The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York [u.a.]
AMACOM, American Management Association
c2011
|
| Ausgabe: | 2. ed. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022538109&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | XIV, 258 S. |
| ISBN: | 9780814416686 0814416683 |
Internformat
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| 245 | 1 | 0 | |a The secrets of word-of-mouth marketing |b how to trigger exponential sales through runaway word of mouth |c George Silverman |
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Datensatz im Suchindex
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|---|---|
| adam_text | SECRETS OF WORD-OF-MOUTH MARKETING
/ SILVERMAN, GEORGE
: C2011
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION: WHY THIS BOOK AND WORD-OF-MOUTH MARKETING TODAY IS
DIFFERENT
THE SYSTEMATIC APPROACH TO WORD OF MOUTH
DOMINATING YOUR MARKET BY EZFYING THE CUSTOMER DECISION CYCLE
HOW TO USE WORD OF MOUTH TO EZFY THE DECISION PROCESS
THE DECISION PROCESS
SIX M S TO LIVE BY
RESEARCHING WORD OF MOUTH
CREATING THE CONTENT
THE WORD-OF-MOUTH TOOLKIT
WORD OF MOUTH MEASUREMENT
THE SECRETS OF TRUST
A TRIED AND TRUE WOM CAMPAIGN
CONSTRUCTING THE ULTIMATE WORD-OF-MOUTH CAMPAIGN
SIX STEPS TO HARNESSING WORD OF MOUTH
WHICH METHODS WORK BEST FOR WHAT? : A WORD-OF-MOUTH CHECKLIST
WORD-OF-MOUTH MARKETING FOR SPECIFIC AUDIENCES AND CIRCUMSTANCES
TIPS, TECHNIQUES, AND SUGGESTIONS THAT WILL MAKE IT EASIER.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV037385070 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T15:15:45Z |
| institution | BVB |
| isbn | 9780814416686 0814416683 |
| language | English |
| lccn | 2010054139 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022538109 |
| oclc_num | 723471836 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | XIV, 258 S. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | AMACOM, American Management Association |
| record_format | marc |
| spellingShingle | Silverman, George 1942- The secrets of word-of-mouth marketing how to trigger exponential sales through runaway word of mouth Word-of-mouth advertising Marketing Marketing (DE-588)4037589-4 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4789127-0 |
| title | The secrets of word-of-mouth marketing how to trigger exponential sales through runaway word of mouth |
| title_auth | The secrets of word-of-mouth marketing how to trigger exponential sales through runaway word of mouth |
| title_exact_search | The secrets of word-of-mouth marketing how to trigger exponential sales through runaway word of mouth |
| title_full | The secrets of word-of-mouth marketing how to trigger exponential sales through runaway word of mouth George Silverman |
| title_fullStr | The secrets of word-of-mouth marketing how to trigger exponential sales through runaway word of mouth George Silverman |
| title_full_unstemmed | The secrets of word-of-mouth marketing how to trigger exponential sales through runaway word of mouth George Silverman |
| title_short | The secrets of word-of-mouth marketing |
| title_sort | the secrets of word of mouth marketing how to trigger exponential sales through runaway word of mouth |
| title_sub | how to trigger exponential sales through runaway word of mouth |
| topic | Word-of-mouth advertising Marketing Marketing (DE-588)4037589-4 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Word-of-mouth advertising Marketing Beziehungsmarketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022538109&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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