Verfügbarkeit: The power of co-creation | Technische Universität München

The power of co-creation: build it with them to boost growth, productivity, and profits

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Bibliographische Detailangaben
Beteiligte Personen:	Ramaswamy, Venkatram (VerfasserIn), Gouillart, Francis J. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York, NY [u.a.] Free Press 2010
Schlagwörter:	Unternehmen Innovationsmanagement Open Innovation
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022563311&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	IX, 276 S. graph. Darst.
ISBN:	9781439181041 9781451623543 9781439181065

Internformat

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Datensatz im Suchindex

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adam_text	IMAGE 1 THE POWER OF CO-CREATION BUILD IT WITH THEM TO BOOST GROWTH, PRODUCTIVITY, AND PROFITS VENKAF RAMASWAMY FRANCIS GOUILLART FREE PRESS NEW YORK LONDON TORONTO SYDNEY IMAGE 2 CONTENTS PART ONE: VALUE CO-CREATION 1. BECOMING A CO-CREATIVE ENTERPRISE 3 NIKE AS A CO-CREATIVE ENTERPRISE 8 ,? ENTERPRISE TRANSFORMATION AT STARBUCKS 21 BUILD IT WITH THEM 29 2. THE CO-CREATION PRINCIPLE 35 LIVE MEETINGS AT CLUB TOURISM 39 ENGAGING CUSTOMERS AT DELL 42 CHANGING THE RETAIL EXPERIENCE AT APPLE STORES 46 LEGO S PHYSICAL AND DIGITAL EXPERIENCES 51 APPLE IPHONE AS A MOBILE ENGAGEMENT PLATFORM 54 TRANSFORMING CALL CENTERS AT NESTLE AND NOKIA 56 USING PRIVATE COMMUNITY SPACES FOR GLAXOSMITHKLINE ALII 60 LEVERAGING PUBLIC COMMUNITY SPACES AT HUL, SAP, AND INTUIT 64 3. INNOVATION CO-CREATION 71 CUSTOMERS AS CHIEF DESIGNERS AT CAMISETERIA 73 OPENING UP PRODUCT DEVELOPMENT AT WACOAL 75 VII IMAGE 3 CONTENTS INNOVATION WITHOUT WALLS AT ORANGE 79 TAPPING INTO TALENT FROM ALL OVER AT MOZILLA AND INNOCENTIVE 81 APPLE INSIDE 84 IT AS ENABLING INNOVATION CO-CREATION AT INFOSYS 87 GENERATING NEW BUSINESS OPPORTUNITIES AT IBM AND SHELL 91 4. ENGAGING PEOPLE AMONG BUSINESS NETWORKS 96 ENGAGING DEALERS IN THE NETWORK AT BROTHER 97 LINKING SMALL BUSINESSES WITH PARTNERS AT GE HEALTHCARE 100 CONNECTING CONSUMERS AND STAKEHOLDERS AT TOYOTA SCION 103 THE ESSENCE OF CO-CREATIVE ECOSYSTEMS AT CRUSHPAD 107 5. BUILDING SOCIAL ECOSYSTEMS 112 DEEPENING ECONOMIC DEVELOPMENT AT ITC E-CHOUPAL 114 ENGAGING MICRO-ENTREPRENEURS AT BEME 120 GENERATING ENVIRONMENTAL AND SOCIAL IMPACT AT ABB 122 EMPOWERING THE NONPROFIT CITIZEN SECTOR ATASHOKA 124 6. DESIGNING ENGAGEMENT PLATFORMS 128 EXPANDING THE SPACE OF EXPERIENCES 130 EXPANDING THE SCOPE AND SCALE OF INTERACTIONS 131 EXPANDING PLATFORM LINKAGES 134 EXPANDING STAKEHOLDER RELATIONSHIPS - IN THE ECOSYSTEM 137 THE NEW FRONTIER OF CO-CREATIVE DESIGN 141 VIII IMAGE 4 CONTENTS PART TWO: MANAGEMENT CO-CREATION 7. TRANSFORMING THE ENTERPRISE THROUGH CO-CREATION 149 CO-CREATIVE TRANSFORMATION AT LA POSTE S RETAIL DIVISION 150 THE NEW VIEW OF ORGANIZATIONAL TRANSFORMATION 164 8. LEADING THE CO-CREATIVE ENTERPRISE 168 MANAGEMENT MAKEOVER AT CISCO 169 ORGANIZATIONAL DESIGN AROUND EMPLOYEE EXPERIENCES AT HCL 174 THE CHALLENGE OF GROWTH AT ERM 177 9. GOING BEYOND PROCESSES TO CO-CREATIVE ENGAGEMENT 186 INSTITUTING CO-CREATIVE NEW PRODUCT MANAGEMENT AT PREDICA 188 THE NEW FRONTIER OF CO-CREATIVE OPERATIONS 204 10. OPENING UP STRATEGY 207 CO-CREATING STRATEGY AT KAISER 208 STRATEGY AS A CO-CREATIVE DISCOVERY PROCESS 220 11 . CO-CREATING INSTITUTIONAL CHANGE 223 CO-CREATING PHILANTHROPIC AND CIVIC CHANGE ;J AT CAJA NAVARRA 224 THE SEOUL OF CITIZEN ENGAGEMENT IN POLICY MAKING 233 AGENDA 2020 IN RIO GRANDE DO SUL 236 BALANCING THE INVISIBLE HAND WITH THE VISIBLE AT SEBI 240 TOWARD A CO-CREATIVE ECONOMY 244 EPILOGUE: A CO-CREATION MANIFESTO 247 ACKNOWLEDGMENTS 253 NOTES 257 INDEX 269 IX
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author	Ramaswamy, Venkatram Gouillart, Francis J.
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isbn	9781439181041 9781451623543 9781439181065
language	English
lccn	2010006297
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physical	IX, 276 S. graph. Darst.
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spellingShingle	Ramaswamy, Venkatram Gouillart, Francis J. The power of co-creation build it with them to boost growth, productivity, and profits Unternehmen (DE-588)4061963-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd Open Innovation (DE-588)7732141-8 gnd
subject_GND	(DE-588)4061963-1 (DE-588)4161817-8 (DE-588)7732141-8
title	The power of co-creation build it with them to boost growth, productivity, and profits
title_auth	The power of co-creation build it with them to boost growth, productivity, and profits
title_exact_search	The power of co-creation build it with them to boost growth, productivity, and profits
title_full	The power of co-creation build it with them to boost growth, productivity, and profits Venkat Ramaswamy ; Francis Gouillart
title_fullStr	The power of co-creation build it with them to boost growth, productivity, and profits Venkat Ramaswamy ; Francis Gouillart
title_full_unstemmed	The power of co-creation build it with them to boost growth, productivity, and profits Venkat Ramaswamy ; Francis Gouillart
title_short	The power of co-creation
title_sort	the power of co creation build it with them to boost growth productivity and profits
title_sub	build it with them to boost growth, productivity, and profits
topic	Unternehmen (DE-588)4061963-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd Open Innovation (DE-588)7732141-8 gnd
topic_facet	Unternehmen Innovationsmanagement Open Innovation
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022563311&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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