Multimodality: a social semiotic approach to contemporary communication
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; New York
Routledge
2010
|
| Ausgabe: | First published |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024449108&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke Literaturverzeichnis Seite [198] - 204 |
| Umfang: | XVI, 212 Seiten Diagramme, Illustrationen |
| ISBN: | 0415320607 9780415320603 0415320615 9780415320610 0203970039 9780203970034 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819267391905857536 |
|---|---|
| adam_text | Contents
List of illustrations xî
Preface xiii
Acknowledgements xvii
Chapter 1 Where meaning is the issue 1
Multimodality: simple, really 1
From semiotic system to semiotic resource 5
Cultural difference and communication: the reach7 of the
theory and the vreach1 of modes 8
The politics of naming 12
A satellite view of language 15
Chapter 2 The social environment of contemporary communication 18
An ethical approach to communication 18
Assumptions 19
Environments for communication: social frames and
communicationai possibilities 19
Power, authority and authorship 21
Social and theoretical consequences: ruling metaphors
of participation, design, and production 22
Personal choices: existential insecurity or agency through
participation and connection 23
Communication and meaning: fluidity, provisionality,
instability 23
4 prospective theory of communication: rhetoric, design,
production 26
From language and grammar to semiotic resources 27
Mobility and portability 28
A word on pace 29
The need for apt metaphors 30
Contents
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Communication: shaping the domain of meaning 32
Communication as semiotic work: a sketch of a theory 32
Reading7 and the reader s design of meaning 37
Provisionality in communication: rhetoric and design, newly
configured 43
Environments of communication: a historical view 46
Refashioning social and semiotic domains: rhetoric and design 49
A social-semiotic theory of multimodality 54
From a linguistic to a multimodal social-semiotic theory of
meaning and communication 54
Linguistics, pragmatics and a social-semiotic approach
to representation 56
Horses for courses: apt theories, useful framing 60
The motivated sign 62
The everyday, the banal and the motivated sign 65
Interest and the partiality of representation 70
Mimesis, signs and embodied experience 76
Mode 79
Materiality and affordance: the social making of mode 79
The reach of modes 83
What is a mode? 84
Is layout a mode? 88
Mode, meaning, text: fixing and framing 93
Mode as technology of transcription 96
Meaning as resource: naming in a multimodal
social-semiotic theory 103
Naming aptly 103
New frames, new names 105
Making signs: resources, processes and agency 107
Processes and effects: making and remaking meaning 120
Design and arrangements: making meaning material 132
Design in contemporary conditions of text-making 132
Design; an essential (re)focusing 133
What is design ? A homely example 135
Design in social-semiotic environments 137
Changes in design: a brief look at recent history 141
Contents
ix
Chapter 8
Chapter 9
Chapter 10
Arrangements: making meanings material 145
What else is framed? 153
Discourse: ontological and epistemological framing 157
Multimodal orchestrations and ensembles of meaning
The world arranged by me; the world arranged for me 159
The world arranged by me, the world arranged for me:
orchestrating ensembles, staging of movement, motion,
pace7 162
Aesthetics, style and ethics in multimodal ensembles 169
Applying the theory: learning and evaluation; identity and
knowledge
Learning and identity in a communicational frame 174
Reading as design 175
Semiosis, meaning and learning 178
Recognition, metrics and principles of assessment 182
The social semiotics of convergent mobile devices: new forms
of composition and the transformation of habitus
(Elizabetta Adami and Gunther Kress)
The social frame for the semiotic analysis 184
The affordances of Smartphones: a social-semiotic account 185
Affordances of the hardware 186
Shape : designers intentions and social implications 187
The representational affordances 187
The functionalities 189
Mobile Web access and usability: changes in social habitus 190
Implications 193
Gains and losses: some open questions 195
References
Index
159
174
184
198
205
|
| any_adam_object | 1 |
| author | Kress, Gunther R. 1940- |
| author_GND | (DE-588)134173988 |
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| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.2 302.222 |
| dewey-search | 302.2 302.222 |
| dewey-sort | 3302.2 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Sprachwissenschaft Soziologie Psychologie Literaturwissenschaft |
| edition | First published |
| format | Book |
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| indexdate | 2024-12-20T15:58:11Z |
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| isbn | 0415320607 9780415320603 0415320615 9780415320610 0203970039 9780203970034 |
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| publishDate | 2010 |
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| spellingShingle | Kress, Gunther R. 1940- Multimodality a social semiotic approach to contemporary communication Semiotik (DE-588)4054498-9 gnd Kommunikation (DE-588)4031883-7 gnd Modalität Linguistik (DE-588)4155830-3 gnd |
| subject_GND | (DE-588)4054498-9 (DE-588)4031883-7 (DE-588)4155830-3 (DE-588)4113937-9 |
| title | Multimodality a social semiotic approach to contemporary communication |
| title_auth | Multimodality a social semiotic approach to contemporary communication |
| title_exact_search | Multimodality a social semiotic approach to contemporary communication |
| title_full | Multimodality a social semiotic approach to contemporary communication Gunther Kress |
| title_fullStr | Multimodality a social semiotic approach to contemporary communication Gunther Kress |
| title_full_unstemmed | Multimodality a social semiotic approach to contemporary communication Gunther Kress |
| title_short | Multimodality |
| title_sort | multimodality a social semiotic approach to contemporary communication |
| title_sub | a social semiotic approach to contemporary communication |
| topic | Semiotik (DE-588)4054498-9 gnd Kommunikation (DE-588)4031883-7 gnd Modalität Linguistik (DE-588)4155830-3 gnd |
| topic_facet | Semiotik Kommunikation Modalität Linguistik Hochschulschrift |
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