Verfügbarkeit: Brandwashed | Technische Universität München

Brandwashed: tricks companies use to manipulate our minds and persuade us to buy

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Bibliographische Detailangaben
Beteilige Person:	Lindstrøm, Martin 1970- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York Crown Business c2011
Ausgabe:	1st ed.
Schlagwörter:	Psychologie Consumer behavior Consumers > Psychology Brand choice > Psychological aspects Marketing > Psychological aspects Neuromarketing Online-Ressource Beeinflussung Werbewirkung Markenartikel Werbung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024428771&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Includes bibliographical references and index
Umfang:	XI, 291 S.
ISBN:	9780385531733

Internformat

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Datensatz im Suchindex

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adam_text	BRANDWASHED / LINDSTROEM, MARTIN : C2011 TABLE OF CONTENTS / INHALTSVERZEICHNIS BUY BUY BABY: WHEN COMPANIES START MARKETING TO US IN THE WOMB PEDDLING PANIC AND PARANOIA: WHY FEAR SELLS I CAN T QUIT YOU: BRAND ADDICTS, SHOPAHOLICS, AND WHY WE CAN T LIVE WITHOUT OUR SMART PHONES BUY IT, GET LAID: THE NEW FACE OF SEX (AND THE SEXES) IN ADVERTISING UNDER PRESSURE: THE POWER OF PEERS OH, SWEET MEMORIES: THE NEW (BUT ALSO OLD) FACE OF NOSTALGIA MARKETING MARKETERS ROYAL FLUSH: THE HIDDEN POWERS OF CELEBRITY AND FAME HOPE IN A JAR: THE PRICE OF HEALTH, HAPPINESS, AND SPIRITUAL ENLIGHTENMENT EVERY BREATH YOU TAKE, THEY LL BE WATCHING YOU: THE END OF PRIVACY CONCLUSION: I LL HAVE WHAT MRS. MORGENSON IS HAVING: THE MOST POWERFUL HIDDEN PERSUADER OF THEM ALL. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Lindstrøm, Martin 1970-
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building	Verbundindex
bvnumber	BV039577391
callnumber-first	H - Social Science
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callnumber-subject	HF - Commerce
classification_rvk	QP 634
ctrlnum	(OCoLC)756308615 (DE-599)BVBBV039577391
dewey-full	658.8/343
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/343
dewey-search	658.8/343
dewey-sort	3658.8 3343
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	1st ed.
format	Book
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isbn	9780385531733
language	English
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spellingShingle	Lindstrøm, Martin 1970- Brandwashed tricks companies use to manipulate our minds and persuade us to buy Psychologie Consumer behavior Consumers Psychology Brand choice Psychological aspects Marketing Psychological aspects Neuromarketing Online-Ressource (DE-588)4511937-5 gnd Beeinflussung (DE-588)4005203-5 gnd Werbewirkung (DE-588)4189647-6 gnd Markenartikel (DE-588)4037584-5 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4511937-5 (DE-588)4005203-5 (DE-588)4189647-6 (DE-588)4037584-5 (DE-588)4065541-6
title	Brandwashed tricks companies use to manipulate our minds and persuade us to buy
title_auth	Brandwashed tricks companies use to manipulate our minds and persuade us to buy
title_exact_search	Brandwashed tricks companies use to manipulate our minds and persuade us to buy
title_full	Brandwashed tricks companies use to manipulate our minds and persuade us to buy Martin Lindstrom
title_fullStr	Brandwashed tricks companies use to manipulate our minds and persuade us to buy Martin Lindstrom
title_full_unstemmed	Brandwashed tricks companies use to manipulate our minds and persuade us to buy Martin Lindstrom
title_short	Brandwashed
title_sort	brandwashed tricks companies use to manipulate our minds and persuade us to buy
title_sub	tricks companies use to manipulate our minds and persuade us to buy
topic	Psychologie Consumer behavior Consumers Psychology Brand choice Psychological aspects Marketing Psychological aspects Neuromarketing Online-Ressource (DE-588)4511937-5 gnd Beeinflussung (DE-588)4005203-5 gnd Werbewirkung (DE-588)4189647-6 gnd Markenartikel (DE-588)4037584-5 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Psychologie Consumer behavior Consumers Psychology Brand choice Psychological aspects Marketing Psychological aspects Neuromarketing Online-Ressource Beeinflussung Werbewirkung Markenartikel Werbung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024428771&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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