how to create dynamic, results-oriented marketing
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY [u.a.]
McGraw-Hill
2012
|
| Ausgabe: | fully rev. and expanded 4. ed. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024546432&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XXIX, 566 S. Ill., graph. Darst. |
| ISBN: | 9780071745574 0071745572 9780071748971 0071748970 |
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| 245 | 1 | 0 | |a The successful marketing plan |b how to create dynamic, results-oriented marketing |c Roman G. Hiebing ; Scott W. Cooper, and Steven J. Wehrenberg |
| 250 | |a fully rev. and expanded 4. ed. | ||
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| 300 | |a XXIX, 566 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | THE SUCCESSFUL MARKETING PLAN
/ HIEBING, ROMAN G.
: C2012
TABLE OF CONTENTS / INHALTSVERZEICHNIS
BUSINESS REVIEW INSIGHTS
WHAT YOU LL NEED TO KNOW, 1
WHAT YOU LL NEED TO KNOW, 2
PROBLEMS AND OPPORTUNITIES
BRAND PLATFORM : PLAN OBJECTIVES
SCOPE
TARGETS
POSITIONING
SALES OBJECTIVES
MARKETING OBJECTIVES
COMMUNICATION OBJECTIVES
MESSAGE STRATEGY
UMBRELLA STRATEGIES
TACTICAL PLANS
PRODUCT, NAMING, AND PACKAGING
PRICING
DISTRIBUTION
PERSONAL SELLING
ADVERTISING
PROMOTION
MEDIA
INTERACTIVE
MERCHANDISING
PUBLIC RELATIONS
EVALUATION
BUDGET, PAYBACK, AND CALENDAR
EXECUTION
PLAN EVALUATION.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| id | DE-604.BV039697821 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:00:19Z |
| institution | BVB |
| isbn | 9780071745574 0071745572 9780071748971 0071748970 |
| language | English |
| lccn | 2011008996 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024546432 |
| oclc_num | 767776559 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | XXIX, 566 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | McGraw-Hill |
| record_format | marc |
| spellingShingle | Hiebing, Roman G. The successful marketing plan how to create dynamic, results-oriented marketing Marketing Planning |
| title | The successful marketing plan how to create dynamic, results-oriented marketing |
| title_auth | The successful marketing plan how to create dynamic, results-oriented marketing |
| title_exact_search | The successful marketing plan how to create dynamic, results-oriented marketing |
| title_full | The successful marketing plan how to create dynamic, results-oriented marketing Roman G. Hiebing ; Scott W. Cooper, and Steven J. Wehrenberg |
| title_fullStr | The successful marketing plan how to create dynamic, results-oriented marketing Roman G. Hiebing ; Scott W. Cooper, and Steven J. Wehrenberg |
| title_full_unstemmed | The successful marketing plan how to create dynamic, results-oriented marketing Roman G. Hiebing ; Scott W. Cooper, and Steven J. Wehrenberg |
| title_short | The successful marketing plan |
| title_sort | the successful marketing plan how to create dynamic results oriented marketing |
| title_sub | how to create dynamic, results-oriented marketing |
| topic | Marketing Planning |
| topic_facet | Marketing Planning |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024546432&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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