Verfügbarkeit: Brands and branding geographies | Technische Universität München

Brands and branding geographies:

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Pike, Andy 1968- (HerausgeberIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Cheltenham [u.a.] Elgar 2011
Schlagwörter:	Regionalentwicklung Marke Region Konferenzschrift > 2008 > Boston, Mass.
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024430387&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Enth. 19 Beitr.
Umfang:	XV, 356 S. graph. Darst.
ISBN:	1849801592 9781849801591

Internformat

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Datensatz im Suchindex

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adam_text	Contents List of figures vii List of tables viii List of contributors ix Acknowledgements xv PART I INTRODUCTION - CONCEPTUALISING AND THEORISING BRANDS AND BRANDING GEOGRAPHIES 1 Introduction: Brands and branding geographies 3 Andy Pike 2 Of places and brands 25 Nicolas Papadopoulos 3 Brands: Boundary method objects and media space 44 Celia Lwy PART II BRANDS AND BRANDING GEOGRAPHIES - GOODS, SERVICES AND KNOWLEDGES 4 Brands in the making: A life history approach 59 Peter Jackson, Polly Russell and Neil Ward 5 The making of place: Consumers and place-affiliated brands 75 Liz Moor 6 Sports equipment: Mixing performance with brands - the role of the consumers 91 A tie Hauge 7 Consumer capitalism and brand fetishism: The case of fashion brands in Bulgaria I"' Ulrich Ermann 8 Sensing brands, branding scents: On perfume creation in the fragrance industry ^5 Bodo Kubartz 9 Constructing brands from the outside? Brand channels, cyclical clusters and global circuits 150 Dominic Power and Johan Jansson vi Brands and branding geographies 10 The making and recontextualizing of 'competitiveness' as a knowledge brand across different sites and scales 165 Ngai-Ling Sum PART III BRANDS AND BRANDING GEOGRAPHIES - SPACES AND PLACES 11 Branding Hoxton: Cultural landscapes of post-industrial London 187 Andrew Harris 12 Branding provincial cities: The politics of inclusion, strategy and commitment 200 Anette Therkelsen and Henrik Halkier 13 Design activism meets place-branding: Reconfiguring urban representation and everyday practice 213 Guy Julier 14 Place branding and cooperation: Can a network of places be a brand? 230 Cecilia Pasquinelli 15 Branding a Roman frontier in the twenty-first century 248 Gary Warnaby, David Bennison and Dominic Medway 16 Packaging political projects in geographical imaginaries: The rise of nation branding 264 Nick Lewis 17 Beyond the nation brand: The role of image and identity in international relations 289 Simon Anholt PART IV CONCLUSIONS 18 Creativity, brands, finance and beyond: Notes towards a theoretical perspective on city branding 305 Adam Arvidsson 19 Conclusions: Brands and branding geographies 324 Andy Pike Index 341
any_adam_object	1
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discipline	Wirtschaftswissenschaften Geographie
format	Book
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spelling	Brands and branding geographies ed. by Andy Pike Cheltenham [u.a.] Elgar 2011 XV, 356 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Enth. 19 Beitr. Regionalentwicklung (DE-588)4076605-6 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Region (DE-588)4049029-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2008 Boston, Mass. gnd-content Regionalentwicklung (DE-588)4076605-6 s Region (DE-588)4049029-4 s Marke (DE-588)4074577-6 s b DE-604 Pike, Andy 1968- (DE-588)140812229 edt Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024430387&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
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title	Brands and branding geographies
title_auth	Brands and branding geographies
title_exact_search	Brands and branding geographies
title_full	Brands and branding geographies ed. by Andy Pike
title_fullStr	Brands and branding geographies ed. by Andy Pike
title_full_unstemmed	Brands and branding geographies ed. by Andy Pike
title_short	Brands and branding geographies
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Verfügbarkeit

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Inhaltsverzeichnis